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Quaternion Intl Company Profile 2011
- 1. Company Profile and Capabilities
Quaternion International Ltd.
(RC 658669)
13, Ilesanmi Street, Off Adegoke Street
By Alhaji Masha Road, Surulere
Lagos
Nigeria
+234 (1) 792 4145 & +234 803 405 6288
info@quaternion.com.ng
www.QUATERNION.com.ng
© Private & Confidential 1 QUATERNION INTERNATIONAL LTD.
- 2. ABOUT US
Quaternion International Ltd. is a full service, wholly indigenous Nigerian multi-
sector organization, committed to delivering quality services to clients business the
world over. This is in addition to aiding entrepreneurial development for continued
economic growth and sustainable living thereby ensuring complete customer
satisfaction in all facets of human endeavour.
Quaternion International started out as a venture company in 2002 and was
eventually incorporated as a limited liability company in 2006.
PROFILE
The name Quaternion was originally coined out of a mathematical equation invented
by Sir William Rowan Hamilton (1805-65). it means a set or group of four equal
elements which when left to stand alone, makes an independent entity, and when
put together, makes a perfect combination. Each of these elements needs the other
to perform optimally otherwise; there would be a disruption in their entire operation
or purpose, i.e. the symbiotic combination of the earth, wind, water & fire to make
up a perfect universe.
As our name suggests, we are a highly diversified organization offering a wide variety
of professional consultancy services and high quality products in four major sectors
of the economy. All of these help us deliver the following world-class services
effectively:
Integrated Business Marketing & Development
Communications & Technology
Entertainment & Social Development
Humanity Resources & Entrepreneurial Development
Each of these four sectors (or elements) is further sub-divided into other
autonomous units, and as the principle of division applies, can be further sub-divided
into other independent arms or components. These divisions are what make
Quaternion International an all-round, all-encompassing organization, bound by the
desire to deliver world class products and services to its esteemed customers and
clients.
© Private & Confidential 2 QUATERNION INTERNATIONAL LTD.
- 3. A proper definition of Quaternion International would therefore be “the symbiotic
combination of four elements (industries / sectors), which are further sub-divided
into various units (companies / divisions), and when put together, makes up a
perfect and complete group (organization).
There are absolutely no limitations to our desire of becoming an organization
present in the everyday lives of people. Our products and services have therefore
been specially designed to benefit everyone as it cuts across all age, social, race &
religious barriers to create a state of perfect harmony and incomparable satisfaction.
© Private & Confidential 3 QUATERNION INTERNATIONAL LTD.
- 4. COMPANY STRUCTURE
Because of the diverse nature of Quaternion International, it is quite easy for clients
and customers to access information and other necessary business requirements.
Each business unit, element and product line has been specially grouped under its
particular sector and they are as follows:
Integrated Business Marketing & Development
advertising
brand marketing & management
business development
customer relationship management
corporate promotions & merchandising
corporate design concepts
corporate services
consumer product marketing
consulting
distribution
export, import & investment opportunities
e-business start-up & design
franchising
internet marketing & resources
positioning
sales strategies
sports marketing, promotions & management
supply chain management
© Private & Confidential 4 QUATERNION INTERNATIONAL LTD.
- 5. Communications & Technology
computer product retail
IT networking services
sms marketing
satellite communication equipment
software development
security and access control systems
social media development
transport and traffic management
website hosting & management
website design
Entertainment & Social Development
artist management / talent development
concept origination & development
electronic media production
content distribution
events management
hospitality services
licensing and merchandising
professional modeling services
recreational development and management
youth interaction & orientation
Humanity Resources & Entrepreneurial Development
agriculture & subsistence farming
culture & tourism management
educational services
manufacturing
mentoring
© Private & Confidential 5 QUATERNION INTERNATIONAL LTD.
- 6. PRODUCTS
Quaternion International Ltd is the Authorized and Exclusive Nigerian
Representative of various international brands and organizations whose products
cover virtually all areas of the consumer goods industry. Our products categories
include the following:
SPORTSWEAR AND EQUIPMENT
HYGEINE, FRAGRANCE AND JANITORIAL PRODUCTS
SPORT DRINKS
© Private & Confidential 6 QUATERNION INTERNATIONAL LTD.
- 7. PEOPLE
Our team consists of a group of highly skilled, seasoned, experienced and dedicated
individuals, each an expert in his particular field and we all work as a team to help
your business achieve optimum performance. Our professionals are well versed in
the industry and they effectively manage each of these divisions. With their level of
training and experience, they are able to successfully handle client’s requests and
deliver competent services to help improve business operations.
Our in-house activities are efficient coordinated, and because we very much value
our clients business, all online or physical enquiries are promptly attended to within
24 - 48 hours. In cases where we may need to embark on extensive research to
provide more detailed information, client is notified and kept abreast of
developments until the service is successfully rendered. Our team of able assistants
and executives are also readily available on ground to give clients a personalized
service in whatever capacity they may require, this thus makes us very approachable
and convenient to work with.
