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Big Data made Small



E-commerce data on your screens-
     A Use Case

                                             1
   © PromptCloud 2012, All rights reserved
Context




                                          2
© PromptCloud 2012, All rights reserved
Should we
subscribe to each e-
  commerce site’s
 feeds to get fresh
       data?



                                                                 3
                       © PromptCloud 2012, All rights reserved
Now they need it
                                                        structured!
                                                     Sure, I’ve designed
                                                          all those
                                                        sites..grrrrr
    Should we
subscribe to each e-
  commerce site’s
 feeds to get fresh
       data?



                                                                           4
                       © PromptCloud 2012, All rights reserved
Now they need it
                                                        structured!
                                                     Sure, I’ve designed
                                                          all those
                                                        sites..grrrrr
    Should we
subscribe to each e-
  commerce site’s
                                                        Monitoring changes
 feeds to get fresh
                                                           on the web,
       data?
                                                          Computational
                                                         Power, Sys admin
                                                        work..Burned out!!
                                                                             5
                       © PromptCloud 2012, All rights reserved
Losing
    Hurry up folks! Get                                          focus!!
  content from all those
   sites. And make sure
  we capture details per
           record.



                                                      Now they need it
                                                      structured! Sure,
                                                       I’ve designed all
                                                      those sites..grrrrr
    Should we
subscribe to each e-
  commerce site’s
                                                        Monitoring changes
 feeds to get fresh
                                                              on the
       data?
                                                        web, Computationa
                                                        l Power, Sys admin
                                                        work..Burned out!!
                                                                             6
                       © PromptCloud 2012, All rights reserved
Why do you care about this data anyway?




                                                      7
            © PromptCloud 2012, All rights reserved
Comparison Shopping

                                                                 ilovebigapples.com
                      iloveallapples.com
ilovetinyapples.com




  -$1.99                    -$3.99                                   -$2.99
  - In Stock                -In Stock                                -Not in Stock
  - 2.5 Stars               - 5 Stars                                - 4 Stars
                                                                                      8
                       © PromptCloud 2012, All rights reserved
Market Research




•Gather all consumer reviews, run your brand monitoring or social
listening processes
•Show off your advantage, share your predictive analyses results
                                                                    9
                         © PromptCloud 2012, All rights reserved
Analytics & Business Intelligence




Stepping up to be a BI & Analytics leader? Get all the e-commerce
data ready to be loaded into your intelligent analytics toolset.
                                                                10
                      © PromptCloud 2012, All rights reserved
Convinced? So how do we help?




                                                   11
         © PromptCloud 2012, All rights reserved
We provide..
       Product Prices                                              Product Rating & Reviews
From across different sites                              Millions of reviews and record-level details
and categories- you specify it                           like author, review date, review content, etc.




      Product Specifications                                                 Data indexing
Detailed specifications as listed on                              Hosted indexing of all this data to
the source in a format you ask for                                make it searchable for you




        and then join all these extracts across pages, normalize and dedup data
                                                                                                   12
                                 © PromptCloud 2012, All rights reserved
And what you finally get is..




                                                  13
        © PromptCloud 2012, All rights reserved
We like to remind “Why Us”?
          Making big data small to alleviate tech-aches


•Low ETA’s                 •Trust data in our                  •Highly Scalable
•Precision                 hands and we’ll                     •Access to real-
Extraction                 guarantee on-                       time data
•Exhaustive data           time data
available as feed          delivery




Performance                  Reliability                         Technology       14
                     © PromptCloud 2012, All rights reserved
Checkout a free sample from our data cart




          Ping info@promptcloud.com




                                                        15
              © PromptCloud 2012, All rights reserved

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Ecommerce product review and price crawl

