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Credential 2013
Agenda
Click the title to land on the desired page!
1. About us
2. Why us
3. Our score team
Ta Nguyen Thy
Pham Ngoc Tran
P...
to Agenda3
About us
Quan Thy Advertising is teamed up by creative free-lancers, passionate to giving
your marketing & bran...
Why us
1.	 Marketing know-how
*	 Interpreting marketing research to insights
*	 Translating marketing strategies to design...
Why us
2. ‘Chic’ design style:
*	Creative in layouts to be modern
*	Sophistication in details to impose elegance
*	Harmony...
Why us
3. Speed:
*	Creative in layouts to be modern
*	Sophistication in details to impose elegance
*	Harmony to look luxur...
Our core team
to Agenda7
This position allows Thy to inspire and challenge creative team to deliver impact
solutions that ...
Our core team
Ngoc Tran would describe herself as a smart, flexible and reliable. Highly committed and
putting her heart i...
In this role, he has dedicatedly set about expediting the growth of Quan Thy Advertising
business, expanding its reach, an...
What we do
1. design
2. copy write
3. consultation
graphics
web content
brand consultation
web interface
collateral & lite...
What we do
Design
Analysis Delivery
Creative
*	 Brand positioning
*	 Brand heritage, values, characters
*	 Brand message
*...
What we do - Design
Graphics & print
We own a strong and diversified skills working with printed items. Having the
magic t...
What we do - graphics & print
Click the title to land on the desired page!
Quan Thy Advertising
Kim Travel
Du Khuc Phu Tan...
Logo
QuanThy
Advertising
Our concept for this logo is simple.
The type face reflects the freedom,
flexibility and sophisti...
Logo
Kim Travel
Kim’s Co is a travel agency offering an
extensive range of travel supported
services from visa application...
Logo Du Khuc Phu Tang
The logo is inspired by the very Japanese elements. The red circle embodies the Sun - a typical symb...
Portfolio - graphics & print
Click the title to land on the desired page!
Quan Thy Advertising
Du khuc Phu Tang
Goc Viet
K...
Quan Thy Advertising
The idea is “personalization” where we used sketched throughout all items.
Item: letterhead, envelop,...
Du Khuc Phu tang
Du Khúc Phù Tang prides itself to be the first of its kind to offer unique services tailored to the
conce...
Goc Viet
Goc Viet provides a wide range of products and services including tour operation and management, import
of chemic...
Kim Travel
Kim’s Co is a travel agency offering an extensive range of travel supported services from visa application,
air...
T’Lat Coffee
Away from the hustle and bustle of Saigon, T’lat boasts a place to get away! The decoration style brings
you ...
Portfolio - graphics & print
Click the title to land on the desired page!
Ut Bach Thuy
Q Cafe
Packaging & Labels
We know h...
Ut Bach Thuy
Ut Bach Thuy is a manufacturer of organic packaged dried food. The designs reflect the organic and natural fe...
Q Cafe
Q Cafe is among top 3 local manufactures of processed and green bean coffee with extensive distribution in German,
...
Portfolio - graphics & print
Click the title to land on the desired page!
Abbott
T3H - Seminar
Mercedes Benz - Vietnam Sta...
Abbott
The backdrop aims
to promote the
online photo contest
organized by Abbott,
showcases the most
impressive pictures
a...
T3H
Seminar
Event to introduce
a new course: “How
designers can work
more professional”
Item: flyer, standee,
poster
to Ag...
Egg Mud
Bath
Egg Mud Bath
provides guests with
exclusive mud bathing
in an egg designed
bath tub. The design
is inspired b...
Mercedes
Benz
“Color of Life” is VSA’s
frequent customer
events for family with the
objective to tease them
to visit the s...
Portfolio - graphics & print
Click the title to land on the desired page!
John Robert Powers
Out Door
We know how to maxim...
John Robert Power
In these banner, the beautiful lifestyle photos placed in the middle create a first attention touch poin...
Portfolio - graphics & print
Click the title to land on the desired page!
Mercedes Benz
Heritage Line
Print Ad
We explore ...
Mercedes Benz
The print ad appear on a trade directory, therefore the dealer’s location image and corporate messaging is
u...
Heritage Line
Campaign objective is to promote awareness of Heritage Line, a singular collector of unique ships provides
l...
