Deck for my talk on token types and business models - December 2017 Do not take this deck please.

1. 20 30
Blockchain
Token Types &
Business Models
David Siegel
20 30

2. 20 30
TheTokenHandbook.com

3. 20 30
Agenda
Tokens and Offerings Today
A New Token Framework
Guidelines for Sellers
Guidelines for Buyers

4. 20 30
1 Tokens and Offerings
Coins and Token Types
System Architecture
Token Flow Models
Token Characteristics
Token Allocation
Token Type Matrix

5. 20 30
Coin Token
Is a general purpose
fundamental unit of
value in a system
Represents a unit of value
in (or access to) a system. It
has a specific purpose in
that system.

6. 20 30

7. 20 30

8. 20 3020 30

9. 20 3020 30

10. 20 30
Currency System/
Utility
Other
Asset
Coins
Tokens
Equity
Tickets
Three types of Tokens

11. 20 30

12. 20 30 Token Architecture
Tokenize the Keys
Store keys on blockchain
with only user access
Centralize the Services
High performance servers or
smart contracts
Atomize the value
Decentralized or centralized encrypted
storage

13. 20 30
Goes in a circle (currency)
Goes in a straight line
and back to the exchange
Goes from source to sink
Token Flow Models

14. 20 30
Forks
Monetary Policy
Fiscal Policy
Token Sale Structures
Token Characteristics
Role: Active/Passive
Supply: Limited/Unlimited
Source: Open/Closed
Fungibility
Transferability
Token Flow Models
Function
Payloads
Divisibility
Physical/System Policy
Rail
Unit of account
Stable coin
Liquidity
Metatoken
Market

15. 20 30
Air drop
Marketing
Founders
“Cash”sale
Presale
Main sale
Future sales
}100%
Token Allocation
Unsold tokens get burned or frozen

16. 20 30
Active Passive
Transferable
Fixed Unlimited Fixed Unlimited
Nontransferable
Memberships
Utility tokens
(API keys)
Securities
Equity
Currencies
Tickets
Appointments
Kilowatt secs
Assets
Products
Identity
Airline tickets
Entry/access
Prescriptions
Gov’t services
Airline miles
Award points
Records
Token Types

17. 20 30
2 A New Token Framework
Multi-Stage Offerings
Fundamental Tokens for Industries

18. 20 30 Three types of Tokens
Equity
(%)
Ticket
(1)
System
($)
40%50% 10%

19. 20 30
ICO
20-40%
1-year
lockup
Second
round
10-30%
1-year
later
Third
round
10-30%
As
possible
…
Equity Token Model
Liquid
markets
All rounds dilute - normal venture economics apply
Lock up tokens between rounds
All investors accredited
International tradability still an open issue

20. 20 30
Initial offering 25%
Second round 15%
Fourth round 15%
Reserve 10%
Founders 10%
Requires a clear monetary policy
Cash sale 5%
Presale 10%
Equity Token Model
Third round 15%

21. 20 30
First
batch
…
Kickstarter Model for Tickets
Continuous
Issue
Premium vs discount
Second
batch
Third
batch

22. 20 30
Initial offering 25%
Third round 15%
Reserve 10%
Founders 10%
Requires a clear monetary policy
Cash sale 5%
Presale 10%
Second round 15%
Open-Source Utility Tokens

23. 20 30 Industry rails
Energy: one KwS
Art: one work
Prescriptions: one prescription
Airlines: one seat on one flight
Shipping: one container
Supply chain: one item
P2P Storage: one MBMinute?
Cars: one person-kilometer?

24. 20 30 The Industry Token Stack
Protocol token: Blockchain
Metatokens
Service tokens: verbs
Fundamental token: noun
(nonprofit)
System/
Currency
Tickets
Equity, tickets
Tickets

25. 20 30
3 Guidelines for Sellers
Industry Best Practices
Clean Communications

26. 20 30 Principles for Projects …
Stage your offering
Go for $10m or less, ship, raise, repeat
If it’s a company, sell equity
All documents are legal documents
Don’t give information to individuals
Deep discounts -> desperation
Take responsibilities to token holders seriously
Community is more valuable than money

27. 20 30
CC
CC
CC
CC
Clean Communication Project
You must declare any conflicts of interest in
social media.
I am compensated in product (restricted)
I am compensated in cash
I am compensated in equity or options
I receive no compensation from the company
CC I am compensated in product (unrestricted)YouTube,
LinkedIn,
Facebook,
Blogs,
Steem,
Bitcoin Talk,
Reddit,
forums,
Slack,
Telegram,
Pinterest,
etc. …
Contact me if you want to work on this.

28. 20 30
4 Guidelines for Buyers
Build a smart portfolio
Don’t be a victim

29. 20 30 For Investors …
95% or more will be worthless
Do not pre-pay for world domination
No raises over $20 million ($5-10m is better)
Expect pivots
20 tokens per portfolio = 1 winner
Flat weighting - don’t play favorites

30. 20 30
ICO wallet
GDPR wallet
CryptX index
ICO platform for equity, funds,
alt investments
Whitelist exchange
20 30

31. david@2030.io
@pullnews
2030.io
pillarproject.io
decentralstation.com
thetokenhandbook.com
20 30