1. http://engagement.punchtab.com/digitalmom
For more Mommy insights, effective
incentives and how to get a bigger share
of wallet, check out the free whitepaper
from PunchTab
*SOURCES:
• Babycenter. 2012 American Media Mom Report. April 2012. (http://www.babycentersolutions.com/docs/BabyCenter_2012_Amer-
ican_Media_Mom_Report.pdf)
• Performics and ROI Research. S-Net: A Study in Social Media Usage & Behavior - “Social Media Moms.” April, 2012. (http://ww-
w.slideshare.net/performics_us/snet-so- cial-media-Moms-summary-april-2012)
• Punchtab. 2013.
Moms Engage Online & Influence
Other Moms
OF MOMS ARE MORE
LIKELY TO ENGAGE IF
THEY EARN POINTS
TOWARDS REWARDS
THE NEW CHALLENGE
50% 25% 86%26%
MOMS ARE ACTIVE ON A VARIETY OF
SOCIAL MEDIA CHANNELS
connecting w ith bran ds
MOMS
MOMS HOLD THE KEYS TO THE KINGDOM
moms control 2.4T (ÿes trillion) in spend
MOMS
THE STATE OF
view SOCIAL NETWORKS as a source of information
66%
have purchased products as a
result of promotion mention in a
BLOG
74%
LEARN about a product or service
through SOCIAL NETWORKING65%
follow up on product RECOMMENDATIONS received
on social sites to learn more56%
of moms read ONLINE REVIEWS before making a
purchase64%
A
B C
92%
of Moms will BUY
more of their favorite
products
When rewarded, Moms will BUY OTHER
products a brand offers
When rewarded, Moms will switch
from a COMPETITORS PRODUCT
WHEN
REWARDED
Moms will tell you more
about themselves
will provide more information about
themselves including purchasing behavior
will answer polls or surveys
36%
73%
WHEN
REWARDED
59%
45%
MOMS RESEARCH AND
DISCOVER PRODUCTS
THROUGH SOCIAL MEDIA
MOMS TRUST
WHAT THEY READ ONLINE…
and that’s their first stop
MOMS ARE ACTIVE
ON SOCIAL AND THAT’S A
GROWING TREND
81%
INSIGHT
CON
NECTIONSENGAGEME
NT
BUYINGPOWER
moresalesadvoca
cy
REWARDS GIVE
BRANDS…
BRANDS GAIN INSIGHT
BRANDS BUILD CONNECTIONS
BRANDS INCREASE ENGAGEMENT
BRANDS DRIVE MORE SALES
BRANDS INCREASE ADVOCACY
watching
videos
visiting a brands
Facebook page
contributing to
community
sharing
photos
series/2
84%
SCORING POINTS WITH MOM
The secret for engaging moms to
try, buy and share
of Moms go
online when
looking for
product/brand
recommendations
will
content
on Facebook
44%
40%will post a review
will pin from brand's website
26%
willTweet/Retweet
yourcontent
25%
to Pinterest
Moms will connect via
59% 50% 50%52%
WHEN
REWARDED
Moms will engage by
WHEN
REWARDED
50% 28% 24% 11%
Moms will tell
other Moms
WHEN
REWARDED