Portfolio - graphics & print
Click the title to land on the desired page!
Spirit Spa
Design Working Class
Q Cafe
Collatera...
Spirit Spa
Inspired by the image of an “Olive”, a resembling shape is used to design the brochure for this holistic spa.
I...
Design Working Class
Sales collateral for a design class
Item: flyer
to Agenda38
Q Cafe
This french fold brochure introduces briefly about Nhan Minh, its capabilities and showcase product
categories and ...
Portfolio
Click the title to land on the desired page!
Web interface
Banner Web
E-mail marketing
Interactive
We understand...
Portfolio - interactive
Click the title to land on the desired page!
John Robert Powers
Ivy Seafood Restaurant
Ivy Spa
Qua...
John Robert Powers
The theme images follow the concept of active working ants, both individual and in group, combining wit...
Ivy Seafood Restaurant
This restaurant offers refined sea food. The interface uses the color of red to enhance taste and f...
Ivy Spa
This spa offers natural and holistic spa treatments. The violet color creates a feeling of deep relaxation and
ret...
Quan Thy Advertising
The website showcases a nice portfolios and expertise of the agency.
to Agenda45
Portfolio - interactive
Banner Web
We know how to utilize emotion to create wow impression and
encourage click-through.
to...
Portfolio - interactive
Email Marketing
We know how to maximize the given preview pane to show the
message and great image...
Portfolio
Click the title to land on the desired page!
Design Working Class
T3H Seminar
Heritage Line
Film editing
We also...
Design
Working Class
Teaser for advertising the
class
http://www.youtube.com/watch?v=wD5mNgQ3HbY
to Agenda49
T3H Seminar
Short film showcases portfolios
of students
http://youtu.be/aRqoNwMEfzI
to Agenda50
Heritage Line
Short film about cruises of
Heritage Line
http://www.youtube.com/watch?v=zUPSUlPnoGQ
to Agenda51
Portfolio
Click the title to land on the desired page!
Photo touch-up
Font Localization
Others
to Agenda52
53
54
*Please c...
Portfolio - others
Photo touch-up
Strong photoshop skill combined with good perception of color and
lightning helps the to...
Portfolio - others
Click the title to land on the desired page!
Font Localization
We can create Vietnamese written fonts f...
UTM Helvetica Neue LT Std.
a	b	c	d	d	e	f	 g	h	i	 j	 k	m	n	o	p	
q	r	 s	t	 u	v	w	z
A	B	C	D	D	E	F	G	H	I	 J	 K	M	N	O	P	
Q	 R	 ...
UTM Zapfino ExtraLT Pro
a	b	c	d	d	e	f	g	h	i	j	k	m	n	o	p	q	
r	 s	 t	 u	v	 w	z
A	B	C	D	D	E	F	 G	H	I	 J	 K	M	N	O	P	
Q	 R	 S	 ...
to Agenda57
UTM Betina SriptC
a	 b	 c	 d	 d	 e	 f	 g	 h	 i	 j	 k	 m	 n	 o	 p	 q	
r	 s	 t	 u	 v	 w	 z
A	 B	 C	 D	D	E	 F	 G	...
Analysis Creative
*	 Target audience
*	 Means of communications
*	 Communications guideline
*	 Short and simple
*	 Moving ...
to Agenda59
What we do - copy writing
Web content
Our team members have written and copy edited web content for
organizati...
to Agenda60
What we do - copy writing
Collateral & litterature
Our team members have written and edited many collaterals a...
to Agenda61
What we do
Brand Counsultancy, Pr & Marketing Planning
Customer
Brand
Analysis
*	Needs
*	Insights
*	Motivation...