  • 1. Big Data made Small E-commerce data on your screens- A Use Case 1 © PromptCloud 2012, All rights reserved
  • 2. Context 2 © PromptCloud 2012, All rights reserved
  • 3. Should we subscribe to each e- commerce site’s feeds to get fresh data? 3 © PromptCloud 2012, All rights reserved
  • 4. Now they need it structured! Sure, I’ve designed all those sites..grrrrr Should we subscribe to each e- commerce site’s feeds to get fresh data? 4 © PromptCloud 2012, All rights reserved
  • 5. Now they need it structured! Sure, I’ve designed all those sites..grrrrr Should we subscribe to each e- commerce site’s Monitoring changes feeds to get fresh on the web, data? Computational Power, Sys admin work..Burned out!! 5 © PromptCloud 2012, All rights reserved
  • 6. Losing Hurry up folks! Get focus!! content from all those sites. And make sure we capture details per record. Now they need it structured! Sure, I’ve designed all those sites..grrrrr Should we subscribe to each e- commerce site’s Monitoring changes feeds to get fresh on the data? web, Computationa l Power, Sys admin work..Burned out!! 6 © PromptCloud 2012, All rights reserved
  • 7. Why do you care about this data anyway? 7 © PromptCloud 2012, All rights reserved
  • 8. Comparison Shopping ilovebigapples.com iloveallapples.com ilovetinyapples.com -$1.99 -$3.99 -$2.99 - In Stock -In Stock -Not in Stock - 2.5 Stars - 5 Stars - 4 Stars 8 © PromptCloud 2012, All rights reserved
  • 9. Market Research •Gather all consumer reviews, run your brand monitoring or social listening processes •Show off your advantage, share your predictive analyses results 9 © PromptCloud 2012, All rights reserved
  • 10. Analytics & Business Intelligence Stepping up to be a BI & Analytics leader? Get all the e-commerce data ready to be loaded into your intelligent analytics toolset. 10 © PromptCloud 2012, All rights reserved
  • 11. Convinced? So how do we help? 11 © PromptCloud 2012, All rights reserved
  • 12. We provide.. Product Prices Product Rating & Reviews From across different sites Millions of reviews and record-level details and categories- you specify it like author, review date, review content, etc. Product Specifications Data indexing Detailed specifications as listed on Hosted indexing of all this data to the source in a format you ask for make it searchable for you and then join all these extracts across pages, normalize and dedup data 12 © PromptCloud 2012, All rights reserved
  • 13. And what you finally get is.. 13 © PromptCloud 2012, All rights reserved
  • 14. We like to remind “Why Us”? Making big data small to alleviate tech-aches •Low ETA’s •Trust data in our •Highly Scalable •Precision hands and we’ll •Access to real- Extraction guarantee on- time data •Exhaustive data time data available as feed delivery Performance Reliability Technology 14 © PromptCloud 2012, All rights reserved
  • 15. Checkout a free sample from our data cart Ping info@promptcloud.com 15 © PromptCloud 2012, All rights reserved

Editor's Notes

  1. A use case on how big data is useful in the E-commerce domain and how PromptCloud facilitates the same.
  2. Problem 1- There are too many data sources. How do you manage to collect only “relevant” data from all of them?
  3. Problem 2- The data needs to be in a pre-defined format and follow a schema so that it can be easily imported into your database.
  4. Problem 3- Processing this amount of data requires lot of compute power and infrastructure optimizations. Monitoring the dynamic web and then fixing breaks as and when they occur requires resources too.
  5. Increasing online presence of retailers has led to a surge in data. In such cases, how do we get clean data from all these sources in a ready-to-use format without losing focus from your core business. Crawl and extraction is a separate business in itself which in order to run requires expertise as well as resources. In addition, a business that needs lot of data to run cannot do with limited datasets. How do you then regularly get these feeds automatically each day at an exact time?
  6. Businesses looking to aggregate product prices and their availability information can run their analyses for their comparison shopping vertical using all the relevant data crawled and extracted from all desired sources.
  7. Web is an immense source of consumer reviews on productsalong with details on pros, cons and best uses of a product, how they rate it and if they recommend it. Keep listening to data from across the globe across platforms.
  8. In order to run insights and derive analyses requires truck loads a meaningful data points.
  9. Our platform does custom data extraction of relevant product specifications/reviews from the web on a large-scale using our proprietary crawler and data extractor. We also provide a hosted indexing on top of this data so that you can do a keyword search on it.
  10. An illustrative record for product specifications
  11. We define SLA’s and work with them. We specialize in low latency crawls and converting this unstructured crawled data to structured in an automated manner. Our platform is scalable to as many sites that you might have and we provide all this data regularly via our REST-based API. We provide both deep data (all past data that ever appeared on the site) as well as new data as and when it appears.