1. How to be Successful in a Low Inventory Market

2. Presenters
Mark Burstein
(Host)
Joe Piazza
(Top Listing Agent)

3. Table of Contents
Low Inventory
Joe Piazza
Position Your Business
Solutions

4. Joe Piazza
• MBA
• President's Club
• Top 1%
Producer

5. Low Inventory Infographic

6. Low Inventory Trends
CNBC:
Listings are
down:
31% in Seattle,
32% in Denver,
20% in Houston
37% in Boston
Rismedia:
REO sales
declined more
than 20% in
2012, while
short sales rose
by 23%
NAR:
Buyer traffic is
40% higher
than a year ago
LA Times:
Current 3.35%
rate is a fraction
away from
historically low
mortgage rates

7. National Listings by Year
Source: Realtor.com

8. Santa Clara County Listings
by Year
Source: MLSListings, Santa Clara County, 01/2008 – 03/2013, SFR

9. What can Agents Do?

10. Sources of Listings
Referrals
Neighborhood Expert (Farming)
Advertising
FSBO/Expired

11. Sources of Buyers
Referrals
Advertising Specific Listings
Websites (personal)
Websites (third party)

12. CRM & Follow Up
NurtureNurture AppointmentAppointment FulfillmentFulfillment

13. Appointment
Qualifications Property
Comparable Sales Signing Paperwork
Listing
Appointment

14. Appointment
Wants/NeedsWants/Needs
Property
Touring
Property
Touring
Buying ProcessBuying Process Signing PaperworkSigning Paperwork
Buyer
Consultation
Buyer
Consultation

15. Everything in one Place!
Complete
Marketing
System
Real Estate
Websites
MLS Home
Search
(IDX)
CRM +
Toolkit
Email
Campaigns
Craigslist
Posting
Single
Property
Websites CMA
Builder
Facebook
IDX
1on1
Training
Customer
Service
Mobile App
& Mobile
Friendly

16. Friend, Follow, Like Us!
Facebook.com/PropertyMinder
Twitter.com/PropertyMinder
Youtube.com/PropertyMindercom
Pinterest.com/PropertyMinder
Linkedin.com/PropertyMinder
Activerain.com/blogs/propertyminder