if interest
contact@quanthyad.com
+84 (0)912 796 918
http://quanthyad.com
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Quan Thy Advertising - Credentials

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Quan Thy Advertising - Credentials

  1. 1. Credential 2013
  2. 2. Agenda Click the title to land on the desired page! 1. About us 2. Why us 3. Our score team Ta Nguyen Thy Pham Ngoc Tran Pham Vu Hoang Quan 4. What we do: Designing: Graphics & print: * Logo * Identity * Packaging & label * Event & Exhibition * Outdoor * Print ad * Collateral & literature Interactive: * Web interface * Banner web * Email marketing Film Others: * Photo touch-up * Font Localization Copy write Web content Collateral & Literature Consultation Brand consultation PR & Marketing planning 5. Contact us 3 4 7 8 9 10 11 12 13 17 23 26 31 33 36 40 41 46 47 48 52 53 54 58 59 60 61 61 61 62
  3. 3. to Agenda3 About us Quan Thy Advertising is teamed up by creative free-lancers, passionate to giving your marketing & branding communications IMPACT, with a “less is more”, yet effective approach. There’s always a story behind every sucessful brand, and we also have our own story! At its simplest, we are dedicated individuals pooled together with the single goal to shape and tell a unique, compelling story of our client to parts of the world. Day in and day out, we fuel our creativity & innovation to keep our client’s brand alive through the language of design & art. our philosophy our values And our story continues when client recoginzes what we have been delivering: * Excellence in design * Ability to trouble shoot and seek solutions * Reliable and long-term partnership
  4. 4. Why us 1. Marketing know-how * Interpreting marketing research to insights * Translating marketing strategies to design strategies * Knowledge of local culture and regional preferences * Knowledge of applicable Fengshui to Agenda4
  5. 5. Why us 2. ‘Chic’ design style: * Creative in layouts to be modern * Sophistication in details to impose elegance * Harmony to look luxurious & attractive * Simplicity to create first hand impression to Agenda5
  6. 6. Why us 3. Speed: * Creative in layouts to be modern * Sophistication in details to impose elegance * Harmony to look luxurious & attractive * Simplicity to create first hand impression to Agenda6
  7. 7. Our core team to Agenda7 This position allows Thy to inspire and challenge creative team to deliver impact solutions that capture the core of a brand. Thy’s spectrum of projects has been diversified, ranging from brand identity to communications collateral and literatures, with brands including: Fusion Maia Đà Nẵng, Fusion Alya La Gi, Fusion Alya Hội An, Fusion Alya Đà Lạt, Fusion Alya Phú Quốc, Laguna Lăng Cô integrated projects (Banyan Tree Group), Eden City, Ut Bach Thuy Dried Food, Abbott, Q Cafe, T3H Centre (University of Natural Sciences). She has a BA of Japanese Language and Culture, Associate of Tourism and Certificate of Multimedia Design. Thy is also an in-born entrepreneur proven by her award in the “Sinh Vien Khoi Nghiep” contest organized by VCCI in 2008. Ta Nguyen Thy | head of creative & art
  8. 8. Our core team Ngoc Tran would describe herself as a smart, flexible and reliable. Highly committed and putting her heart into every work, Tran ensures her partners and her clients are satisfied. She has 8 years knowledge and experience in marketing field especially in client servicing, digital project management as well as interactive media. Industry segment experience includes FMCG, Tourism, Financial Services, Entertainment. Some big names she has worked for can be recalled as Group M (Mindshare), Red, Hoan My Travel, Nova iTech. Last but not least, Ngoc Tran very much look forward to live and work as a responsible and trustworthy lady. Pham Ngoc Tran | account manager to Agenda8
  9. 9. In this role, he has dedicatedly set about expediting the growth of Quan Thy Advertising business, expanding its reach, and reigniting its creativity for clients. Quan has 7+ experience in marketing and communications. Quan’s spectrum of expertise ranges from public relation, marketing, branding to online marketing with brands including Fusion Maia Da Nang, Fusion Resorts, Heritage Line, PassedOn, NVM Group... He has a BA of English Language and Literature and International Diplomas of Business Administration (certified by Cambridge University). Quan has also contributed many articles of marketing for Marketingchienluoc.com - a renown website for marketers in Vietnam. Pham Vu Hoang Quan | biz development manager Our core team to Agenda9
  10. 10. What we do 1. design 2. copy write 3. consultation graphics web content brand consultation web interface collateral & literature pr & event planning film editing to Agenda10
