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NRF 2015

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Les grandes tendances : personnalisation, le digital au service de la praticité et expérience consommateur

Publié dans : Marketing
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NRF 2015

  1. 1. SEE BY RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO THE RECAP – FEBRUARY 2015
  2. 2. AT A GLANCE  THIS IS RETAIL  BIG TRENDS 1. Make it personal 2. Make it convenient 3. Make it real 4. Make it social 5. Experience is everything  LESSONS LEARNED 1. Know your customer 2. No inventory 3. Real time pricing 4. Kill the checkout 5. Brick is the new black 6. And personalization the new Omni channel 7. Next step ?
  3. 3. # RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 3
  4. 4. Every shopping journey is made of TOUCHPOINTS RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 4
  5. 5. Shoppers can interact with retailer through Physical Digital Human TOUCHPOINTS RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 5
  6. 6. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 8
  7. 7. So what if the POS is in the Pocket ? Signage Displays Shelves Product info Loyalty card Checkout Purchase history RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 11 Social
  8. 8. BIG TRENDS RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 12
  9. 9. MAKE IT PERSONAL RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 13 #1
  10. 10. Normal’s 3D Printed Earbuds These custom-fit, 3D printed earbuds are made to fit each person to help provide the perfect- feeling listening experience RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 14 #1 MAKE IT PERSONAL
  11. 11. Selfriedges Fragance Lab, UK In Store ‘Lab’ offers assessment based Fragance recommendations RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 15 #1 MAKE IT PERSONAL
  12. 12. Sephora Expands Digital Palette with Pantone Color-Matching Technology RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 16 #1 MAKE IT PERSONAL 
  13. 13. Target Beauty Concierges This service provides tips, suggestions, product recommendations and helpful how-tos across skin care, hair care and makeup RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 17 #1 MAKE IT PERSONAL
  14. 14. My muesli : your individual organic muesli The first company globally to offer customized muesli This concept enable customer to mix their favorite muesli from 80 ingredients RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 18 #1 MAKE IT PERSONAL 
  15. 15. MAKE IT CONVENIENT RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 19 #2
  16. 16. The concept : an in-shop meal planner. The working prototype featured recipes on an iPad. Once a customer chose a recipe, the ingredients needed for the selected meal would be clearly illuminated by in-shelf LED lighting. Placing all the ingredients on one shelf helped customers reduce shopping time significantly. Woolworths is Australia’s largest supermarket chain and is Australia’s Fresh Food People. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 20 #2 MAKE IT CONVENIENT Shopping assistant 
  17. 17. The Kroger mobile app puts convenience and savings at your fingertips ! It enables shopper to easily manage their family's prescriptions (including pets) RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 21 #2 MAKE IT CONVENIENT Shopping assistant
  18. 18. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 22 #2 MAKE IT CONVENIENT Shopping assistant Marsh Supermarkets will launch the first-ever Apple Watch iBeacon experience this spring as part of a bigger commitment to enabling in- store engagement via mobile devices.
  19. 19. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 23 #2 MAKE IT CONVENIENT Easier access to promotions
  20. 20. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 24 #2 MAKE IT CONVENIENT Image Recognition
  21. 21. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 25 #2 MAKE IT CONVENIENT Image Recognition
  22. 22. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 26 #2 MAKE IT CONVENIENT Delivery Express
  23. 23. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 27 #2 MAKE IT CONVENIENT Delivery Express Amazon wants to curb warehouse clutter by installing 3D printers on trucks
  24. 24. Ebay Live Play allows the audience to shop from their seats RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 28 #2 MAKE IT CONVENIENT everything shoppable
  25. 25. A shoppable barricade to engage future customers Interactive “Coming Soon” signs let users shop from unbuilt stores RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 29 #2 MAKE IT CONVENIENT everything shoppable
  26. 26. LEGO A vending machine dedicated to the brand in test in Brazil This solution enables lego to issue coupons RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 30 #2 MAKE IT CONVENIENT everywhere
  27. 27. Beauty Truck The Fresh Kiss & Tell truck is parked around various Manhattan doling out free sugar lip treatments and the chance to win lots of cool prizes RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 31 #2 MAKE IT CONVENIENT everywhere
  28. 28. MAKE IT REAL RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 32 #3
