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Avoid these common mistakes when creating mobile app

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Avoid these common mistakes when creating mobile app

  1. 1. y Mobile App Failed? Avoid these Common Mistakes
  2. 2. Introduction Approx 70% to 80% apps on Google Play & App Store are abandoned just after the first visit! Further study reveals that an average app loses almost 77% of the daily active users just after three days of installing it! So, what’s the reason behind most of the mobile app failure? Here we have listed top reasons that may be causing your mobile app to fail and what can be done to avoid its failure.
  3. 3. Top Reasons Why Do Mobile Apps Fail? These may be the possible reasons why your business mobile app fails drastically over Google Play & App Store. ⮚ Vague strategy ⮚ Poor UI/UX ⮚ Insufficient testing ⮚ Lack of originality ⮚ Poor Marketing Strategy
  4. 4. #1. Vague Mobile App Strategy • Your mobile app may possibly fail if it lacks a solid strategy. It is important to consider your end users into account while working on any of your strategies. Your app must well demonstrate the value your business is seeking to give its customers in terms of product, service or information etc. Use insights from your failed mobile strategy & enhance your chances of achieving success with your upcoming mobile app projects.
  5. 5. #2. Poor User Experience Following are the things web developers should strictly avoid: ❖ Longer app loading speed ❖ Vague App user interface (UI) ❖ Time taking login process ❖ Low mobile User Experience Wearable devices like smart wrist watches are today’s demand. It gathers critical health data of the person such as heart rate, blood sugar, tremors, sleep & diet patterns, as well as other physical
  6. 6. #3. Ignoring Customer Feedback It is recommended to add a feedback and comment option on your app so that users can give their feedback. You may receive mixed comments like some may be appraising while others going a bit harsh.
  7. 7. #4. Insufficient App Testing QA professionals perform the following types of testing: • Performance testing • Security testing • Usability testing • Function testing
  8. 8. #5. Originality Lacks Lack of original matter is one important reason why most of the apps go unsuccessful. It is, therefore, highly recommended to app owners that they should take enough time to research, do a customer analyses, market demand and then come up with a unique app strategy with originality intact.
  9. 9. #6. Market Research from developer’s end The maximum number of times, mobile app development fails due to poor research. An app developer should focus on areas like: ❑ Competition of the similar apps in the market ❑ Advertising strategies ❑ Trendy technology ❑ App products developed ❑ The platform used to avail their product on, is it Google Playstore or App store or both. ❑ App user reviews to identify their likes, dislikes, and mixed reactions
  10. 10. #7. Poor strategies in Promoting, Branding, and Advertising • With millions of apps releasing each year, emphases should be laid in branding, promoting, and advertising the app. Use the strategy of running ads on social media, youtube or mainstream press etc. Come up with a great content that lists the salient features of the app that target the particular group. Ensure you have a unique app icon and title as a perfect branding strategy for your app.
  11. 11. #8. Unsystematic Launch Strategy For the success of a mobile app, a developer has to go beyond development and design. Follow such practices on launching your app: ✔ Pre-launch Activities- Invite reporters, bloggers, vloggers and other channels. Conduct interviews and press release & spread the world about your mobile lauch. ✔ Publicity in Social Media- Instagram, Twitter, and Facebook to gain visibility. ✔ Launch Day Strategies- Create videos that highlight the main features of the app. This will create an outstanding first impression to the users.
  12. 12. Conclusion • Now that you are aware of the reasons why your business mobile app failed, it’s time to rectify your mistakes. Handling your failure well by rectifying your past mistakes will prepare you to face the prevailing competition. Want to hire the best mobile app developers for your project?
  13. 13. Build Your Successful Mobile App with Expert Company
  14. 14. About QSS Technosoft QSS Technosoft is one of the most trusted Mobile App Development Company in India with presence across USA. Working with the goal to develop the most effective mobile solutions that creates value for the customers, the company is known for its excellent software development services across various business domains. Get in touch with us so we can discuss how you can get effective in your business growth and find success through our wide array of software development services!
  15. 15. Let’s Connect

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