  11. 11. What we do Design Analysis Delivery Creative * Brand positioning * Brand heritage, values, characters * Brand message * Insights * Uniqueness * High legibility & flexibility * Proper color and tone * Balance * Key iconic visuals * Color strategy to Agenda11
  12. 12. What we do - Design Graphics & print We own a strong and diversified skills working with printed items. Having the magic to blend color harmoniously, supported by our creativeness in arranging elements within the given layout and knowledge of print materials, all help to create deliverable look well after production. Click the title to land on the desired page! to Agenda12 13 17 23 26 31 33 36 * Logo * Identity * Packaging & label * Event & Exhibition * Outdoor * Print ad * Collateral & literature
  13. 13. What we do - graphics & print Click the title to land on the desired page! Quan Thy Advertising Kim Travel Du Khuc Phu Tang Logo Fuelling branding and marketing background into creation of logo is our strength. This ability helps the logos have their own essences and survive a long term brand strategy. All the logos have the same quality in terms of simplicity, balance and easiness to recall. to Agenda13 14 15 16
  14. 14. Logo QuanThy Advertising Our concept for this logo is simple. The type face reflects the freedom, flexibility and sophistication. While ‘Quan’ & ‘Thy’ is written connected emphasizing that we are strong team players. The red color embodies our passion. As a result, the type face of Quan Thy in general also defines our characters which are simplicity, flexibility and freedom. The grey tag line Advertising beneath Quan Thy is our focus for the time being. In the long run, when Quan Thy is to expand to other business lines, it will be added to this tagline. to Agenda14
  15. 15. Logo Kim Travel Kim’s Co is a travel agency offering an extensive range of travel supported services from visa application, air ticket, car and bus rental to selling tours. The logo is expected to reflect all the services provided. We reach the solution to use 3 icons responding to 3 core services stated in the tag line under the logo type. to Agenda15
  16. 16. Logo Du Khuc Phu Tang The logo is inspired by the very Japanese elements. The red circle embodies the Sun - a typical symbol of the country of the rising sun. While the flute, underlining the romance and sophistication, is very symbolic in Japan’s traditional music. The brandname “Du Khuc Phu Tang” is written in Calligraphy to reflect a beauty in Japan’s culture. to Agenda16
  17. 17. Portfolio - graphics & print Click the title to land on the desired page! Quan Thy Advertising Du khuc Phu Tang Goc Viet Kim Travel T’Lat Identity Identity can be compared as the “visual” essences of the brand. We alway dig inside a brand to obtain an in-depth knowledge and articulate through the language of design. to Agenda17 18 19 20 21 22
  18. 18. Quan Thy Advertising The idea is “personalization” where we used sketched throughout all items. Item: letterhead, envelop, CD label and cover, business card, employee name tag to Agenda18
  19. 19. Du Khuc Phu tang Du Khúc Phù Tang prides itself to be the first of its kind to offer unique services tailored to the concept of traditional Japanese culture, leveraging renowned characters of Japan: harmonious with nature, meticulous in every detail, sophisticated in behavior and respected with customers. The identity and communications are developed to enforce a strong positioning and closely reflect the characters of being meticulous, sophisticated, romantic, dedicated, gentle, traditional. to Agenda19
  20. 20. Goc Viet Goc Viet provides a wide range of products and services including tour operation and management, import of chemicals and pest control solutions. We help standardize its current logo with a professional brand guideline and adapt the logo on letterhead, name card, envelop and red invoice. Item: letterhead, name card, envelop, red invoice, brand guideline to Agenda20
  21. 21. Kim Travel Kim’s Co is a travel agency offering an extensive range of travel supported services from visa application, air ticket, car and bus rental to selling tours. Item: company name board to Agenda21
  22. 22. T’Lat Coffee Away from the hustle and bustle of Saigon, T’lat boasts a place to get away! The decoration style brings you to a serene corner in a typical Europe town. Inspired by this idea, we design the menu using a vintage paper background, highlighted with a western ornament and font style. All contributes to create a serene atmosphere, yet retains the elegance and luxury of the European. Item: menu to Agenda22
