Informations about the compendium of purebred dogs

1. 345 breeds of dogs
600 km of footage
3.600 working hours

2. Directory
Directory .................................................................2
Headlines ................................................................3
Media Package .........................................................5
About the content ....................................................7
An enormous project ...............................................8
345 breeds ............................................................10
Working with dogs ................................................12
Who is behind it? ..................................................13
Distribution channels .............................................14
Contact .................................................................15
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3. Headlines
The facts
• 2,5 years of shootings an productions
• 600 km of footage were produced
• 3.600 working hours regarding all areas
• Over 2.500 dogs were filmed in different coun-
tries and various scenes
• Portraits and information of 345 breeds
• 107 working styles and sports are presented
within highest filmic standards
The success
• Over 250.000 sold copies yet
• Market presence all over Europe
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4. 345 breeds of dogs
600 km of footage
3.600 working hours

5. Media Package
• The DVD Package
• 4 DVDs in a noble box with the most important 345 breeds of
dogs from all around the world
• Appealing shorts of every breed of 3 to 5 minutes length
• The dogs are very lavishly filmed in natural surroundings
• All disciplines of sports and working, e.g. Agility, Avalanche
work, Companion dogs, Guide dogs for blind or highly visually
impaired people, etc
• The book
• Very interesting knowledge transfer for long-time dog owners
as much as for beginners
• Reference book containing the following topics (digest):
• Man and dog • ABC of breeds of dogs
• Choice of the right breed • canine nutrition
• Doggish care • Animal communication
• Diseases and healing • Choice of puppies
• Insurances • Training
• Breeding and addresses • Glossary
• Updates
• Every two years the complete edition is revised and updated
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6. Media Package
• 4 DVDs with appr. 90 mins. each
• Including hardcover-booklet (180 pages)
• Released in five languages (D/F/I/E/ES)
• First edition: 200.000 copies
• Second edition: 250.000 copies
• Highly valuable design
Elaborated design of DVDs in synthetical boxes, to-
gether with the book in velvet slipcase with pad-
shaped stamping
• Additional CD-Card containing special documen-
tations of all ten FCI groups, each filmlet of about
20 Minutes especially for highly interested persons
(20.000 copies edited)
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7. About the content
Within two-and-a-half years Martin Gerster and his team of pro-
fessionals created an innovative and world first work of reference.
On 4 DVDs you will be presented 345 breeds of dogs in image
and sound.
It’s an easy-to-use encyclopaedia for each and every dog lover,
future dogowner and everyone else, who is interested in any way
in man’s best friend.
The book, containing many informations, practical advices and a
large number of addresses, completes the compendium.
With the first click the desired group, with the second the desired
breed (e.g. German shepherd) is selected. Then you choose the
favoured country (e.g. Germany) and the detailed description is
shown on the screen.
While you watch the dog having been filmed during several exer-
cises on the training grounds, the narrator provides you with in-
formation about size, weight, coat, life expectancy and ancestry.
It is also referred to the fact for what sports or field of work the
dog is appropriate, if it is easily trained or even a breed for eve-
rybody.
It’s an amazing piece of work, spoken of the fact that each breed
was filmed with the same team.
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8. An enormous project
The project manager and producer, Martin Gerster, long-time do-
gowner himself, is the CEO of PMC since the company was foun-
ded.
Earlier he led a German shepherd, nowadays Damon, a six-year-
old White Shepherd, is on his side.
Damon is an eager-to-learn, calm and sensitive stud dog with
certificates for Avalanche work III and Companion dog III.
To the producer of “RASSEHUND” it has always been a concern
to help to find people the appropriate breed.
In other words which breed, concerning its character, should not
come into consideration.
The rising of awareness of any interested person for the circum-
stances and responsibility occurring when living with a dog are
topics being dear to the producer’s heart.
It has to be pointed out over and over again on what criteria a
breed should be chosen, how it is properly cared for, what cost
you’ll have to face and, most important of all, how great a res-
ponsibility one takes when owning a dog.
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9. An enormous project
Following all these considerations the idea formed to produce a
compendium of all breeds of dogs on DVD – until then only DVDs
of particular breeds where for sale.
“I put all my heart and soul into this world first project”, Martin
Gerster affirms and goes on: „Firstly I dealt with a German pu-
blisher who declined the project because it seemed to risky. So
the only possibility left was to realise the idea myself and take the
financing risk as well.“
„And now, after two-and-a-half years of organizing, production
works and many sleepless nights I’m proud that the opus finally
is thus successful on the market”
In responsibility towards the topic and the customers, who al-
ready own the compendium “Rassehund”, it has to be mentioned
that updates are issues at regular intervals, which can be reques-
ted by email.
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Partner von: 9

