Presentation about Social Entrepreneurship Learning towards Sustainability

1. What if…
… transforming existing organizations
was not enough to face
the sustainability challenges?

2. Who will create the
new organizations
that will be needed
in a sustainable society?

3. How should
the learning process of
that new generation
of entrepreneurs
be supported?

4. Leading a learning journey of
entrepreneurs for sustainability
Chieko Azuma Elvio Coletinha Pablo Villoch

5. Outline
1. Introduction
6. Results
2. Conceptual Framework
7. Discussion
3. Scope of Study
8. Next steps
4. Research Questions
9. Feedback
5. Methods
Introduction Conceptual Scope of Research Methods Results Discussion Next Steps feedback
Framework Study Questions

6. Introduction
Entrepreneurship for Sustainability
Leadership that facilitates societal transformation
for sustainability.
- Adopted from Alvord et al. 2004 -
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7. Conceptual Framework
The FSSD Generic FSSD
Individuals within a society Future entrepreneur for sustainability within an
within the ecosystem within… SYSTEM ecosystem of social entrepreneur education within a
society within the ecosystem
Sustainability: 4 sps People with inner desire and will to become
SUCCESS entrepreneur for sustainability
ABCD methodology Effective educational guidelines
STRATEGIC of entrepreneurship for
(Backcasting) guidelines sustainability
ACTION
Educational TOOLS
Guidelines/Thesis
Introduction Conceptual Scope of Research Methods Results Discussion Next Steps feedback
Framework Study Questions

8. Conceptual Framework
The FSSD Generic FSSD
Individuals within a society Future entrepreneur for
within the ecosystem within… SYSTEM sustainability within a society
within the ecosystem
Sustainability: 4 sps People with inner desire and will becoming
SUCCESS entrepreneur for sustainability
Ecosphere
ABCD methodology Effective educational guidelines
STRATEGIC of entrepreneurship for
(Backcasting) guidelines sustainability
Society
ACTION
Future
entrepreneurs
Educational for
TOOLS sustainability
Guidelines/Thesis
Introduction Conceptual Scope of Research Methods Results Discussion Next Steps feedback
Framework Study Questions

9. Conceptual Framework
The FSSD Generic FSSD
Individuals within a society Future entrepreneur for
within the ecosystem within… SYSTEM sustainability (everyone) within
a society within the ecosystem
Sustainability: 4 sps People with inner desire and will to become
SUCCESS entrepreneur for sustainability
ABCD methodology Effective educational guidelines
STRATEGIC of entrepreneurship for
(Backcasting) guidelines sustainability
ACTION
Educational TOOLS
Guidelines/Thesis
Introduction Conceptual Scope of Research Methods Results Discussion Next Steps feedback
Framework Study Questions

10. Conceptual Framework
Mental Barriers to Success
World Centric
“All of Us”
•Understanding of the world (system, self, interrelations)
Ethnocentric
“Us”
•Understanding of the world (system, self, interrelations)
•Vision/communication with your highest future potential
•Voice of judgment
Egocentric
•Voice of fear
“Me”
•Voice of cynicism
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11. Conceptural Framework
Our vision of Success
A new generation of conscious entrepreneurs
starting a life long journey
towards sustainability
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12. Conceptual Framework
The FSSD Generic FSSD
Individuals within a society Future entrepreneur for
within the ecosystem within… SYSTEM sustainability (everyone) within
a society within the ecosystem
Sustainability: 4 sps People with inner desire and will
SUCCESS becoming entrepreneur for sustainability
ABCD methodology Effective educational guidelines
STRATEGIC of entrepreneurship for
(Backcasting) guidelines sustainability
ACTION
Educational TOOLS
Guidelines/Thesis
Introduction Conceptual Scope of Research Methods Results Discussion Next Steps feedback
Framework Study Questions