Quaternion International is very proud of its people. They indefatigably go above and
beyond the call of duty to help our clients. They are our most valuable asset; they
are the reason why we are who we are and the reason for our success.
OUR TEAM
Abimbola Sunmola - CEO / Managing Director
Adekunle Olupitan - GM / HEAD – Marketing & Innovation
Olujimi Ojikutu - Business Development
Oluwaseun Ogunbiyi - Business Development
Adedamola Oguntimilehin - Customer Service Officer
© Private & Confidential 7 QUATERNION INTERNATIONAL LTD.
- 8. MISSION
We are committed to understanding our clients' needs and guiding them through a
complicated business environment, so they can achieve their set goals and
objectives.
We will do our best to provide the best service or product, on schedule, at an
affordable price.
We will deliver real solutions with substantial benefits within as short a time frame
as possible.
We are committed to delivering innovative business services and value-added
products.
We will strive to maintain our reputation as a leader in business consulting and
provision of quality, world-class products and services.
Our goal is to keep our clients ahead of their competition and to create lasting
relationships. We are committed to our clients' success. Simply put, we live for them.
© Private & Confidential 8 QUATERNION INTERNATIONAL LTD.
- 9. VISION
Future Trends
We believe that in the short term, business will face significant challenges. However,
for the long-term we believe the business conditions and the market trends will rise.
When times are difficult our services are especially important to help your company
weather the storm and be ready for the economic turnaround.
© Private & Confidential 9 QUATERNION INTERNATIONAL LTD.
- 10. OUR ASSUMPTIONS
We believe that the business environment will become even more competitive due
to globalization and economic slowdown. We also believe that European, African
and Asian business will continue to gain ground in world business markets.
We believe that the business environment will become even more complicated due
to ever increasing governmental regulation. This will be particularly noticeable in
import/export, international banking, and investment banking fields. The high cost of
energy will impact negatively on developing countries in the coming years.
We believe that locally, taxes will be increased dramatically in the next few years
due, in part, to the need to develop and diversify the economy (most especially from
the over dependence on Crude Oil).
We believe that oil and clean water supplies will continue to decline and consumer
prices will climb. This will spread to other industries and effect pricing accordingly.
We believe that technology will continue to develop at a rapid pace, Africa would
gradually embrace the benefits and advantages Information and Communications
Technology affords, but implementation of the technology will be slower due to
budget constraints. The cost of borrowing capital will increase as global interest
rates rise and increased costs of government compliance are passed on by lenders.
The IPO fad is finished in the business terrain. Following the "Dot-com" IPO craze,
the markets have become more cautious and only companies with proven track
records and solid business models will be successful at raising money through public
offerings. Investments will double locally as more international investors continually
search for viable markets to protect their investments, seek for cheap labour, and
expand their asset base. This trend would make the stock market very attractive as
more companies would be oversubscribed thereby boosting the economy.
We are constantly reviewing our assumptions and finding practical solutions to help
our clients through these difficult times.
© Private & Confidential 10 QUATERNION INTERNATIONAL LTD.
- 11. OUR SOLUTIONS
While we predict some difficult times ahead, we also believe that economic recovery
will begin locally in the first quarter of 2011. Our help now will not only help your
business through this economic storm but also help it position itself to take
maximum advantage of the coming recovery and resulting expansion.
We are continually searching the globe for opportunities for our clients and are
always ready to assist our clients in taking advantage of these opportunities.
Many of the challenges mentioned above will also create opportunities for small to
medium sized businesses who take innovative and fresh approaches in their
markets.
© Private & Confidential 11 QUATERNION INTERNATIONAL LTD.
- 12. VALUES
Our clients are very important to us and we realize that our livelihood depends on
them, thus our job is to help them succeed. We will strive to be the best so that our
customers can benefit from our knowledge and expertise. We will do our best to
satisfy their needs and to increase the probability of their success. Customer
satisfaction is of paramount importance to us. If our customers are not satisfied, we
want to know, so we can correct any problems that may arise. We are committed to
our clients' success.
Our employees are very valuable. They are the reason for our success. We have a
winning team and we appreciate their efforts. We will provide them with the best
tools and training possible so that they can do the best job possible. We will strive to
provide fulfilling jobs for our employees and will promote from within our own ranks
whenever possible.
We will help people in our communities where we can see the good we are doing.
We are committed to helping to develop human potentials and elevating living
standards for sustainable living, be it in Nigeria, Africa or any part of the world.
Our products are the source of our knowledge. We will strive to be the most
knowledgeable, thus providing the best quality products possible.
We will use technology to increase our efficiency in an effort to keep costs low and
quality consistent.
We are passionate about the environment we live and work in, thus we will do
everything possible to arrest the menace of environmental degradation. We believe
in a clean and healthy environment where people can easily co-exist and work in a
mutual atmosphere. We all enjoy the outdoors (oceans, wildlife, lakes, and
mountains) very much and realize it increases the quality of our lives. We will do
whatever possible to protect the environment so that our children will be able to
enjoy it as well.
