EBriks Infotech Is a SEO Company That Come In Top Three SEO Company India Which Share A Important Information About Why Local SEO is Important for Your Business? We Provides All Time Correct And Unique Ideas About SEo Marketing, Digital Marketing,Google Update And Also PPC Services Share With Us Friend. If Wants Some More Information About This So Visit Our Sites www.ebriks.com

1. Photo © Flickr user iL.C.Nøttaasen at flickr.com/photos/magnera/3157602186/

2. MAKING THE
CASEFOR LOCAL
SEARCH

3. Photo © Flickr user Sonofabike at flickr.com/photos/oyj/2609205311
We operate 123 stores in 30 states
Such as our Seattle
Flagship Store:
222 Yale Ave. N
Seattle, WA 98109
Oooooh,a citation!

4. Traffic to our store pages
from local organic search
is growing at +25% YTD
%

5. It wasn’t always this way

6. Just 2 years ago, we weren’t
growing our organic traffic
to local store content at all

7. Photo © Flickr user Petereed at flickr.com/photos/petereed/496392956/

8. Photo © Flickr user Petereed at flickr.com/photos/petereed/496392956/
Other
priorities
Better
opportunities
Right idea,
Wrong time
Wrong idea,
Wrong time
No budget
right now
Who will
own it?
This is not
what we do
This not how
we do this
Someone
else’s job
Someone
else’s budget
Someone
else’s metrics
Someone
else’s fault
It will take
too long
ROI can’t be
measured

9. How do we
find this?
Photo © Flickr user loop_oh at flickr.com/photos/loop_oh/4541017817/

10. Photo © Flickr user Thomas Hawk at flickr.com/photos/thomashawk/540936323/
By assigning value to
indicators of off-line
activities.

11. Photo © Flickr user Thomas Hawk at flickr.com/photos/thomashawk/540936323/
• Store locator use
• Store page views
• Rentals pages
• Local event pages
• Local class pages
• Local volunteer
opportunities
• Links, Likes,
Tweets for local
content

12. Photo © Flickr user Thomas Hawk at flickr.com/photos/thomashawk/540936323/
They’re all worth
something. So
make an estimate.
Don’t fall into the
trap of making your
estimate perfect.
Perfection takes up
lots of time and
stops good work
from happening.
Just be reasonable.

13. Use these values to
estimate the worth of
total off-line activities
Voilà! Now you’ve
created a simple
business case
Photo © Flickr user Koen Vereeken at flickr.com/photos/koenvereeken/2088902012/
…and a vocabulary
that you can teach
to your organization

14. Photo © Flickr user nilsrinaldi at flickr.com/photos/nilsrinaldi/5158417206/
But how do you
convince the
HiPPOs?

15. Photo © Flickr user Thos003 at flickr.com/photos/thos003/5822205888/
Bring in the
BIG GUNS

16. We engaged David
Mihm to audit our
local visibility and
help us understand
the total landscape
of opportunity.
Photo © Flickr user Thos003 at flickr.com/photos/thos003/5822205888/

17. The result:
A prioritized series
of changes and
optimizations, big
and small, that we
could pursue.
Photo © Flickr user Thos003 at flickr.com/photos/thos003/5822205888/

18. chose the SMALL ones
and that was ENOUGH

19. Photo © Flickr user Akira ASKR at flickr.com/photos/akira_1972/3104076736/
We used our new
“value vocabulary” and
business case to win
tiny bits of support
from all our partners
Photo © Flickr user 401K at flickr.com/photos/68751915@N05/6355308765/

20. The low-
hanging fruit
of local search,
if you will
Photo © Flickr user Sherwood411 at flickr.com/photos/sherwood411/4864128553/

21. We optimized a few of
our <title>s here…
Photo © Flickr user tamburix at flickr.com/photos/tamburix/6928172860/

22. Wrangled a tiny UX
improvement there…
Photo © Flickr user baldiri at flickr.com/photos/baldiri/5735003580/

23. Ran a quick A/B test on
our content here…
Photo © Flickr user mil8 at flickr.com/photos/mil8/2164167813/

24. We even ran a tiny
local Link campaign
Photo © Flickr user Dunechaser at flickr.com/photos/dunechaser/1883086933/
Mad props if you
know who Link is!

25. Our data-intensive reporting
and incremental gains caught
the imagination of leadership
and garnered further support
Photo © Flickr user Francesco Schwarz at flickr.com/photos/isellsoap/6885674187/

26. Because they had the
vision to be able to see
that this isn’t about SEO.
Photo © Flickr user Jeremy Brooks at flickr.com/photos/jeremybrooks/2294396074/
It’s about the
cross-channel
customer
experience.

27. A cross-channel story is
one that everyone in your
organization can support …because it’s all about the
customer, not about you.
Photo © Flickr user Daniel Y. Go at flickr.com/photos/danielygo/5391176827/

28. Success often breeds success.
Little changes lead to big wins.
Photo © Flickr user istolethetv at flickr.com/photos/istolethetv/3887342134/

29. Now our mobile app
helps you find our
physical stores

30. Now we provide local
store product inventory
visibility on our site…

31. As well as on Google.

32. Now we’re working with
an agency to manage our
local information across
Google properties, IYPs,
wayfinding services, etc.

33. Now we’re running
local/social presences
all across the country

34. Now we’re running
local/social presences
all across the country

35. Now we’ve marked up our
local store content with
Schema.org microdata

36. Now we’ve got local staff
engaged in creating local
media… with our members!

37. …is just the beginning.
%

38. Photo © Flickr user istolethetv at flickr.com/photos/istolethetv/3887342134/
Our conclusions:
1. Shrink the change by
starting off small

39. Photo © Flickr user ipuntxote at flickr.com/photos/dia-a-dia/7046151669/
Our conclusions:
1. Shrink the change by
starting off small
2. Use data to tell your
story

40. Photo © Flickr user jayneandd at flickr.com/photos/jayneandd/4450623309/
Our conclusions:
1. Shrink the change by
starting off small
2. Use data to tell your
story
3. Don’t chase the
perfect at the cost of
getting things done

41. Photo © Flickr user istolethetv at flickr.com/photos/istolethetv/3887342134/
Our conclusions:
1. Shrink the change by
starting off small
2. Use data to tell your
story
3. Don’t chase the
perfect at the cost of
getting things done
4. Seek outside counsel
and guidance from
experts

42. Photo © Flickr user iL.C.Nøttaasen at flickr.com/photos/magnera/3157602186/
Our conclusions:
1. Shrink the change by
starting off small
2. Use data to tell your
story
3. Don’t chase the
perfect at the cost of
getting things done
4. Seek outside counsel
and guidance from
experts
5. Small changes lead to
big wins for you and
your customers