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PARIS 2.0 SUR LE BRANDED ENTERTAINMENT #parisdeuxzero #brandedentertainment #entertain_me

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Voici la presentation de l'evenement.
Le site web de paris 2.0 sur le branded entertainment : http://fr.amiando.com/brandedentertainment.html
Pour participer =) #entertain_me
Contact =) contact@psst.fr

Publié dans : Divertissement et humour
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PARIS 2.0 SUR LE BRANDED ENTERTAINMENT #parisdeuxzero #brandedentertainment #entertain_me

  1. 1. Les 5, 6 et 7 mars 2014 à la gaité lyrique 60 MARQUES QUI ENGAGENT LEURS CONSOMMATEURS AVEC DU BRANDED ENTERTAINMENT #ENTERTAIN_ME FH 1
  2. 2. RENCONTREZ D’AUTRES PROFESSIONNELS PARTAGEZ VOTRE EXPERIENCE C’EST VOTRE EVENEMENT ! Bref … ORGANISEZ L’EVENEMENT PARIS 2.0 FH C’EST A VOUS DE JOUER PARTICIPEZ! 2
  3. 3. C’EST VOTRE EVENEMENT ! TIMING GENERAL Clôture du cercle des organisateurs : 10 janvier 2014 Première réunion des intervenants : 1er février 2014 Ouverture de la billeterie : 10 février 2014 #entertain_me FH 3
  4. 4. 0 C’est quoi paris 2.0 ? Ca sera la 5éme édition de PARIS 2.0 Sept 2009 à La bellevilloise 900 participants* sur 4 jours Novembre 2010 à l’Echangeur 200 participants * sur 1 jour FH Mars 2010 à l’Espace Kiron 1000 participants * sur 5 jours Novembre 2011 au Palais des congrès 400 participants * sur 2 jours * Personnes inscrites sur la liste des participants 4
  5. 5. 0 C’est quoi paris 2.0 ? C’est l’évènement annuel de la plateforme PSST Opinions & Tendances 2.0 Cliquez ici www.PSST.fr Les directeurs marketing Les directeurs de la communication Les directeurs de la création Les planneurs stratégiques / media FH http://paris20.psst.pro 5
  6. 6. 0 C’est quoi paris 2.0 ? PARIS 2.0 = ACCESSIBILITE =) 600 places à 10 euros* * Par demie journée + taxes FH 6
  7. 7. 0 C’est quoi paris 2.0 ? PARIS 2.0 = CREATIVITE =) 60 professionnels inspirants sur scène FH 7
  8. 8. 0 C’est quoi paris 2.0 ? PARIS 2.0 = AUDACE =) 10 sponsors de PARIS 2.0 font bouger les lignes. FH 8
  9. 9. 0 C’est quoi paris 2.0 ? PARIS 2.0 = CONVIVIALITE =) un public de 600 responsables de la communication, marketing, communication, media, création… FH 9
  10. 10. 0 C’est quoi paris 2.0 ? PARIS 2.0 = INFLUENCE =) PSST est une plateforme qui transforme les opinions en tendances FH 10
  11. 11. 1 RENCONTREZ D’AUTRES PROFESSIONNELS FH 11
  12. 12. 1 Rencontrez vous ! Après la rencontre des professionnels du brand content identifiés dans cette carte interactive Cliquez ici http://maps.linkfluence.net/brandcontent FH 12
  13. 13. 1 Rencontrez vous ! La rencontre des professionnels du branded entertainment repérés dans cette carte interactive Etude Traackr : app.traackr.com/sna/map/1426 FH 13
  14. 14. 1 Rencontrez vous ! Le thème des interventions de l’édition 2014 : LE NUMERIQUE ACCELERE LA PARTICIPATION DES MARQUES A LA CULTURE POPULAIRE avec du branded entertainment FH 14
  15. 15. 1 Rencontrez vous ! Une tendance internationale explorée fin 2013 Cliquez ici pour lire le document http://slideshare.com/jeremydumont FH 15
  16. 16. 1 Rencontrez vous ! Une tendance explorée en France en Janvier Cliquez ici pour lire le document http://slideshare.com/psst 50 EXEMPLES DE BRANDED ENTERTAINMENT POUR ILLUSTRER CETTE TENDANCE EN VUE DE PARIS 2.0 FH 16
  17. 17. 1 Rencontrez vous ! Un cadrage initial du programme Cliquez ici pour lire le document http://slideshare.com/psst FH 17
  18. 18. FH 18 photos : www.arnaudmeyer.fr Pour aboutir au programme de 2014
