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18 b writing for the web

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18 b writing for the web

  1. 1. Writing for the Web
  2. 2. How people read online How do you read online?
  3. 3. How people read online They don’t.
  4. 4. How people read online They scan. Why?
  5. 5. Screens & eye sight Computer vision syndrome http://www.aoa.org/x5253.xml
  6. 6. Retina display; no glare displays Will we read more in the future?
  7. 7. For now… How people read online Seek sth. specific They are impatient Headlines First sentences
  8. 8. Writing for the screen Concise! Chunked Headlines Meaningful links
  9. 9. Writing for the screen Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Concise! Informal blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Clear Organized blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Specific Captions blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Logical Simple blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah
  10. 10. Inverted Pyramid Style Very important Less important Least important
  11. 11. Inverted pyramid style http://www.cybercollege.com/frtv/newsp2.htm
  12. 12. http://blog.vovici.com/blog/bid/25960/Structuring-Your-Survey-Report
  13. 13. Example Same type of product 4 ways of explaining it
  14. 14. 1
  15. 15. 2
  16. 16. 3
  17. 17. 4

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