1. Iron Den est. 2010 … make yourself at home. Muhlenberg’s Movie Lounge Lauren Karas Kelly McLaughlin Phil Weisgold
2. We took a quick survey… asked 50 random Muhlenberg students what they thought of the social life on campus. Were they happy with the current social scene? 20 said yes 18 were neutral 12 said no
Lauren We have the traditonal snacks with an upscale twist Josh early candies- sophisticated Helping put money back into allentowns business Lounge social area: another unique twist separates us from other movie theaters. Other theaters are in an out. At iron den we want to encourage people talking about movies and hanging out. combination place- gives people a place to talk. http://www.youtube.com/watch?v=WKtrLiQTSM8
Phil
Lauren focusing on warm neutrals, like khakis and beiges, and be accented with rustic and metal tones, like chocolate brown and copper. Kitchen act as refreshments: act like your walking into someones house, you see a kitchen den and then a movie theater
Kelly (show commercial)
Phil
Attention goes immed. To popcorn and soda
Lauren Car companies are doing it now: toyota is giving new models out to trend setters who have a lot of connections. Giving them a car is less expensive then trying to reach people
