A concise overview of the benefits of Joint Venturing with another business to help you grow your client base.

1. Nothing Ventured
Nothing Gained!
A journey through
Joint Venturing

2. Why should you consider joint
venturing?
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Very economical
Generally very successful (when
planned carefully)
Quick way to grow your database
Comes with some trust already built in
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3. What is a joint venture?
Strategic Alliance that benefits all parties
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4. What can you expect to gain from
a JV?
More clients
Increased sales
Reduced expenses
Greater exposure
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5. A virtual money magnet!
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6. How does a JV work?
Research other local
businesses
Be prepared with a plan and
goals
Make contact
Spell out the benefits
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7. Who should you JV with?
 Careful consideration
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8. Things to consider first...
Businesses that have:
the right kind of clients (ones that will
want to do business with you)
high quality services or products
enough customers
customers in your trading zone
A real eagerness to participate
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9. Possible JV partners
 Hair salons
 Beauty salons/spas
 Massage clinics
 Gyms
 Florists
 Dress shops
 Shoe shops
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10. Should you start a JV?
Ask yourself:
Do you want more client
referrals?
Are you ready to take action?
Can you stay in control?
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11. Nurturing the JV relationship
Start with clear, written
guidelines and expectations
Be realistic
Stay in touch regularly
Refine your JV partnership
Deliver what you expect to
get
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12. What can go wrong?
No guarantee of success
Different values and
standards
Loss of money, clients, time
and credibility
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13. To sum it all up...
Don’t rush into it – preparation is key
Know what you want to gain from it
Plan carefully and...
You will generally get back what you
put in.
If you choose the wrong JV Partner.
don’t linger– get out immediately to
reduce any negative impact on your
business.
www.SalonSavy.com.auPam Stellema 13

14. Happy Joint Venturing!
Pam Stellema www.SalonSavy.com.au© 14