Market Smarter - Without Busting Your Budget
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Here are a dozen tips that can help your market more effectively without busting your budget. And some of the tips presented are free.
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Market Smarter - Without Busting Your Budget
- 1. Market Smarter – Without Busting Your Budget
- 3. Marketing is not a sprint…
- 4. 3 things you must know: KNOW THYSELF KNOW THOU CUSTOMER MAKE SURE THOU KNOWS ABOUT THEE marketsmarter
- 5. What is Your Marketing Action Plan (MAP)? What are you going to do by when and who is going to do it? Remember – it’s a marathon. How are you going to manage your time and resources for the long haul…
- 6. Begin Your MAP… • Brainstorm – today will get you started • Pick your best ideas – categorize and prioritize • Cost ‘em out – highest to lowest • What will give you the highest payback? • Lowest Cost? • Fastest Implementation • Set a timeline • Do it!
- 7. Know Thyself Look to your left… Look to your right…. Look at yourself!
- 8. Know Thy Customers The more you know … Market to a known need Market for involvement Take advantage of one-on-one marketing opportunities Use emails Use landing pages Use direct mail Meet FACE TO FACE!
- 9. Event Marketing Make your own group Meetup LinkedIn Make your own Seminar Lunch & Learn Guest speaker Make your own webinar Sponsor a Meet & Greet Tradeshows and Expos
- 10. Interior & Exterior Signage • Window Graphics • Banners • A-Frame Signs • Floor graphics / Wall graphics • Vehicle Graphics • Directional & wayfinding Ideal for (ISEE): • Community Events • Seasonal promotions • Retail offers • Sales • Announcements • Contests
- 11. Direct Mail is Alive & Well
- 13. What about Email? • Very affordable • Create your own lists – don’t buy or rent • The subject line is critical • One promo at a time • The key is the CTA • Drive them to a landing page • It’s trackable & measurable • Don’t overdo it.
- 14. Successful Keys to Email (and Direct Mail) Marketing • Smart List management • Appealing Design – Mobile Friendly • Compelling Subject Lines • Must read content • Call to Action • Insightful response metrics
- 15. What if we combine both?
- 16. What about Landing Pages? • Drive from direct mail, email and website to landing pages • Help convert visitors into LEADS • Help convert leads into CUSTOMERS • Capture important information.
- 18. What about online marketing? 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016) (Source: http://www.hubspot.com/marketing -statistics)
- 19. ..and get this! Nearly 50% of Small Businesses Do Business Without a Website http://www.prnewswire.com/news-releases/nearly-50-of-small-businesses-do-business- without-a-website-a-new-survey-finds-300221308.html
- 20. Claim your map listings
- 21. Claim Your Map Listings • Claim your business listing – Google My Business • Complete your listing • Be consistent with your name, address and phone number – everywhere, every listing! • REVIEWS – ask for and post positive reviews!!
- 22. Boost Your Organic Results
- 23. GOAL – Be on the 1st Page of Google Search!! • Implement SEO • It’s free (sort of) • Promote yourself • Blogs, news events, video, content
- 24. Consider PAID Advertising • It’s not expensive – you control all costs • Google AD Words • Facebook advertising • Target your surrounding areas • Target your audience • Controllable & Measurable
- 25. Let’s not forget about VIDEO!
- 26. Expand Your Brand Consider promotional products/ad specialties – Wearables Writing Instruments Drinkware Technology Remember this: 84% of people remember the advertiser on a product they receive.
- 28. The POWER of PRINT • Top of Desk = Top of Mind • Acts as PowerPoint on Paper • Facilitates referrals • Tangible pieces have better retention and recollection • Sales Collateral helps Expand Your Brand!
- 29. What else??? Networking Groups Event Sponsorships Be The Expert Referrals Testimonials Thank you notes
- 30. Marketing is not a sprint… start now!
- 31. Thank you! Paul Strack pstrack@customxm.com 501-375-7311 CustomXM.com Want to talk marketing? For more information or a no-obligation consultation on anything marketing, please contact -
Notes de l'éditeur
- I was the chamber president in 1995 – back then, the concerns were: we were a bedroom community, Maumelle blvd was congested but the promise of a 3rd entry/exit was close at hand.
- Marketing is marathon – it’s not a sprint. It requires training, it’s an ongoing process, and it may not yield immediate results. But it is necessary. So as long distance runners prepare for marathons, we as business owners must map out our plan (discuss how marathons are mapped in little rock), we need to know our objectives and goals, and we must know how to define success.
- Some of the most common examples of those needing storage: Newlyweds and those who have recently moved Students, especially those living overseas Military personnel Those who may have recently experienced the death of a loved one
- Exterior signage can account for up to 50% of store traffic Store merchandise with signage at NORMAL price outsold those on sale with no sign by 18% SIGNS – ISEE – INFORM, SELL, EDUCATE, ENTERTAIN
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- Be the expert – blog, speakers circuit, newsletters, contribute articles EXPERT – if you know more about a subject than two other people in a room, you are an expert on that topic.