Presentation for the conference 'Etes-vous prêts à accueillir le Big Data?" at IESEG School of Management, Paris, Oct 2nd 2015. In this presentation, we covered ING Belgium's current developments and usage of Predictive Analytics. About ten years ago, ING Belgium started its first activities in Predictive Analytics for Marketing at ING Belgium. Since then, the bank has succeeded in transforming the first sporadic successes to a successful business activity in production. As a result, predictive models are the main engine of automated campaigns towards a large variety of target audiences and channels. In this presentation, we discuss the evolution from initial developments over industrialisation. We conclude by emphasizing how modern technologies and the Big Data hype has changed this domain for the bank.