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Grand Prix du Brand Content 2018 : naissances, tendances et perspectives

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Introduction sur les tendances du brand content lors du 9ème grand prix du brand content (séquence Happy content)

Quelques liens utiles pour compléter cette intervention :

www.brandcontent.institute
www.allforcontent.com
www.brandcontentmanagers.club
http://brandcontent.institute/wp-content/uploads/2017/12/BRAND-CONTENT-STRATEGIQUE-2018-extrait-80-pages.pdf
https://thermomix.vorwerk.fr/la-boutique-a-paris/
https://www.frichti.co/#bienvenue
http://www.epices-roellinger.com/epices-poudre-des-bulgares-779.html
https://chateau-la-coste.com
https://www.frenchweb.fr/le-content-marketing-levier-defficacite-du-brand-content/320709

Publié dans : Marketing
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Grand Prix du Brand Content 2018 : naissances, tendances et perspectives

  1. 1. Happy content 2018
  2. 2. 2 www.brandcontent.institute
  3. 3. NAISSANCES
  4. 4. Rendez-vous les 12 & 13 février 2019 www.allforcontent.com
  5. 5. http://brandcontentmanagers.club
  6. 6. TENDANCES
  7. 7. ECO-SYSTEMES DE CONTENUS CHARTES FICHES PRODUIT, E-COMMERCE EVENEMENTS, LIEUX 1 2 3 4 http://bit.ly/2iMuitE
  8. 8. CRÉER DES ECOSYSTÈMES DE CONTENUS 1
  9. 9. Du livre de recettes à la recette embarquée
  10. 10. L’écosystème Thermomix 54 régionale antennes s Dégustations culinaires Concours de cuisine (Thermostars) Guides d’utilisation Cook-Key et plateforme de recettes Cookidoo Magazine Thermomix & moi trimestriel avec 40 recettes exclusives Livres de recettes Espace recettes de la communauté Les antennes régionales
  11. 11. Jusqu’aux ateliers culinaires https://thermomix.vorwerk.fr/la-boutique-a-paris/
  12. 12. ETABLIR DES CHARTES EDITORIALES, PHOTOGRAPHIQUES, STYLISTIQUES, SONORES, … 2
  13. 13. https://www.frichti.co/
  14. 14. MISER SUR LES FICHES PRODUIT 3
  15. 15. DIFFUSER DES CONTENUS VIA LES EVENEMENTS ET LES LIEUX 4
  16. 16. https://chateau-la-coste.com
  17. 17. PERSPECTIVES
  18. 18. Rendez-vous les 12 & 13 février 2019 https://www.frenchweb.fr/le-content-marketing-levier- defficacite-du-brand-content/320709
  19. 19. Choisir des territoires d’expressions attractifs et bien délimités Développer une bibliothèque de contenus réutilisables dans la durée Assurer la visibilité sur les différents canaux : digital, commercial, lieu de vente, produit, consommateurs, influenceurs… Etablir un lien subtil (mimétique) avec la marque : le contenu éclaire l’arrière-plan culturel de la marque Viser un autofinancement du contenu 1 2 3 5 4 5 critères pour évaluer une stratégie éditoriale dans la durée
  20. 20. MERCI Daniel Bô www.brandcontent.institute http://bit.ly/2iMuitE

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