Capchure is a patent pending lead generation system that allows advertisers to select keywords and publishers to add Capchure's code to their websites. When a user's cursor hovers over a selected keyword, an "Adform" appears with a call to action form for the user to submit information. If the user submits the form, their lead is sent directly to the advertiser's dashboard. This provides advertisers with targeted leads rather than just clicks, and publishers receive revenue from submitted leads. Capchure offers higher conversion rates for advertisers and publishers through its one click capture technology.

1. One Click Capture™ In text Lead Capture System White Label Solution

7. HOW DOES IT WORK? 1 Adform appears above keyword offering a call to action, Email/Zip/Custom/ submit field(s). User places cursor over the highlighted Keyword (s) selected by Advertiser for their adform Keyword 2 Keyword Yes No Join Macy’s VIP club for exclusive offers. Sign Up Now! Have you shopped at Macys.com ? email Yes No Submit

9. Yes No Get Macy’s exclusive VIP sale . Sign Up Now! Have you shopped at Macys.com? email Adform™ Samples Yes No Yes No Pre-order the new limited edition Nike.com Air Shoe Gender email Male Female Submit Submit x x

11. Examples Mobile & eBook Readers The possibilities are endless since any content can be targeted by the advertiser on almost any device with the Capchure technology Please submit your email below for a coupon on Jim’s Organic Coffee ! Have you tried Jim’s Organic? Yes No Submit Email

12. Examples Social Media Advertising Join our Macy’s Online Facebook Group and get a $10 exclusive coupon now ! Social Media Integration with Adforms (e.g. Facebook, Twitter, and Foursquare)

13. Team and Advisors Aaron Moskowitz Deepak Wadhwani Scott Danish Jakob Lourie Founder Co-founder VP Marketing VP of Engineering Over 10 years experience in various corporate executive roles Business Development Financial Services, Lead Generation Business Planning and Marketing Strategy for 80 Companies Over 16 years experience in software/wireless technologies. Founder of Technology Startup for one of the first cityguides, online yellow pages and web based enterprise solutions, Internet marketing/Advertising/ Affiliate, major publisher portals CEO of Software Development Company for more than 20 years Investors and Advisors Sramana Mitra, Vince Thompson, Rob Gabel, Ilya Pevzner, Michael Ryan Walters Over 10 years in Fortune 500 Corporate Marketing Executive Roles including: VP Marketing, Oracle (Enterprise Software) VP Marketing, CNET (Online Media)

15. Value to Advertiser Save Big! Typical Online Ad Customer Acquisition cost Prospective Partner Product or Service Estimated Cost Using Capchure Value Prop SAVINGS! Comcast Cingular E-trade BlueCross Bank of America Amazon /Ebay Internet Cell Phone Brokerage Insurance Mortgage Products $280 $400 $300 $200 $290 $175 $9 -$30 $20-$80 $12-$50 $15-$75 $5-$25 $250+ $170+ $250+ $300+ $200+ $150+ ADVERTISERS CAN TYPICALLY SAVE OVER $200 avg. on leads Data based on number of clicks and conversion (lead fills out form) from advertiser landing page of around 5% (Typically conversion is 1% to 3%) $7 - $30