10. 345 breeds
The “RASSEHUND” compendium provides interesting back-
ground information and therefore is able to serve as decision
guidance.
Concerning this, one could compare this compendium with so-
mething similar to a travel brochure, only is our “brochure” an
honest one.
Altogether there are 427 F.C.I-acknowledged breeds, of which 32
only still exist on paper.
In this compendium we restricted to 345 breeds and covered the
most important nonetheless.
We visited dogs all over Europe, partly with our camera people,
partly with hired specialists of local TV stations.
The several breeds are as truthfully and reliably introduced and
described as possible. There are hounds for instance, which
should only be led by huntsmen.
Aanother example would be descriptions about what breeds shed
less and what should do sports necessarily.
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11. 345 breeds
Speaking of dogs for experienced owners, there are the Bullmas-
tiff and the Doberman who are definitely no breeds for beginners.
Whereas the Hovawart is a well known family dog is and the Toy-
Pudel enjoys frequent walks. But one has to concentrate on him
a lot, otherwise he ends up yapping.
Even crossbreeds are mentioned both in the book and the DVDs
and for dog owners themselves there are lots of tips and advice.
The 4 DVDs are supplemented by a 180-page book, printed
in 4-color, with tips of vets, suggestions for proper nutrition,
breeder’s addresses, puppy schools an any other trainings.
The compendium is available at specialised shops, vets and on
amazon.
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12. Working with dogs
There are no mean dogs
It’s most clear for Martin Gerster that there definitely are
no mean dogs, but character, nature and instinct of the
parent dogs are to be considered at all costs to lead a
pleasant life together.
For dogs it is absolutely necessary to live out their ins-
tincts as far as possible. To enable that the owners have
to work with them.
The compendium “Rassehund” presents 107 various pos-
sibilities of work and occupation, in connection with the
appropriate dogs.
In every portrait you will find a menu option, indicating
the suitable occupation, work or sports.
As authors the renowned experts Hans Reber, Ph.D, and
Peter A. Widmer, Ph.D. could be acquired.
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13. Who is behind it?
• PROmediaCARD Schweiz AG
PMC Schweiz with CEO Martin Gerster, producer of many
very successful multimedia and promotions productions.
EU-wide, national and international sales locations and part-
nerships provide a well established distribution network
• References
The “Rassepferd” Compendium (in progress), JU-Air, cities
of Zurich, Berlin, Stockholm and Paris, Thailand, Daimler
Chrysler, Jaguar, Casio, Diesel Jeans, etc.
• Text
Text contributions of renowned authors as such as Hans
Reber, Ph.D. and Peter A. Widmer, PhD.
• Filming
PMC’s own team, Swiss Television SF, German Television
ZDF, Spanish Television, BBC London
• Partners
Swiss Televison (SF), ZDF, BBC London, Spanish Television
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14. Distribution channels
• Bookstores
• Amazon
• TV-Portal (Download of each breed)
• National and international distribution
• Teaching aids in schools and training posts
• Distibution through established distribution partners
and international co-operation associates
• Direct marketing via dogs’ sites, various contact
points and via several associations
• “Tailored” editing of target groups without wastage
• First edition of 200.000 copies in five languages was
sold out quickly
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15. Contact
PROmediaCARD Schweiz AG
Martin Gerster, CEO
Seidenhofstr. 14, Postfach 4122
CH-6000 Luzern 4
T +41 41 342 22 42 • F +41 41 342 22 43 • info@pmcc.ch
PROmediaCARD Schweiz AG
Zweigniederlassung Deutschland
Sascha Setka
Distribution EU
Sudetenstrasse 24
D-94060 Pocking
T +49 6120 99 50 17 • F +49 6120 99 50 179
info@promediacard.de • www.promediacard.de
Copyright © PROmediaCARD Schweiz AG.
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For imagery of PROmediaCARD Schweiz AG: Any use of pictures and ideas is only permitted with
explicit written authorization of PROmediaCARD Schweiz AG.
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16. PROmediaCARD Schweiz AG • Seestrasse 93 • CH-6052 Hergiswil (NW) • Telefon 0041 41 342 22 42 • Fax 0041 41 342 22 43 • Email info@pmcc.ch • www.pmcc.ch