Based on the app marketing and business advice on http://bit.ly/1yxSAam - Go to the website for more strategies and tactics to grow your app business. Recently one of the members of the App Entrepreneurs Group reached out to me to find out about the usefulness of creating a landing page for apps. This person had some really valid points about why he thought that a landing page was just one more nuisance, which needed to be managed and optimized. Actually he could not have been more wrong. An app landing page is not a nuisance but an asset to nurture and improve, to give you extraordinary results. If you have created an app landing page the right way then, you can literally not have to worry about all the app store rule changes which Apple and sometimes Google keep coming up with. I would go so far as to say that a well-made landing page could be your secret weapon to market your app. We will take a look at why I think that an app landing page is a game changer for app marketing. If you consider the alternative to having a separate app landing page, which is to just have an app store listing, then you probably know that your app store listing does not provide you with much useful information. No conversion data Currently both Google developer console and iTunes connect do not share any data around the conversion rates for the people visiting your app listing. As an app entrepreneur and marketer you really need to know whether out of every 100 people who visit your app listing, you are getting just 5 downloads or 50 downloads. Without knowing this, there is no way for you improve your messaging, screenshots or even your app. The worst thing that can happen is that you end up spending a huge amount of your time and resources on optimizing a listing which already has a good conversion rate. A landing page can help you get this data. No Referral Information If you are familiar with internet marketing then you probably also know that it is extremely important for a marketer to know which of his experiments or efforts are producing results. Based on this the internet marketer can focus his efforts only on the successful strategies and scale them up. When you are marketing your app and linking directly to your app store listing, there is no way for you to get the referral information. Yes, there are tools like Mixpanel and Flurry, which help you with getting some referral information but it only works when you specifically generate links to be used for your marketing. All the organic referrals get lost. Once again a landing page can solve this problem for you by allowing you to use a simple and free tool like Google Analytics to give you referral information. ** Most Important ** No Retargeting If there was just one thing which you take away from this blog post then let it be this – to succeed with app marketing you need to become an expert with retargeting.

1. 3 Reasons Your
App Landing Page
is your Secret
Weapon for App
Marketing
Puneet Yamparala, App Entrepreneurs Association

2. Before you start,
Get the FREE GUIDE
To
Getting 5,000+
Downloads
in 2 Days
Using Ninja Tactics
http://eepurl.com/1xx-r
Puneet Yamparala, App Entrepreneurs Association

3. Recently one of the members of the App Entrepreneurs
Group reached out to me to find out about the
usefulness of creating a landing page for apps.
Puneet Yamparala, App Entrepreneurs Association

4. This person had some really valid points about why he
thought that a landing page was just one more
nuisance, which needed to be managed and optimized.
Puneet Yamparala, App Entrepreneurs Association

5. Actually he could not have been more wrong. An app
landing page is not a nuisance but an asset to nurture
and improve, to give you extraordinary results.
Puneet Yamparala, App Entrepreneurs Association

6. If you have created an app landing page the right way
then, you can literally not have to worry about all the app
store rule changes which Apple and sometimes Google
keep coming up with.
Puneet Yamparala, App Entrepreneurs Association

7. I would go so far as to say that a well-made landing
page could be your secret weapon to market your
app.
Puneet Yamparala, App Entrepreneurs Association

8. Lets take a look at why I think that an app
landing page is a game changer for
app marketing.
Puneet Yamparala, App Entrepreneurs Association

9. No Conversion Data
Puneet Yamparala, App Entrepreneurs Association

10. Currently both Google Developer Console and iTunes
Connect do not share any data around the conversion
rates for the people visiting your app listing.
Puneet Yamparala, App Entrepreneurs Association

11. As an app entrepreneur and marketer you really need to
know whether out of every 100 people who visit your app
listing, you are getting just 5 downloads or 50 downloads.
Puneet Yamparala, App Entrepreneurs Association

12. Without this data, there is no way for you improve
your messaging, screenshots or even your app. The
worst thing that can happen is that you end up …
Puneet Yamparala, App Entrepreneurs Association

13. … spending a huge amount of your time and resources on
optimizing a listing which already has a
good conversion rate.
A landing page helps you get this data.
Puneet Yamparala, App Entrepreneurs Association

14. No Referral Information
Puneet Yamparala, App Entrepreneurs Association

15. It is extremely important for a marketer to know which
of his experiments or efforts are producing results.
Based on this the internet marketer can focus …
Puneet Yamparala, App Entrepreneurs Association

16. … his efforts only on the successful strategies and scale
them up. When you are marketing your app and linking
directly to your app store listing, …
Puneet Yamparala, App Entrepreneurs Association

17. … there is no way for you to get the referral
information. Yes, there are tools like Mixpanel and
Flurry, which help you with getting …
Puneet Yamparala, App Entrepreneurs Association

18. … some referral information but it only works when you
specifically generate links to be used for your marketing.
All the organic referrals get lost.
Puneet Yamparala, App Entrepreneurs Association

19. Once again, a landing page can solve this problem for
you by allowing you to use a simple and free tool like
Google Analytics to give you referral information.
Puneet Yamparala, App Entrepreneurs Association

20. ** Most Important ** No Retargeting
Puneet Yamparala, App Entrepreneurs Association

21. If there was just one thing which you take away from
this Power Point, then let it be this – to succeed with
app marketing you need to become an expert with …
Puneet Yamparala, App Entrepreneurs Association

22. … retargeting. My personal experience has been that I
have been able to get 300% to 600% more downloads
for the same marketing budget by using retargeting.
Puneet Yamparala, App Entrepreneurs Association

23. What is Retargeting?
Puneet Yamparala, App Entrepreneurs Association

24. Retargeting refers to the marketing strategy where
instead of trying to convince completely new people to
download your app, you instead focus on people …
Puneet Yamparala, App Entrepreneurs Association

25. … who have already shown some interest in your app.
The way it works for your app is that instead of using
your app store listing in all your marketing initiatives, …
Puneet Yamparala, App Entrepreneurs Association

26. … you use your landing page. Now three things can
happen when potential users come to your app landing
page.
Puneet Yamparala, App Entrepreneurs Association

27. They either like what they see and download the app
Or
they don’t like what they see and they don’t want to
download your app
Or
most importantly they get busy with something else and
forget to download the app.
Puneet Yamparala, App Entrepreneurs Association

28. For a typical app, you can have as many as 30%-
40% of the visitors who just got busy with life and
forgot to download your app.
Puneet Yamparala, App Entrepreneurs Association

29. Retargeting helps you get downloads from these
users. Since these users anyway wanted to download
your app, …
Puneet Yamparala, App Entrepreneurs Association

30. … if you can just remind them about your app you
should get a download very easily.
Puneet Yamparala, App Entrepreneurs Association

31. How should you setup retargeting? – Do It
Yourself Retargeting
Puneet Yamparala, App Entrepreneurs Association

32. It is a common misconception that retargeting is
difficult or you need to have some specialized
knowledge to setup retargeting. I have created …
Puneet Yamparala, App Entrepreneurs Association

33. … this free mini-guide to help you setup
Retargeting for your apps and get downloads at
one-fourth your current costs per download.
http://bit.ly/1vEHzS4
Puneet Yamparala, App Entrepreneurs Association

34. If you are already on our email list, you should have
already got the guide in an email from me today.
Puneet Yamparala, App Entrepreneurs Association

35. For More App Business
Advice
App Entrepreneurs
Association
http://appentrepreneursassociation.co
m
Puneet Yamparala, App Entrepreneurs Association