Consumer confidence in the US economy reached a 7-year high in December 2014 according to a survey by Prosper Insights & Analytics. The survey found 47.2% of US adults were confident or very confident in the strength of the economy. While consumer sentiment and confidence are up, consumers remain focused on financial practicality and necessities over wants. Coupons were cited as the top media influence on holiday shopping across all generations, though millennials are less likely than older generations to clip coupons from newspaper inserts and more likely to use coupons scanned on mobile devices.