The business world has many ethical problems right now, hopefully that will change
in the future. We will do our best to be as ethical as possible and advise our
customers to do the same.
© Private & Confidential 12 QUATERNION INTERNATIONAL LTD.
- 13. We are committed to long-term growth. We will not get caught up in fads and
buzzwords that may create only short-term business. We will strive to retain our
customers; we will attempt to gain long term customers through referrals, seminars
and vigorous marketing. (The quality of the customers we are looking for is far more
important than the quantity. we are therefore very committed to helping a great
number of indigenous businesses, entrepreneurs and start-ups, attain international
status and recognition)
© Private & Confidential 13 QUATERNION INTERNATIONAL LTD.
- 14. CODE OF ETHICS
In performing our tasks we will:
Maintain the highest standard of personal and professional conduct in our dealings
with clients.
Conduct all business dealings with fairness, honesty and integrity.
Maintain loyalty to the client who hires us or require our products and pursue our
client's objectives in ways that are consistent with the client's best interests and its
legal obligations.
Maintain the confidentiality of privileged information entrusted to us by our clients
and their employees.
Strive to provide to our customers the best quality products available in the market
at the most attractive rates.
Protect all information and resources available to us from loss, theft and misuse.
Always communicate with our clients in a truthful and accurate manner.
Serve as a reliable source of information on matters pertaining to business
consulting.
Encourage and promote the highest level of ethical and professional conduct within
our profession.
Recognize and discharge our responsibility to uphold all laws and regulations
governing the policies and activities of our profession.
Avoid even the appearance of conflict of interest or any other impropriety.
Treat fellow employees fairly, with dignity and respect.
Promote and reward company personnel for their special responsibilities,
contributions, and sacrifices; to promote a sense of mutual trust and shared
responsibility.
© Private & Confidential 14 QUATERNION INTERNATIONAL LTD.
- 15. Provide professional services to all qualified candidates regardless of race, colour,
creed, religion, tribe, national origin, gender, age, income level or physical handicap.
Respect the rights and interests of our competitors.
Help create and sustain an atmosphere conducive to the spirit of this code
© Private & Confidential 15 QUATERNION INTERNATIONAL LTD.
- 16. WORK APPROACH
We use a no nonsense approach.
We realize that when we are working we are spending our customers' money, so we
try to do the best job as efficiently and quickly as possible, thereby, limiting our
customers' fees.
We are professionals and experts in our field. We give our customers and clients our
honest opinion. Sometimes they may not like what we have to say, but they realize
that we are there to help them succeed, not to make them feel good.
We want our customers to use our services because they want to, not because they
have to. Our clients are able to use our services as much as or as little as they like,
whichever best helps their business succeed.
We schedule our work by priority, in order to meet all of our deadlines.
Our mission is to "Help Our Clients Define Their Objectives and Achieve Their Goals,"
we will do our best to do that. We are committed to our clients' success. We live for
them.
We service customers that are small and large, local and international. We treat
everyone the same. All our customers are valuable to us.
© Private & Confidential 16 QUATERNION INTERNATIONAL LTD.
- 17. CLIENTS
We are absolutely committed to our clients' success.
Our clients range from a one-person home based business / start-ups to highly
revered multinationals and international companies. Though we are a Nigerian
company, our services are not limited to the shores of this country, we are a citizen
of the world, and we assist clients who are located throughout the world.
Each of our clients has unique business threats and opportunities. This customer
base provides us with a varied list of challenges. In dealing with these challenges, our
team has compiled a vast knowledge base, which we use every day to help our
clients solve problems, and take advantage of opportunities. All of our services are
performed with the utmost confidentiality and discretion.
We are continually adding to our knowledge base in order to serve our clients better.
© Private & Confidential 17 QUATERNION INTERNATIONAL LTD.
- 18. CONTACT
For general information and enquiries about our range of products and services,
please send an email to us at info@quaternion.com.ng and state what area of
assistance you require. You can also contact us at our office or via telephone or fill
our general feedback form for prompt response.
We look forward to helping you achieve your set goals and objectives.
General information & enquiries:
Email: info@quaternion.com.ng
Website: www.QUATERNION.com.ng
Tel: +234 1 792 4145
Mobile: +234 803 405 6288
Yahoo messenger: quaternion_ltd
Gmail chat: quaternion.intl
Skype: abimbola.sunmola
LinkedIn: abimbola Sunmola
Facebook: abimbola.sunmola
Integrated business marketing & development: bizmkt@quaternion.com.ng
Communications & technology: comtech@quaternion.com.ng
Entertainment & social development: entsod@quaternion.com.ng
Humanity resources & entrepreneurial devt: hred@quaternion.com.ng
Website information: admin@quaternion.com.ng
Product enquiries: products@quaternion.com.ng
Distributor enquiries: info@quaternion.com.ng
Employment information: careers@quaternion.com.ng
© Private & Confidential 18 QUATERNION INTERNATIONAL LTD.