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Linkedin for Career (Job Search)
By: Poonam Sagar
id.linkedin.com/in/poonam/
Agenda
•
•
•
•
•

LinkedIn 101
Getting Started
Job Search on Linkedin
Best Practices
Questions
I. LinkedIn 101
Who Uses LinkedIn?

3 new members per second
Over 225 million professionals
3 million+ company profiles
Fortune 500 companies represented
1.2 million groups
4.2 billion professional searches
How LinkedIn Helps You








Largest professional online network
Create an online presence
LinkedIn = meaningful connections
Research companies
Find job openings,
Connect with professionals & groups
II. Getting Started
Steps to Success on Linkedin
Optimize
1.

Custom URL

2.

Leverage

100% Profile
Completeness

3.

Groups & Associations

4.

Recommendations

5.

Relevant Connections

1. Proactively use to network
2. Find secondary connections
3. Help others
Basic will do the job
The 5 Golden Rules of LinkedIn Profiles
1. Professional photo
2. Descriptive headline
3. Keyword-rich summary
4. Inclusion of volunteer activities, work experience

and interests

5. Recommendations and endorsements
Complete Your Profile
1.
2.
3.
4.
5.
6.

Atleast 50 connections
Profile photograph
100 words summary
Education and Skills
Work Experience
Interests
Headline

Vanity URL

Status
Update
Keyword
Rich
Summary

Skills
Get Recommended
The #1 action you can
take to build credibility.
Add All Relevant, Professional Connections

Ask:
•Do I know this person in a professional
context?
•Would I be comfortable asking them to
coffee?
•Would I be comfortable helping them?
•Don’t be afraid to click “ignore”.
Leverage Communication
1.
2.
3.
4.

Send personalized invitations
Respond to connection requests
with relevant info.
Post status updates 2-4 times a
week
Engage with your connections
III. Leverage Linkedin
Career Growth and Job Search
1.
2.
3.
4.
5.

Get Noticed: Enhance your online image
Get Connected: Leverage and expand
your network
Learn from role models
Get Inside Access: Maximize Job Seeker
Premium
Get Opportunities: Find and land your
dream job
Strong profile headlines
Strong profile headlines
Summary Statement wording
Summary Statement wording
Employers to research
Employers to research
LinkedIn Groups to join
LinkedIn Groups to join
Connections and other role model
Connections and other role mode
Job Search

Start here
Visit Job Seeker Resources Page
IV. Best Practices
5 Best Practices
1.
2.
3.
4.
5.

Be Smart: Implement the “no-brainers”
Be Found: Think like a recruiter
Be Top-of-Mind: Increase your visibility
Be an Insider: Make the most of your
connections
Be Savvy: Overcome specific challenges
Action Steps
Step 1: Create a list of target companies
 Reach out to a connection
Step 2: Determine specific position(s) to target
 Find insiders
 Request introductions
Step 3: State your intention
 Request info / pitch a sale
 Apply for the job(s)!
Step 4: Follow up
Possible Challenges
Challenge #1:

“I don’t want my current employer to know I’m job hunting.”

Change your contact settings

Alter your badge settings

Hide your activity broadcasts
Challenge #2

Explaining long-term unemployment

Explaining other gaps

Highlight volunteer work
Challenge #3

Explain your career change in your headline

Explain your career change in your summary

Participate in new LinkedIn Groups

Engage your network
Questions?

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Linkedin for career and job search

  • 1. Linkedin for Career (Job Search) By: Poonam Sagar id.linkedin.com/in/poonam/
  • 2. Agenda • • • • • LinkedIn 101 Getting Started Job Search on Linkedin Best Practices Questions
  • 4. Who Uses LinkedIn? 3 new members per second Over 225 million professionals 3 million+ company profiles Fortune 500 companies represented 1.2 million groups 4.2 billion professional searches
  • 5. How LinkedIn Helps You       Largest professional online network Create an online presence LinkedIn = meaningful connections Research companies Find job openings, Connect with professionals & groups
  • 7. Steps to Success on Linkedin Optimize 1. Custom URL 2. Leverage 100% Profile Completeness 3. Groups & Associations 4. Recommendations 5. Relevant Connections 1. Proactively use to network 2. Find secondary connections 3. Help others
  • 8. Basic will do the job
  • 9. The 5 Golden Rules of LinkedIn Profiles 1. Professional photo 2. Descriptive headline 3. Keyword-rich summary 4. Inclusion of volunteer activities, work experience and interests 5. Recommendations and endorsements
  • 10. Complete Your Profile 1. 2. 3. 4. 5. 6. Atleast 50 connections Profile photograph 100 words summary Education and Skills Work Experience Interests
  • 13. Get Recommended The #1 action you can take to build credibility.
  • 14. Add All Relevant, Professional Connections Ask: •Do I know this person in a professional context? •Would I be comfortable asking them to coffee? •Would I be comfortable helping them? •Don’t be afraid to click “ignore”.
  • 15. Leverage Communication 1. 2. 3. 4. Send personalized invitations Respond to connection requests with relevant info. Post status updates 2-4 times a week Engage with your connections
  • 17. Career Growth and Job Search 1. 2. 3. 4. 5. Get Noticed: Enhance your online image Get Connected: Leverage and expand your network Learn from role models Get Inside Access: Maximize Job Seeker Premium Get Opportunities: Find and land your dream job
  • 18. Strong profile headlines Strong profile headlines Summary Statement wording Summary Statement wording Employers to research Employers to research LinkedIn Groups to join LinkedIn Groups to join Connections and other role model Connections and other role mode
  • 19.
  • 20.
  • 22. Visit Job Seeker Resources Page
  • 24. 5 Best Practices 1. 2. 3. 4. 5. Be Smart: Implement the “no-brainers” Be Found: Think like a recruiter Be Top-of-Mind: Increase your visibility Be an Insider: Make the most of your connections Be Savvy: Overcome specific challenges
  • 25.
  • 26. Action Steps Step 1: Create a list of target companies  Reach out to a connection Step 2: Determine specific position(s) to target  Find insiders  Request introductions Step 3: State your intention  Request info / pitch a sale  Apply for the job(s)! Step 4: Follow up
  • 27. Possible Challenges Challenge #1:  “I don’t want my current employer to know I’m job hunting.”  Change your contact settings  Alter your badge settings  Hide your activity broadcasts Challenge #2  Explaining long-term unemployment  Explaining other gaps  Highlight volunteer work Challenge #3  Explain your career change in your headline  Explain your career change in your summary  Participate in new LinkedIn Groups  Engage your network

Editor's Notes

  1. Here is my profile. You will notice that I have used both my given first name and the name I go by, to help others find me when searching for my name. I would highly recommend it. After the webinar, try searching for your name on the internet and you will see what I mean. One of the highest ranked items on your name search will be your LinkedIn profile. Immediately following my name is my headline. Many people use this as their job title and since it ranks highly in SEO, I recommend that you use the headline to identify who you are in keywords or phrases. If you do this-remember to keep it focused and professional. Remember this is the most professional and business-focused social media website. Nest to the green arrow, you will find my status update. This is where I inform my connections about what I am doing or working on. While in job search this can be very helpful to job seekers. This is where they can communicate what they are doing in their job search, how they are improving their skills and expertise and anything professional.
  2. Highlight the Summary area.