  29. 29. VIDEO WALL & FITTING ROOM & PAYMENT RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 33 #3 MAKE IT REAL 
  30. 30. The MemoMi mirror at the Intel stand lets you try on different colours, compare two outfits, and see yourself doing a 360 degree turn. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 35 #5 MAKE IT REAL 
  31. 31. DYLAN’S CANDY BAR A revolutionary interactive technology enabling to track when customers touch and pick up products, providing valuable insight into shopper behavior and the digital media that affects their buying decisions. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 36 #3 MAKE IT REAL 
  32. 32. DOVE At Intel’s booth, a Dove end cap shelf demonstrated how videos can be shown related to an item a customer picks up RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 37 #2 MAKE IT REAL 
  33. 33. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 38 #3 MAKE IT REAL 
  34. 34. MAKE IT SOCIAL RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 39 #4
  35. 35. Pizza Mogul is part of Domino’s digital revolution, moving away from being purely a pizza company, and morphing into a digital retailer This use of social gamification has given users control over their experiences, allowing Domino’s most passionate advocates to interact with its brand, promote the brand, and be rewarded accordingly. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 40 #4 MAKE IT SOCIAL 
  36. 36. Carlsberg's #BarBandits in-pub game Wifi – Instagram – Digital screen RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 41 #4 MAKE IT SOCIAL
  37. 37. LEGO When the brand become the hub ! LEGO has launched an online platform for those passionate about building LEGO and sharing it with other fans. Called ReBrick, the social media platform is open for fans ages 13 and up. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 42 #4 MAKE IT SOCIAL 
  38. 38. SOCIAL MEDIA : THE NEW POS ? Are social media the futur of retail ? The challenge both for brands and social media : converting the touchpoint into real purchase RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 43 #4 MAKE IT SOCIAL 
  39. 39. EXPERIENCE IS EVERYTHING RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 44 #5
  40. 40. Innovation distinguishes between a leader and a follower Steve JOBS
  41. 41. BRAND IS WHO YOU ARE PRODUCT IS WHAT YOU SELL RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 46
  42. 42. Chief Experience Officer RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 47
  43. 43. Footwear retailer Uggs is trialling RFID technology in two US stores in a bid to improve engagement and boost in-store experience. The shopper can also use the touchscreen to enter their email address, and have a link to the product sent to them so that they can purchase the shoes later if they don’t want to buy in-store. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 48 #5 EXPERIENCE IS EVERYTHING
  44. 44. Intel has deployed around 50 “Intel Experience” stations at Best Buy locations across the country, showcasing the complex experiences that can be built on Intel architecture. On the stand, the team demo’d the “Mix a new beat with NeYo” station, that allowed visitors to use an Intel-powered 2-in-1 to remix one of Ne-Yo's songs. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 49 #5 EXPERIENCE IS EVERYTHING
  45. 45. Cooking a great meal does not get any easier. Each dish comes with pre-packaged high quality ingredients containing all that you need to prepare a tasty meal. Simply follow the recipe card included with the package, and anyone can be a great chef tonight to serve great dishes for yourself and loved ones! How it works: 1. Choose from 14 delicious original dishes 2. Place your order before 3pm 3. Pick-up from designated pick-up location RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 50 #5 EXPERIENCE IS EVERYTHING
  46. 46. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 51 #5 EXPERIENCE IS EVERYTHING Asics placed a true ream New York subway in its latest flagship store in New York
  47. 47. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 52 #5 EXPERIENCE IS EVERYTHING Uniqlo's partnership with MoMA now extends into the realm of clothing. The first lineup of SPRZ NY ("Surprise New York") features about 200 items displaying the works of Andy Warhol, Jean-Michael Basquiat, Keith Haring, Jack Pierson, Jackson Pollack, Lawrence Weiner, Ryan McGinness and Sarah Morris. In honor of the new collection, this location remodeled its second floor. The SPRZ NY items are displayed in museum-like glass displays, with plenty of room for customers to admire the art while they shop. 
  48. 48. BucketFeet collaborate with artists from around the world to create apparel & footwear products that stand out and tell a story. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 53 #5 EXPERIENCE IS EVERYTHING 
  49. 49. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 54 #5 EXPERIENCE IS EVERYTHING Harman’s rich legacy of innovation and design comes to life in their Flagship that opened Nov 2013. Conceived as a product showroom with a merchandising strategy focused on consumer lifestyles - the product is organized by use featuring interactive touchpoints. 