13. Conceptual Framework
Current Reality
Efforts and initiatives relevant to help
people with inner desire and will to be
World Centric
entrepreneurs for sustainability
“All of Us”
Ethnocentric
“Us”
Egocentric
“Me”
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14. Conceptual Framework
Current Reality
Efforts and initiatives relevant to help
people with inner desire and will to be
entrepreneurs for sustainability Greatest Gap:
•Research and/or educational
support that focus on facing
and mastering mental barriers
to become entrepreneurs for
sustainability.
Ethnocentric Academic research:
• Lack of systemic understanding of
“Us” sustainability
•Mostly focused on distinct
Learning/Education:
personality traits
•A lot of MBAs on non-
profit sector and social •Mostly focused on business models
entrepreneurship yet
focused heavily on
application of business Supporting bodies:
skills to social •Financial aid
entrepreneurship •Human capitals and other
resources
•Mostly focused on business
models
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15. Scope of Study
To contribute to enriching the emerging Purpose
field of entrepreneurship education for
sustainability by providing pedagogical
guidelines.
Tool
To help everyone who has a will
to embark on a life long journey
of entrepreneurship for
sustainability
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16. 2 Outcomes 2 Target Audiences
A thesis report
on pedagogical
guidelines to
develop
entrepreneurs for Educational
sustainability institutions
A Visual Tool
Self-development
Learning
Tool Individual potential
entrepreneurs
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17. Scope of Study
Entrepreneurship
thesis
Strategic
Leadership
Sustainable
learning
Development
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18. Research Questions
Question 1:
•What are the common principles and assumptions
underpinning leading-edge pedagogical approaches to
unleash entrepreneurship for sustainability?
Question 2:
•What would an attractive guiding tool look like to
facilitate entrepreneurship learning for sustainability?
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19. Methodological Framework
System
Success
Strategic
Actions
Tools
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20. Research Methods
Phase I Phase II Phase III Phase IV
Co-initiating Co-sensing Co-presencing Prototyping
Fieldwork
Semi-structured
Q1: What are the
Literature interviews with
common principles and
assumptions underpinning Review & SEs, Experts &
leading-edge pedagogical Online Practitioners
approaches to unleash Resources
entrepreneurship for Review Participatory
sustainability? Observation in
institutions
Analysis , Interpretation
Prototyping,
Q2: What would an
attractive guiding tool to Testing
facilitate entrepreneurship
and
learning for sustainability
look like? Adjustments
Permanent Transversal Phase: Co-evolving: wiki and blog updates,
Communication with
meetings with advisors, conversations with experts
Stakeholders
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21. Research Methods
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22. Research Methods
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23. Research Methods
Participatory
observation
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24. Research Methods
Participatory
observation
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25. Research Methods
interviews
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26. Interviewee Role, Institution
Zulma Patarroyo KaosPilot , Colombia
Paul Natorp Former Head of Studies, Kaos Pilots, Denmark
Pete Sims Team Leader, Kaos Pilots
Paul Haaversen Student, Kaos Pilot , Costa Rica
Lauren Gross Student, Kaos Pilot, USA
Wouter Kerstin Research & Innovation Director, ENVIU, Netherlands
Jose Mari Luzarraga Lecturer & Coach, Mondragon Team Academy
Sari Veripää Coach, Mondragon Team Academy, Finland
Liher Pillado Coach, Mondragon Team Academy
Maitane Aramburu Student, Mondragon Team Academy
Jose María Larrañaga Senior Lecturer at Mondragon University
MikelGantxegi Director MUNDUKIDE
Javier Pradini EMAUS FUNDACION SOCIAL
Isabel Fernandez Coach, Innovandis
Paul San Sebastian Coach, Innovandis
Juan Garibi Director FIARE
Pablo Angulo Fourth Sector Transformation Strategy , INNOBASQUE
Paul Ortega Internationalization Director, INNOBASQUE
Carolina Pereira ARTEMISIA , Brasil
Christine Hogan Expert in Empowerment & Facilitation, Australia
Reinoud Meijer Executive Coordinator, YIP, Netherlands
Claudia Raffo Ontological coach, Phd in Transformational Learning , Chile

27. http://sites.google.com/site/yourlearningpath/

28. Key Findings
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29. Results
KaosPilots Mondragon Team YIP Innovandis Global College Artemisia
Academy
Integrate Head, Peter Senge’s Fifth Waldorf pedagogy, Learning as self Democracy into Practical training for
Heart and Hand Discipline based on Rudolf transformation practice people who need to
Steiner’s process. Collaborate Develop skills to
Playful, Real world, Knowledge creation Anthroposophy and share success . Let students partake in undertake work in social
Streetwise, Risk democratic procedures business.
taking, Balance, Learning by Doing. Action-oriented Practice and concerning all
Compassion Team-preneur Team experiment educational matters. Selects and supports
Direct contact with Innovate and make
Win the student, Learning Team the needs and social business, in early
mistakes Multidisciplinary
Win the customer, Company aspirations of local stages of development
Ask yourself what approach and high potential for
Win the planet communities. you expect and how
Rocket Model social and economic
can you contribute Work in groups and
Body & Mind, Overview of current impact, offering all the
Personal Mastery cooperation in necessary technical and
Theory & Practice, global challenges Encourage to pursue
Experience Economy integrated projects strategic support to
Local & Global dreams
Encourage an active ensure their
Dialogue Sessions, Enjoy, because it’s consolidation and
Chaordic, Social role in the big
Learning contract, the only way to accelerate their growth.
innvoation picture.
Learning Diary, learn .
Business, Process Learning journeys Theory U Case studies
and Project Design
Build community and
Creative leadership network around your
brand and customers
Connect dreams
with world needs
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30. Discussion
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31. Discussion
Common principles in conscious entrepreneurship education
• Create a safe and supportive environment to experiment and encourage risk-
taking
• Conscious learning and self-awareness of the learning process.
• Respect local roots & autonomy
• Learning as an Empowerment process since the first day.
• Let the learners be responsible of their own learning process.
• Connect individual dreams with a higher purpose.
• Build sense of community and identity around the learning process that embraces
diversity.
• Integrate Head, Heart and Hand. •Learner Centred
• Learning must be fun •Appreciative feedback.
• Creative action orientation
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32. Next Steps
• Prototype the Learning tool
• Test it through a Multicultural focus group
• Receive Expert feedback
• Last adjustments and refinement
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33. Feedback
Questions? Thank you
Muito Obrigado
Muchas gracias
ありがとうございます
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