Increasing Revenue with Your Current Traffic: An Affiliate Marketing Workshop - Ryan Guina

Increasing Blog
Revenue Through
Optimization

Ryan Guina – CashMoneyLife.com

Raise Your Hand if…

 You want to make more money

 Your traffic has flatlined

 Your revenue has plateaued

Photo credit: Dino8.


Principles of Generating Revenue

 Trust

 Traffic

 Advertising
 The Right Ads
 In the Right Place


Why Should We Trust You?

 Show – Don’t Tell
 Who Are You?
 Media Mentions
 Social Proof


Trust – Personal Touch

SmartPassiveIncome.co
m PTMoney.com


Trust – Media Mentions

GoodFinancialCents.co
m PTMoney.com


Trust – Social Proof

SmartPassiveIncome.co
m GetRichSlowly.org


Trust in Design

 Avoid
 Too many ads, especially
above the fold
 Misleading ad placement

 Can Negatively Affect:
 User experience
 SEO http://searchengineland.com/too-many-
ads-above-the-fold-now-penalized-by-googles-
page-layout-algo-108613


No Traffic = No Revenue

Photo credit: Nicholas_T


Healthy Mix of Traffic

 Repeat Visitors

 Referral Traffic

 Search Engine Traffic

 Social Media Traffic

 Newsletters

Photo source


Know Your Audience

 Who is your audience?
 Are you writing for them?
 Are you solving their
problems?

 Examples:
 Credit card ads on debt free
site = bad
 Credit score ads on debt
free site = helpful


Targeting is Essential

 Can you identify the top 10
TRAFFIC pages on your site?

 Can you identify the top 10
REVENUE pages on your site?

 How about the top 20? 50?


Optimize Current Traffic

Know Your Money Makers Increase Traffic to these Pages


Know Your Money Makers

 Determine High Traffic Pages
 According to Google
Analytics or other Analytics
program

 Determine Which Pages Bring
the Most Revenue
 Use sub-tracking on affiliate
links
 Link AdSense to Google
Analytics


Increase Traffic to Money
Makers

 On-Site Referral Traffic
 Internal links from high
traffic pages
 Navigation Links (nav bar,
sidebar, footer)

 Optimize for SEO
 On and Off Page SEO
 Internal Links
 Guest Posts


Increase Revenue on Money
Makers

 Optimize Advertisements
 Add or remove
advertisements
 Replace low performing ads
 Optimize ad location
 Try new affiliate programs


Ways to Make Money Blogging

 Focus on what we can scale
 Pay Per Click Ads
 CPM Ads
 Affiliate Programs
 *Text Links / Sponsored
Posts

* Text links and sponsored posts have inherent risks; not recommended for all blogs


Pay Per Click Ads

 AdSense

 Rate Charts (Interest,
mortgage, insurance)

 Widgets

 Chitika

 Kontera (in content links)


AdSense Heat Map
Old Heat Map
Darker orange = higher New Heat Map:
performance Highlight Content

Old heat map New heat map

Increase Pay Per Click
Revenue

 Traffic Volume
 Consider additional placement on
high volume pages

 Placement
 Pay attention to heat map
 Dedicated landing pages (ex:
rate charts)

 Site Content
 AdSense and some other PPC
ads are contextual


CPM Advertisements

 Usually sold per 1,000 page
views
 Banner Ads
 Widgets

 Premium locations earn more
 Above the fold

 Have primary and backfill ads


Increase CPM Revenue

 Sign up for quality CPM
programs
 Niche programs are best
(higher payouts)

 Use an ad server such as
DoubleClick
 Automatically optimizes
impressions based on
payout

 Sell private banner ads for flat
rate


Affiliate Programs

 Performance Marketing
 Commissions for sales of
products and services
 Pay per lead

 Example Companies:
 Amazon Associates
 Commission Junction
 LinkShare
 CardSynergy
 Google Affiliate Network


Affiliate Marketing:
Focus on Helping Your Readers

 Be Genuine

 Focus on programs you use or
recommend

 Don’t promote something you
wouldn’t use

 Free programs that help users:
 Mint.com, Credit Karma,
Credit Sesame, Manilla


Test!

 Analyze top traffic pages for
possible affiliate placements

 Try new affiliate programs

 Compare performance across
different programs
 Increase high performing
ads
 Remove low performing ads

 Use sub-tracking


Volume Matters

 Higher volume generally means
more revenue

 High dollar, low volume items
are also good


Finding Opportunities

 Review top traffic pages for
ideas

 Review competitor’s websites

 Catch-all affiliate programs:
 Amazon Associates
 VigLink – viglink.com
 SkimLinks – skimlinks.com


Higher Payouts on Affiliate
Programs

 Build relationships
 Companies often reward
loyalty

 Ask for performance bonuses

 Ask for a higher payout

 Compare payouts at different
networks

 Move networks


Finding Balance

 You can’t promote everything

 Stick to programs you know,
trust, and use

 Balance frequency of
promotional content


Text Links and Sponsored
Posts

 Text Links  Know the Risks!
 Sidebar (home page or site  Google frowns upon selling
wide) text links
 Widgets  Can hurt page rank and/or
 In-Content (Pay Per Post) traffic
 Can appear spammy when
 Private Sales or Brokered overdone
 Text Link Ads, LinkWorth  Sponsored posts can hurt
credibility / reputation


Start Small, Then Scale

 Identify top Top 10 Traffic
Pages

 Optimize those pages for on-
site revenue

 Boost those pages by
optimizing other on-site content
for traffic and SEO

 Repeat for Top 20, then Top 50
pages


Monthly & Quarterly Reviews

 Go through Analytics and
repeat the process for top traffic
pages

 Periodically look for new
advertisers in affiliate programs


Advertising Location Audit

PPC & CPM Placement Sometimes Less is More
 Review advertising footprint  Too Many Ads Can Affect:
 User Experience
 PPC Placement
 SEO
 In content http://searchenginewatch.com/article/2124188/Goo
gle-May-Penalize-Your-Site-for-Having-Too-Many-
 End of articles Ads

 CPM Placement
 Above the fold
 Sidebars


Affiliate Program Audit

 Affiliate program review
 Review top traffic pages for
opportunities
 Place on high traffic pages
 Use new affiliate programs
 Deliver quality and quantity
 Ask for higher payouts
 Switch networks if
necessary


Questions?


Increasing Revenue with Your Current Traffic: An Affiliate Marketing Workshop - Ryan Guina

Recommandé

Recommandé

Contenu connexe

Similaire à Increasing Revenue with Your Current Traffic: An Affiliate Marketing Workshop - Ryan Guina

Similaire à Increasing Revenue with Your Current Traffic: An Affiliate Marketing Workshop - Ryan Guina (20)

Plus de Philip Taylor

Plus de Philip Taylor (20)

Dernier

Dernier (20)

Increasing Revenue with Your Current Traffic: An Affiliate Marketing Workshop - Ryan Guina