PRSA Tar Heel - February 2011 Lunch Presentation

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"The Practical Side of Social Media" - collected slides from the panel discussion at the February 15th, 2011 lunch event for PRSA Tar Heel Chapter (Piedmont Triad, NC). Panelists included Stephanie Skordas, Sue Polinsky, Mark Tosczak, Kelley O'Brien, and Kevin Briody.

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The Practical Side of Social Media – Panel & Discussion PRSA Tar Heel Chapter Piedmont Triad Region, NC February 15 th , 2011

But first… Join PRSA Tar Heel for our March Lunch, featuring a discussion on From Bunnies to Biden: Making Green PR Work Michelle Murray – Cree Erin Grohs – Fleishman-Hillard

Kevin Briody Director, Strategic Partnerships Ignite Social Media Driving Engagement on Facebook

Driving Engagement on Facebook ,[object Object],[object Object],[object Object],[object Object]

Facebook Engagement Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Engagement Tips ,[object Object],[object Object],[object Object],[object Object]

Nonprofit Social Media Play-By-Play ,[object Object],or Sue Polinsky Tar Heel Chapter / Piedmont Triad, NC

Social Media Batting Order for Nonprofits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tar Heel Chapter / Piedmont Triad, NC

Be Ready to Catch Visitors at Your Website WEBSITE

Use Free and Low-cost Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],Tar Heel Chapter / Piedmont Triad, NC

Mark Tosczak Account Supervisor RLF Communications Content: Fuel for Engagement

Content: Fuel for Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Tactic 1: Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Tactic 2: Curate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Tips ,[object Object],[object Object],[object Object],[object Object]

Stephanie Skordas Communications Specialist Blue Cross Blue Shield of North Carolina President, PRSA Tar Heel Chapter Crowdsourcing/Q&A

Crowdsourcing/Q&A Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crowdsourcing/Q&A Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sites to check out: ,[object Object],[object Object],[object Object],[object Object],[object Object],Crowdsourcing/Q&A Tips

Ask good questions! ,[object Object],[object Object],[object Object],[object Object],[object Object],Crowdsourcing/Q&A Tips

Kelley O’Brien Interactive Media Specialist High Point Regional Health System B2B Social Media

B2B Social Media Usage Overview ,[object Object],[object Object],[object Object],[object Object]

Starting #SM Campaigns for Existing Customers ,[object Object],[object Object],[object Object],[object Object]

#SM for B2B- Continued ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ideal #SM Vehicles for B2B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presenter Twitter Info ,[object Object],[object Object],[object Object],[object Object],[object Object]

Links and Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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PRSA Tar Heel - February 2011 Lunch Presentation

1. The Practical Side of Social Media – Panel & Discussion PRSA Tar Heel Chapter Piedmont Triad Region, NC February 15 th , 2011

2. But first… Join PRSA Tar Heel for our March Lunch, featuring a discussion on From Bunnies to Biden: Making Green PR Work Michelle Murray – Cree Erin Grohs – Fleishman-Hillard

3. Kevin Briody Director, Strategic Partnerships Ignite Social Media Driving Engagement on Facebook

9. Be Ready to Catch Visitors at Your Website WEBSITE

10.

11. Mark Tosczak Account Supervisor RLF Communications Content: Fuel for Engagement

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16. Stephanie Skordas Communications Specialist Blue Cross Blue Shield of North Carolina President, PRSA Tar Heel Chapter Crowdsourcing/Q&A

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21. Kelley O’Brien Interactive Media Specialist High Point Regional Health System B2B Social Media

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PRSA Tar Heel - February 2011 Lunch Presentation

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PRSA Tar Heel - February 2011 Lunch Presentation