A quick and fun presentation of the digital transformation at YPG -- Yellow Pages Group of Canada.

1. Digital
Transformation
of
YPG
Paul
T.
Ryan,
CTO,
YPG
February
28,
2014

2. YPG
Who We Are
6
Expertise with national brands
Largest deals community in Canada
7.3 million
Monthly unique visitors
6.5 million
Downloads!
26%
of Canadians online
Feb. 28, 2014
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3. YPG
Feb. 28, 2014
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4. YPG
Feb. 28, 2014
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5. YPG
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6. YPG
Feb. 28, 2014
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7. YPG
Feb. 28, 2014
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8. YPG
CHANGE
Feb. 28, 2014
!8

9. YPG
DNA
Of
Change
Feb. 28, 2014
!9
The
important
nucleotides
Tech
Standards Cool
TechFreedom
to
Innovate
Corporate
Culture
UrgencyAccountabilityTeam
Culture

10. YPG
Change
Is
Hard
Feb. 28, 2014
!10
Beware
the
Iceberg
Hard Factors
Soft Factors
Processes
Company Objectives
Structures
Indicators
Power
Influence
Fear
Cultural Norms
Believe
Relationships
Wishes
Envy
Ethics
Habits
Privileges

11. YPG
Feb. 28, 2014
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to

12. YPG
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to

13. YPG
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to

14. YPG
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to

15. YPG
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to

16. YPG
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to

17. YPG
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to

18. YPG
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to

19. YPG
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to

20. YPG
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to

21. YPG
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to

22. YPG
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to

23. YPG
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to

24. YPG
Feb. 28, 2014
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25. YPG
Feb. 28, 2014
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26. YPG
1. Agile
Organization
– Development
– Product
formulation
– Measure
and
Fail
Fast
2. Key
enabler
for
Agile
Org
is
DevOps
3. Build
quality
in
–
part
of
the
process
– Automate
the
hell
out
of
it
– Use
consolidated
tools
and
approaches
–
innovate
where
it
matters
4. Search
platforms
and
capabilities
are
very
very
very
important
5. Near
real-­‐time
analytics
allow
you
to
iterate
quickly
6. A
global
architecture
can
help
☺
7. Build
a
culture
of
engineering
8. Make
it
fun
–
people,
environment,
rewards
Top
8
Feb. 28, 2014
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27. YPG
Feb. 28, 2014
!27
We’re Hiring!
!
http://jobs.jpg.com
!
100+ open positions

28. YPG
Blatant self-promotion
on the stage!
FOUL:
Feb. 28, 2014
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