  23. 23. Portfolio - graphics & print Click the title to land on the desired page! Ut Bach Thuy Q Cafe Packaging & Labels We know how to work out the essences out of a product and visualize it in our design language. to Agenda23 24 25
  24. 24. Ut Bach Thuy Ut Bach Thuy is a manufacturer of organic packaged dried food. The designs reflect the organic and natural features of the products by wise selection of images and color schemes. Item: label to Agenda24
  25. 25. Q Cafe Q Cafe is among top 3 local manufactures of processed and green bean coffee with extensive distribution in German, Turkey, Australia, Canada, US, Philippine and Vietnam. The packaging is a combination of full pack and glued labels containing the product variance names. The concept is created to make the look and feel of “all about coffee”! Item: package & label to Agenda25
  26. 26. Portfolio - graphics & print Click the title to land on the desired page! Abbott T3H - Seminar Mercedes Benz - Vietnam Star Automobile Egg Mud Bath Event & Exhibition We explore every purpose and target participants to work out the best design ideas to communicate the correct message. to Agenda26 27 28 29 30
  27. 27. Abbott The backdrop aims to promote the online photo contest organized by Abbott, showcases the most impressive pictures about women.. Item: backdrop to Agenda27
  28. 28. T3H Seminar Event to introduce a new course: “How designers can work more professional” Item: flyer, standee, poster to Agenda28
  29. 29. Egg Mud Bath Egg Mud Bath provides guests with exclusive mud bathing in an egg designed bath tub. The design is inspired by 2 dominant elements within the resort: egg and banana trees growing at every corner of the place. Expertise: Design Item: invitation kit | shopping bag to Agenda29
  30. 30. Mercedes Benz “Color of Life” is VSA’s frequent customer events for family with the objective to tease them to visit the showroom. Inspired by the brand association of luxury and elegance, we offer 2 concept: 1) The visual of a type print on a dark background; 2) The colorful floral texture on a white background Expertise: design Item: invitation
  31. 31. Portfolio - graphics & print Click the title to land on the desired page! John Robert Powers Out Door We know how to maximize the visual to create the most impact in a given ambient or space. to Agenda31 32
  32. 32. John Robert Power In these banner, the beautiful lifestyle photos placed in the middle create a first attention touch point, while the typography on the right size is used to communicate a call-to-action message. We try to eliminate interrupted things to make it look simple and clear to the passer-by. Item: banner to Agenda32
  33. 33. Portfolio - graphics & print Click the title to land on the desired page! Mercedes Benz Heritage Line Print Ad We explore the objectives behind every campaign and adds-on our sensible insights into every print ad. to Agenda33 34 35
  34. 34. Mercedes Benz The print ad appear on a trade directory, therefore the dealer’s location image and corporate messaging is utilized. to Agenda34
  35. 35. Heritage Line Campaign objective is to promote awareness of Heritage Line, a singular collector of unique ships provides luxury cruising in Vietnam and Cambodia on the Mekong and in the Halong Bay blending intimacy, soft adventure and outstanding excursions to a unique experience. The vintage print ads reflect the Indochina- Colonial luxury lifestyle intended at their target customers. to Agenda35
  36. 36. Portfolio - graphics & print Click the title to land on the desired page! Spirit Spa Design Working Class Q Cafe Collateral & Literatures We alway have ideas and solutions to communicate the messages and stories under various formats of communication collateral. to Agenda36 37 38 39
  37. 37. Spirit Spa Inspired by the image of an “Olive”, a resembling shape is used to design the brochure for this holistic spa. Item: brochure to Agenda37
  38. 38. Design Working Class Sales collateral for a design class Item: flyer to Agenda38
  39. 39. Q Cafe This french fold brochure introduces briefly about Nhan Minh, its capabilities and showcase product categories and names. Item: brochure to Agenda39
  40. 40. Portfolio Click the title to land on the desired page! Web interface Banner Web E-mail marketing Interactive We understand the cons of short time concentration of internet users and are aware that motion can create impression and interest of users to do a desired action - a click through. to Agenda40 41 46 47
  41. 41. Portfolio - interactive Click the title to land on the desired page! John Robert Powers Ivy Seafood Restaurant Ivy Spa Quan Thy Advertising Web interface Nice design is not enough! we know and prioritize web usability in our design to easily navigate users to land on desired pages. to Agenda41 42 43 44 45
