Here are 10 tips that you can apply at any time to improve your blog’s visibility regardless of your tight writing resources.

1. 10 Ways To Enhance Your College’s
Blog Without Writing
Slide 1
10 Ways To Enhance Your
College’s Blog Without Writing

2. 10 Ways To Enhance Your College’s
Blog Without Writing
Slide 2
1. Optimize your blog for SEO
2. Direct internal links to older posts
3. Update and republish all blog posts
4. Make your blog mobile-friendly
5. Create a content calendar
6. Add social media plug-ins
7. Add images or videos
8. Share your blog posts everywhere
9. Create a newsletter
10. Install Analytics and learn from its results
Overview
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

3. 10 Ways To Enhance Your College’s
Blog Without Writing
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 Do some keyword research.
o Wordtracker
o SEMRush
o Google AdWords Keyword
 Add links to your blog posts.
 Keep your readers on your blog! Make sure all links open on
a separate page by adding the code target="_blank" to the
link.
1. Optimize your blog for SEO
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

4. 10 Ways To Enhance Your College’s
Blog Without Writing
Slide 4
 Create categories and use tags.
 Index tags or categories in sitemap. Optimize the URL,
tags and meta-tags, and follow all the tips for SEO for
higher education.
1. Optimize your blog for SEO
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

5. 10 Ways To Enhance Your College’s
Blog Without Writing
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 Edit 10 of your older posts to create internal links.
 Use one or several of your keywords as the anchor text.
 This process can be used for any keyword your site is
trying to rank for.
2. Direct internal links to older posts
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

6. 10 Ways To Enhance Your College’s
Blog Without Writing
Slide 6
 Look at your most popular blog posts: are they still current?
 Simply freshen up the content and republish it.
 When republishing, do not create a new draft, but rather,
simply change the date of publication.
 Share the new content on social media and other mediums
as you would any other new content.
3. Update and republish all blog posts
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

7. 10 Ways To Enhance Your College’s
Blog Without Writing
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4. Make your blog mobile-friendly
 Make sure your CMS can be set in mobile-friendly mode.
 Various content management systems offer applications
that enable you to make your content easy to read from
mobile devices.
 For those using WordPress, here is an article to learn how
to make your WordPress blog mobile-friendly in less than
60 seconds.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

8. 10 Ways To Enhance Your College’s
Blog Without Writing
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5. Create a content calendar
 Keep a detailed schedule to blog consistently
 Tie your blog topics to your other marketing initiatives.
 A content calendar for colleges should include:
o List of content to be created
o A clear process of how content will be shared on
social media,
o A list of curation and syndication sites.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

9. 10 Ways To Enhance Your College’s
Blog Without Writing
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6. Add social media plug-ins
 Make it as easy as possible for readers to share your blog
posts through social media plug-ins.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

10. 10 Ways To Enhance Your College’s
Blog Without Writing
Slide 10
7. Add images and/or videos
 Remember: your readers will not necessarily find your posts
on your blog.
 The title of the posts and the visuals included in the post are
all important.
 Give preference to images that add value to your post
(related to the content in question or more likely to be
shared).
 Embedding a video has great SEO benefits.
 For SEO purposes, make sure that these images or videos
are properly tagged as well.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

11. 10 Ways To Enhance Your College’s
Blog Without Writing
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8. Share your blog posts everywhere
 A sharing process will help you harvest the benefits of social
media, social bookmarking and content syndication.
 Make sure you integrate this process in your content calendar
to consistently share your blog posts.
 Advertise your blog by adding the URL on all your social
media profiles, at the end of all emails, in
presentations, etc..
 Put in the extra effort to get the word out there that you have
a blog.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

12. 10 Ways To Enhance Your College’s
Blog Without Writing
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9. Create a newsletter
 If you have been blogging for a few months, use Google
Analytics to see which posts have been most popular, and
then package them in a newsletter sent to your client base.
 A college newsletter is a great way to stay present in your
prospects’ minds while promoting news, programs and events
taking place at your college.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

13. 10 Ways To Enhance Your College’s
Blog Without Writing
Slide 13
10. Install Analytics and learn from its results
 Google Analytics is FREE!
All you need is a Google account.
 Google Analytics for higher ed reports allow you to see
which pages were most visited, the time visitors spend
reading your blog, and various other important information.
 It can also enable you to know which keywords people use
to find your posts (go to Content Site > Site Search> Search Terms)
and choose a time span large enough to allow you to see the
keywords that were searched for.
 Your GA account can be configured to see searches on your
website and your blog as well.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog

14. 10 Ways To Enhance Your College’s
Blog Without Writing
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