The presentation explains why it is important to adopt digital marketing, the difference between conventional marketing and digital marketing, anatomy of a website, search engine optimization, search engine marketing, email marketing, and social media.
34. Website Objectives (Conversion)
Buy Product Fill Forms Newsletter Comments
Visit pages Like Facebook Follow Twitter Product Review
Hotline Number Visit Store Seek Information Download PDF
Registration Share content SALES REPEAT ORDER
50. SEO and SEM
To be #1 in Google Search Engine Result Page
51. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks
59. Contrast Color and
Appropriate Font Size
About Us
Our company was
established in 1994
About Us
Our company was
established in 1994
60. Other Prerequisites
• Meta Title
• Tag H1, H2, H3
• Image name
• Meta Description
• Meta Keywords
• Embedded Keywords in Content
• And many more
61. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks
62. Website Objectives (Conversion)
Buy Product Fill Forms Newsletter Comments
Visit pages Like Facebook Follow Twitter Product Review
Hotline Number Visit Store Seek Information Download PDF
Registration Share content SALES REPEAT ORDER
63. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks
64. Keywords Research
• Find keywords relevant with website
content
• Include keywords in the website content
• The keywords can also be used for Google
AdWords
66. Short Tail vs. Long Tail
Short Tail = High Traffic yet Poor Quality
Long Tail = Low Traffic yet High Quality
Keywords
Search
Results
Digital
Camera
80.000
Digital
Camera
Canon
60.000
Digital
Camera
Canon
Pocket
50.000
Digital
Camera
Canon
Pocket
Used
Jakarta
10.000
Digital
Camera
Canon
Pocket
Used
Jakarta
Utama
Kelapa
Gading
5.000
67. Short Tail vs. Long Tail
Keywords
Search
Results
Rumah
Murah
100.000
Rumah
Murah
Jakarta
Selatan
80.000
Rumah
Murah
Jakarta
Selatan
Butuh
Uang
60.000
Rumah
Murah
Jakarta
Selatan
Butuh
Uang
Cepat
50.000
68. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks
69. AIDA
• Attention: Grab the visitors’ attention with interesting
and entertaining content
• Interest: Develop visitors’ interest by focusing on their
needs and expectation. Provide pointers on benefits
• Desire: Further develop their interest by providing
detailed information on benefits
• Action: Do what is expected from the Ads
74. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks
75.
76. How to optimize?
• Make effective content more effective
• Eliminate ineffective keywords
• Improve User Interface and User Experience
MORE INTERESTING
MORE COMFORTABLE
77. Optimization Process
• Pure
Text
1 minute 5 minutes 15 minutes
• Text
• Picture /
illustration
• Text
• Picture /
illustration
• Interactive
BROWSING TIME DURATION
SHORT LONG
78. What needs to be optimized?
• HTML Head Tags
• URL
• Body Tags
• Internal Links
• Site Architecture
79.
80. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks
