1. 1 Million Pageviews
On a Small Budget
Will Chen – Wise Bread.com

2. Wisebread.com/fincon11
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3. 4 Cs of Blog Marketing
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4. 4 Cs of Blog Marketing
Clock Management
ü How to become 43 times more efficient with your time.
Community Building
ü Discover the next Trent or JD before they become super
stars.
Content
ü How to produce better content than the pros.
Confidence
ü Immediately double your opportunities.
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5. Clock Management
How much time should I spend on marketing?
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6. 50% of and relax…
Sit backyour time on marketing
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7. Are you f*@%ing serious?
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8. Who are you competing with?
• Content farms — Demand Media 6000+ articles a day at $15 a
post.
• Big Corp. & MSM — Spending millions to acquire and market
blogs.
• Journalists — Unemployed ones are becoming great bloggers.
• Other bloggers — barriers of entry are lower than ever before.
• Other platforms — Twitter, Facebook, Tumblr.
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9. How do you start your day?
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10. Templates = Time Machines
Let’s look at a simple weekly email
• 1 standard email = 5 minutes every week.
• In 5 years = 1,300 minutes (21 hours)
What if you developed a template?
• Writing a template = 30 minutes
• 30 minutes saving you 1,300 minutes a 43x return
• If shared with 2 other people in the company = 64.5 days saved, 130x
return
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11. Templates = Time Machines
If you don’t have a template
• Cannot take vacation.
• Cannot train new staff.
• Cannot sell company.
Action steps!
ü Develop a list of tasks (no matter now small) you do on a weekly basis.
ü Develop a template every day. Make it your top priority.
ü Keep track of your template ROI.
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12. 4 Cs of Marketing
Clock Management
ü How to become 43 times more efficient with your time.
Community Building
ü Discover the next Trent or JD before they
become super stars.
Content
ü How to produce better content than the pros.
Confidence
ü Immediately double your opportunities.
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13. “Skate to where the puck is going to be”
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14. Higher ROI targeting future stars
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15. Where the puck are they?
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16. How we find rising stars
No time to do the analysis yourself?
Subscribe to Wise1000 Newsletter for weekly list of top
30 fastest growing and falling blogs.
Go to:
Wisebread.com/wise1000subscribe
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18. 4 Cs of Blog Marketing
Community Building
ü Discover the next Trent or JD before they become moguls.
Content
ü How to produce better content than
the pros.
ü Watching trends
ü Catching brilliant ideas
Confidence
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19. On Super Bowl Sunday search for “seven
layer dip” went up 1,360%
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20. 6 inches rule
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21. 4 Cs of Blog Marketing
Clock Management
ü How to become 43 times more efficient with your time.
Community Building
ü Discover the next Trent or JD before they become super stars.
Content
ü How to compete and beat the pros.
Confidence
ü Immediately double your opportunities.
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22. Reverse pitch everyone
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23. This is the Best Slide Ever
Why you don’t have confidence
• Parents taught you to value humility.
• Sales people are grease balls.
• Fear of public speaking, contacting people, raising expectations.
How to turn on your confidence
ü You help people save money. You’re doing THEM a favor.
ü “I’m really good at…”
ü Is it going to eat you?
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24. 4 Cs of Marketing
Clock Management
ü Become 43 times more effective by using templates.
Community Building
ü Find the new super stars with science, then meet them in
person.
Content
ü Tracking trends and never lose brilliant ideas.
Confidence
ü Reverse pitch everyone you meet.
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26. Wisebread.com/fincon11
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27. Thank you for your questions!
Afford Anything Invest it Wisely Millionaire Man
The Financial
Bargain Babe Laid Trades Money Smart Life
Blogger
Credit Card Forum Lazy Man and Moolanomy
The Financial Lite
Financial Mentor Money Retire by 40
The Wisdom Journal
Free Money Leave Debt Behind Smart On Money
Finance Maximizing Money
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28. Q&A
“What's been the best way to turn first time visitors to
repeat visitors?”
— Ben, MoneySmartLife.com
“What is the best way to keep visitors on your blog
once they discover it?”
— Mike, TheFinancialBlogger.com
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29. 5 Formatting Tips From the Pros
Formatting tips we learned from About.com
1. Link to best related article in first paragraph.
2. Write short sentences that are easy to scan.
3. Use bullets, bold text, and highlighting to make your point.
4. Limit to one idea per paragraph.
5. Strong call to action at the end that identifies clear benefits. For example:
Increase pageviews by 20%
Click on wisebread.com/fincon11 and download your marketing action plan!
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30. Credits
Photos
ü Half a Pizza by Wanpark2.
ü Where the Puck is Going by Clydeorama.
ü Warm Coffee = Warm Feelings by Zavarykin Sergey.
ü Socal Meetup by Scott Huber of Adaptu.
ü Judo Flip by Jose A Dianes.
ü Cake is a Lie by Maako Tazawa.
ü Girl and the Sea by Manel Gutierrez.
ü Curtains by Jamie Hladky
ü All other photos from istock.
Special thanks to
ü Accounting services — Costa Grand.
ü Legal advice — Dewey, Cheetham & Howe.
ü Dessert Chef — Tyra Meesu.
ü Animal Control Officer — Turner Luce.
ü General Awesomeness — Ashley Jacobs
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