  19. 19. AU PROGRAMME Le 5 mars 2014 : LES STRATEGIES DES MARQUES "Les idé es à l’origine de ces campagnes proviennent de la vie des consommateurs et de la culture des marques" Animateur 1 : Jeremy Dumont, plannneur stratégique Animateur 2 : Daniel Bo, président de QualiQuanti Le 6 mars 2014 : UNE EXPLOSION CREATIVE "La cré ativité des maisons de production et des acteurs de l’industrie du divertissement est stimulé e par les marques". Animateur 1 : Jacques Kluger, Directeur chez TelFrance Animateur 2 : Arnaud Hacquin, créateur du studio « the rabbit hole » Le 7 mars : LES MEDIAS ET LES CONSOMMATEURS "En plus d’ê des diffuseurs de contenus, les medias et les tre consommateurs en produisent pour les marques" Animateur 1 : Jean Maxence Granier, président de Think Out Animateur 2 : Jérémy Dumont, planneur stratégique et Damon Crepin, Directeur de la stratégie de Fullsix + Soirée networking POP CULTURE le 6 mars à 19h. FH 19
  20. 20. PARIS 2.0 aura lieu a la gaité lyrique, le lieu de découverte et 3 Organisez ! des cultures numériques à Paris d’échange autour FH 20
  21. 21. 2 PARTAGEZ VOTRE EXPERIENCE DU « BRANDED ENTERTAINMENT » FH 21
  22. 22. 2 Intervenez ! Les intervenants présentent leur campagne en 20mn sur PARIS 2.0 Exemples d’interventions passées slideshare.net/psst FH 22
  23. 23. 2 Intervenez ! Nous vous mettons en scène : - Réalisation d’une interview : écrite, vidéo, photo. - Diffusion de vos contenus: media, espaces en ligne, site PARIS 2.0 - Un public dans la salle de 130 places et via streaming LIVE FH 23
  24. 24. 2 Intervenez ! PSST diffuse avant, pendant et après l’événement vos contenus auprès des membres du réseau Newsletter (60 000 contacts), Blogs (top 50 des blogs marketing), Twitter (6000 followers) FH … 24
  25. 25. 2 Intervenez ! Format d’intervention. - Un retour d’expérience : une campagne réalisée (pas de présentations théoriques, ou de présentations commerciales) - Faire passer 2-3 idées maximum, illustrées avec des éléments concrets - Venir avec son agence /client - Un document power point en support, partageable en ligne =) validation 15 jours avant l’événement ! FH 25
  26. 26. 2 Intervenez ! Format d’intervention. Exemple à suivre: Arthur Kanas et Samsung présentent Unleash your fingers Cliquez ici : http://www.dailymotion.com/video/xm3w6o_samsung-unleash-your-fingers-sur-paris-2-0_tech 26 FH
  27. 27. 2 Intervenez ! Inspirez vous de PARIS 2.0, septembre - 2009 4 jours de conférences non stop 1 programmation sur les tendances 2.0 100 professionnels du marketing, la communication sur scène 900 participants pour les écouter et les rencontrer 20 000 visites sur le réseau social en ligne FH Exemples d’interventions passés slideshare.net/psst 27
  28. 28. 2 Intervenez ! Inspirez vous de PARIS 2.0, mars - FH 2010 5 jours de conférences non stop 1 programmation sur les réseaux sociaux 2.0 120 professionnels du marketing, la communication sur scène 1 000 participants venus pour les écouter, les rencontrer 20 000 visites sur le réseau social en ligne Exemples d’interventions passés slideshare.net/psst 28
  29. 29. 2 Intervenez ! Inspirez vous de PARIS 2.0, novembre - FH 2010 1 journée avec 7 conférences et 7 ateliers 1 programmation sur l’interaction 2.0 40 professionnels du marketing, la communication sur scène 200 professionnels inscrits 10 000 visites sur le réseau social en ligne Exemples d’interventions passés slideshare.net/psst 29
  30. 30. 2 Intervenez ! Réunion de programmation le 1er Février - les animateurs valident la campagne et le créneau horaire en fonction du cadrage initial du programme FH 30
  31. 31. 3 FAITES BOUGER LES LIGNES EN SPONSORISANT PARIS 2.0 FH 31
  32. 32. 3 Organisez ! Réunion des partenaires le 10 janvier -- Budget général : salle + communication - entrées -- Contribution de chacun -- Visibilité de chacun FH 32
  33. 33. PARTENAIRES FH Pour donner votre avis avant PARIS 2.0 et gagner des places gratuites =) http://t.co/zF8po2FJhn 33
  34. 34. C’EST VOTRE EVENEMENT ! TIMING GENERAL Clôture du cercle des organisateurs : 10 janvier 2014 Première réunion des intervenants : 1er février 2014 Ouverture de la billeterie : 10 février 2014 #entertain_me FH 34
  35. 35. RENCONTREZ D’AUTRES PROFESSIONNELS PARTAGEZ VOTRE EXPERIENCE C’EST VOTRE EVENEMENT ! Bref … ORGANISEZ L’EVENEMENT PARIS 2.0 FH C’EST A VOUS DE JOUER PARTICIPEZ! 35

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