  50. 50. THE APARTMENT by The Line Despite looking like the home of someone extremely cool and annoyingly glamorous, The Apartment is in fact a shop-able boutique. The project was brought to life by fashion stylists Vanessa Traina and Morgan Wendelborn as an extension of their online store The Line. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 55 #5 EXPERIENCE IS EVERYTHING
  51. 51. Oxfam is trying out a mobile phone scheme called Shelflife that lets customers find out the stories behind second-hand goods it sells. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 56 #5 EXPERIENCE IS EVERYTHING
  52. 52. FUTURE OF RETAIL Selling vs Discovery Functional vs Emotional EXPERIENCE IS EVERYTHING RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 57
  53. 53. LESSONS LEARNED
  54. 54. KNOW YOUR CUSTOMER RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 59
  55. 55. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 60 # KNOW YOUR CUSTOMER
  56. 56. Supply chain of information ought to enable you to answer the following questions Who Why What Where When How KNOW YOUR CUSTOMER RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 61 # KNOW YOUR CUSTOMER
  57. 57. DATA ANALYSIS TO PREDICT, NOT JUST REACT CONSUMER DEMANDE SIGNALS > DATA MANAGEMENT > INSIGHTS > ACTIONS > VALUE RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 62 # KNOW YOUR CUSTOMER
  58. 58. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 63 # KNOW YOUR CUSTOMER
  59. 59. Real-time visibility into your stores I Gathering data from video using strategically-placed cameras in the store, the VisionPoint Dashboard compiles interactive reports for cloud-based, real-time customer insights. An array of retail analytics such as traffic analysis, age and gender analysis, shopping time, and heatmaps allow merchants to capture shopper interest at every touch point. Combined with contextual data such as POS, retailers can gather information on conversion rate and generate business value. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 64 # KNOW YOUR CUSTOMER 
  60. 60. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 65 # KNOW YOUR CUSTOMER Face recognition technology
  61. 61. The Emotion Sensing demonstration shows how using Emotionally Intelligent Virtual Agents to read emotions during conversations in a retail setting can have a significant positive effect on customer satisfaction RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 66 # KNOW YOUR CUSTOMER
  62. 62. Watson’s retail projects both draw and draw on both Big Data and “dark data sources” (blogs, emails, social media, images, etc.). Watson is also unique in its ability to process not just natural, but also nuanced, language. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 67 # KNOW YOUR CUSTOMER
  63. 63. NO INVENTORY RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 68
  64. 64. Offering on demand delivery options that bring products straight to the customer within a designated time FRICTIONLESS FULFILLMENT RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 69 # NO INVENTORY 
  65. 65. Gap to Test Online Ordering Inside Its Stores It hopes to merge digital and physical- store shopping Below, the Architecture of Gap Inc.'s SCMS PO System RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 70 # NO INVENTORY 
  66. 66. Diesel is piloting Demandware’s Digital Store Solution (DSS) in its NYC Soho store. If an item is not available in the store, the associate can order it online on behalf of the customer. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 71 # NO INVENTORY
  67. 67. With inventory accuracy achieved by way of item intelligence, retailers can begin to implement enhanced shopping experiences at all points of the shopper’s journey. The shopping journey consists of the following steps: Go Search Learn Try Buy Get Each step of this journey is a chance for retailers to connect with customers in new and exciting ways, all while collecting valuable data that drives better business decisions INVENTORY ACCURACY RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 72 # NO INVENTORY
  68. 68. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 73 # NO INVENTORY 
  69. 69. REAL TIME PRICING RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 74
  70. 70. RETAIL PRICING CHALLENGE Retailers have to cope with customers conducting real time comparison shopping 1. Localized 2. Real time 3. Personalized RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 75 # REAL TIME PRICING 
  71. 71. Powershelf An intelligent shelf enabling store to manage Prices, Inventory and Promotions RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 76 # REAL TIME PRICING 
  72. 72. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 77 # REAL TIME PRICING Digital signage, real time pricing and more : Indoor Geolocalisation – Merchandising – Loyalty programs …
  73. 73. KILL THE CHECKOUT RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 78
  74. 74. Digimarc® Barcodes significantly reduce the time customers spend in checkout lanes. How? The package becomes the barcode. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 79 # KILL THE CHECKOUT
  75. 75. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 80 # KILL THE CHECKOUT
  76. 76. Japanese tech giant Toshiba has revealed a biometric retail solution that simultaneously scans a shopper’s face and all their items at checkout, potentially reducing transaction times to mere seconds and kiling the checkout queue. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 81 # KILL THE CHECKOUT
  77. 77. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 82 # KILL THE CHECKOUT
  78. 78. Apple Pay expanding to thousands of vending machines, parking meters SOON YOU CAN BUY A COKE FROM A VENDING MACHINE WITH APPLE PAY RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 84 # KILL THE CHECKOUT 
  79. 79. BRICK IS THE NEW BLACK RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 85
  80. 80. 1. Seamless blending online and offline retail experience 2. Allowing customer to shop where and how they want 3. Online tools are being adopted for in store use 4. Bringing the immediacy of online into brick and mortar world ONLINE OFFLINE MASHUP RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 87 # BRICK IS THE NEW BLACK
  81. 81. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 88 AND PERSONALIZATION THE NEW OMNICHANNEL
  82. 82. 2015: The Year of On- demand, Personalized Shopping GameStop to deploy iBeacon By moving smartphones close to beacons installed on store shelving, GameStop customers will be able to instantly receive real-time, customized offers via the retailer's app. As a result, customers will be able to receive digital content that is specifically tailored to their areas of interest while shopping inside a physical GameStop store. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 89 # AND PERSONALIZATION THE NEW OMNICHANEL
  83. 83. Mobile as a customer feedback channel – Solutions to get closer to customers RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 90 # AND PERSONALIZATION THE NEW OMNICHANEL
  84. 84. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 91 NEXT STEP
  85. 85. Stores may have found the vulnerable soft Tissue of Amazon : Its lack of stores This is the revenge of the brick RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 92 # NEXT STEP
  86. 86. RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 93 # NEXT STEP
  87. 87. Alibaba is testing drones to deliver ginger tea ordered from its Taobao e-commerce website RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 94 # NEXT STEP
  88. 88. MERCI

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