The document discusses effective 60-second commercials or "elevator pitches". It emphasizes that they should be concise, clear, powerful, visual, and tell a story. The goal is to grab attention and leave the other person wanting to know more. Examples are given of compelling questions, introducing yourself and your business, and stating the results or leads you can provide. Practice is encouraged to craft an engaging pitch that introduces who you are and what you do.

2. Power of First Impressions A thousand words will not leave so deep an impression as one deed. Henrik Ibsen

5. What is an Elevator Commercial Commercial An elevator pitch is an overview of an idea, product, service, project or other solution to a problem and it is designed to get a conversation started . How effective is your current elevator commercial?

7. Concise First impressions are quick and frankly the attention span of average person is short, so it is like a one-two punch and be quiet. They hear it, get it and say AAAHHH gotcha!.

9. What’s Your Story Write out your story This is when you can use all those examples and problems you solved for your customers/clients Pick 3 times you made a difference and someone thanked you.

11. Action Statements Write out 15 Action Statements and/or Questions associated with your goal. ex: How many of you know that 86% consumers search goggle when looking to make a buying decision? ex: Helping our clients uncover how their buying target market searches.

12. It is about asking better questions better questions What do you do? Why should I care?

13. What is your One Word Volvo = Safety FedEX=Reassurance IBM= Reliability What’s Your One Word-Value?

14. Selling =emotions Why am I talking about Selling? Since we make emotional decisions 3000 times faster than rational decisions, it is important that what you are “selling” is emotionally anchored

15. A powerful Message In 50 years, when they look back at this moment, they will talk about the war against terror, they will talk about the Internet, and they will talk about what we did or didn't do in Africa, about this continent bursting into flames. It is the most extraordinary thing to watch people dying three in a bed, two on top and one underneath, as I have seen in Malawi . It's an astonishing thing and it is an avoidable catastrophe. BONO

16. Powerful Introductions When you clearly communicate who you are, and what you do, people are in a much better position to assist you in your networking efforts. They are more likely to remember you when the opportunity for them to help you shows up. Who you are What you do Put them in better position to help you They will remember you when opportunity comes

17. Your Message Clarity Grant G. Gard says, " If it's fuzzy in the pulpit, it's cloudy in the pew!" Learning to speak clearly teaches us to say good-bye to confusion. Crystal clear communication allows us to make the connections that enable ideas to flourish and positive actions to occur.

20. Now Let’s Practice Did You Seriously Think We Would Not Practice?