1. New Media/ Social Media
Workshop Olga Ivanova,
New media projects director
Vsevolod Pulya,
Executive editor, Online editions

2. New Media
We divide into three groups
Mobile,
RBTH TV infographics,
podcasts
The rest of new
media (quests,
games, augmented
Content
reality, demotivators)

3. Task 1
You have a dull political opinion, but
written by a respected journalist/columnist,
on an important topic. Work on your
designated platform to cover this topic.
What other platforms would you use to
better present the topic?

4. Task 2
There’s an ongoing sports event happening
throughout the day. It finishes at 6 pm. You
have a website, an iPad app with fixed
publishing time (4 pm), social media and a
print product with a late deadline (10 pm).
How would you cover the event throughout
the day? Your designated platform is your
major one, the rest come in support.

5. Task 3
Creative use of headlines. New
government announced that Russian is
going to be one time zone. Please,
produce headlines to cover this news.

6. Social Media
We divide into three groups
Facebook Twitter
Google+
Content

7. Task 1
Your media company’s servers (including the one
where the website is) are under cyber attack and
you need to cover an urgent ongoing event (i. e.
Vladimir Putin's newly appointed Government
bans alcohol in the country, and today is the
official announcement. Everything is completely
banned, all types, starting with beer, ending with
vodka. The new ban comes in effect in 3 weeks).
How would journalists cover it using ONLY social
media outlets? Which type of content they would
place and where? Why? What about social media
campaign?

8. Task 2
Published article on sexual minorities
spurred a fierce discussion on your
platform. Commenters started maling
offensive comments and using obscene
language. What actions would you take
using your platform? How to turn the
chaotic discussion into constructive
dialogue?

9. Task 3
You have a burning deadline and no other
sources of information except for the social
media. What would you do? How would
you verify the UGC (User generated
content)?