  42. 42. John Robert Powers The theme images follow the concept of active working ants, both individual and in group, combining with wise ad copy underline motivational and inspirational messages for personal growth and development. The wise combination of dark and red color creates a clean look and feel of the website, thus the red is used as call to action button or attention grabbing tool. to Agenda42
  43. 43. Ivy Seafood Restaurant This restaurant offers refined sea food. The interface uses the color of red to enhance taste and fuel an “appetite”. to Agenda43
  44. 44. Ivy Spa This spa offers natural and holistic spa treatments. The violet color creates a feeling of deep relaxation and retreat. to Agenda44
  45. 45. Quan Thy Advertising The website showcases a nice portfolios and expertise of the agency. to Agenda45
  46. 46. Portfolio - interactive Banner Web We know how to utilize emotion to create wow impression and encourage click-through. to Agenda46
  47. 47. Portfolio - interactive Email Marketing We know how to maximize the given preview pane to show the message and great images. to Agenda47
  48. 48. Portfolio Click the title to land on the desired page! Design Working Class T3H Seminar Heritage Line Film editing We also owns expertise to edit and make short video clips such as introduction film to Agenda48 49 50 51
  49. 49. Design Working Class Teaser for advertising the class http://www.youtube.com/watch?v=wD5mNgQ3HbY to Agenda49
  50. 50. T3H Seminar Short film showcases portfolios of students http://youtu.be/aRqoNwMEfzI to Agenda50
  51. 51. Heritage Line Short film about cruises of Heritage Line http://www.youtube.com/watch?v=zUPSUlPnoGQ to Agenda51
  52. 52. Portfolio Click the title to land on the desired page! Photo touch-up Font Localization Others to Agenda52 53 54 *Please contact us to get more details of our copy writing projects up to date.
  53. 53. Portfolio - others Photo touch-up Strong photoshop skill combined with good perception of color and lightning helps the touch-up look real! to Agenda53
  54. 54. Portfolio - others Click the title to land on the desired page! Font Localization We can create Vietnamese written fonts from regular fonts. UTM Helvetica Neue LT Std In Progress: UTM Zapfino Extra LT Pro UTM Betina ScriptC to Agenda54 55 56 57
  55. 55. UTM Helvetica Neue LT Std. a b c d d e f g h i j k m n o p q r s t u v w z A B C D D E F G H I J K M N O P Q R S T U V W Z 1 2 3 4 5 6 7 8 9 0 Text Sample: Ta Nguyen Thy - Tạ Nguyên Thy, Sinh năm 1985 tại Thành phố Hồ Chí Minh to Agenda55
  56. 56. UTM Zapfino ExtraLT Pro a b c d d e f g h i j k m n o p q r s t u v w z A B C D D E F G H I J K M N O P Q R S T U V W Z 1 2 3 4 5 6 7 8 9 0 to Agenda56
  57. 57. to Agenda57 UTM Betina SriptC a b c d d e f g h i j k m n o p q r s t u v w z A B C D D E F G H I J K M N O P Q R S T U V W Z 1 2 3 4 5 6 7 8 9 0
  58. 58. Analysis Creative * Target audience * Means of communications * Communications guideline * Short and simple * Moving hearts* Proper tone * ‘Visual’ texts * Interesting story Delivery What we do Copy writing to Agenda58
  59. 59. to Agenda59 What we do - copy writing Web content Our team members have written and copy edited web content for organizations in the sector of professional service & real estate. Some names to recall include NVM Group, VIPsearch, an undisclosed real estate website. For further enquiry, please contact us. *Please contact us to get more details of our copy writing projects up to date.
  60. 60. to Agenda60 What we do - copy writing Collateral & litterature Our team members have written and edited many collaterals and literatures, both marketing and communication, from corporate profile, brand story, newsletter, brochures, advertorials to press release for organizations in the sectors of hospitality, real estate, professional services. Some names to recall are Serenity Holding, Fusion Resorts, Fusion Maia Da Nang, PassedOn, NVM Group, VIPsearch... For further enquiry, please contact us. *Please contact us to get more details of our copy writing projects up to date.
  61. 61. to Agenda61 What we do Brand Counsultancy, Pr & Marketing Planning Customer Brand Analysis * Needs * Insights * Motivations * Trend Analysis * Image & identity * Strengths and weakness * Positioning Analysis * Existing brand image & identity * Brand heritage, values, Strategic * Positioning * Propositions * Innovation Execution * Naming & slogan * Key identity visuals
  62. 62. if interest contact@quanthyad.com +84 (0)912 796 918 http://quanthyad.com

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