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GOVERNING FOR 
GREATNESS 
NORTHERN MICHIGAN UNIVERSITY 
BACK TO SCHOOL WORKSHOP 
SEPTEMBER 18, 2014 
JOSEPH B. URBAN 
JASON L. SARSFIELD
WWW.CHARTERINSTITUTE.ORG
National Charter Schools Institute 
• The Institute is a values-driven, nonprofit organization 
founded in 1995. 
• Our mission is to strengthen the performance and 
productivity of the charter schools sector. 
• We coach and consult with boards, schools, authorizers, 
support organizations and policymakers. 
• Our team is composed of passionate professionals. 
• We seek to understand, honor and support our clients. 
• We believe in and strive to uphold the Golden Rule. 
WWW.CHARTERINSTITUTE.ORG
WWW.CHARTERINSTITUTE.ORG 
Goals for Today 
Share a Framework for 
Greatness 
Discuss Principles for 
Governing 
Inspire Hearts & Minds 
Answer Questions 
Have Fun! 
1 
2 
3 
4 
5
WWW.CHARTERINSTITUTE.ORG 
WWW.CHARTERINSTITUTE.ORG 
THIS SLIDE DECK IS ACCESSIBLE AT
RELATIONSHIPS 
“People don’t care how 
much you know until they 
know how much you care.” 
WWW.CHARTERINSTITUTE.ORG
The Road to Greatness 
Good, Not Great 
Inflection 
Point 
Good, Not Great 
Matched-Pair 
Selection 
Good-to-Great 
Cases 
GAP 
Comparison 
Cases
“Good is the enemy 
WWW.CHARTERINSTITUTE.ORG 
of great.” 
Jim Collins
What Is Greatness? 
Superior Performance 
WWW.CHARTERINSTITUTE.ORG 
Distinctive Impact 
Lasting Endurance
Collins’ Good-to-Great Framework 
OUTPUT RESULTS 
INPUT PRINCIPLES 
STAGE 1: DISCIPLINED PEOPLE 
Level 5 Leadership 
First Who, Then What 
STAGE 2: DISCIPLINED THOUGHT 
Confront the Brutal Facts 
The Hedgehog Concept 
STAGE 3: DISCIPLINED ACTION 
Culture of Discipline 
The Flywheel 
STAGE 4: BUILDING GREATNESS 
TO LAST 
Clock Building, 
Not Time Telling 
Preserve Core, 
Stimulate Progress 
DELIVERS SUPERIOR 
PERFORMANCE 
Relative to Its Mission 
MAKES A DISTINCTIVE IMPACT 
On the Communities 
It Touches 
ACHIEVES LASTING ENDURANCE 
Beyond Any Leader, 
Idea or Setback
Sharpening Your Focus
Sharpening Your Focus
Building for 
Breakthrough
“Greatness . . . is largely a 
matter of conscious 
choice and discipline.” 
Jim Collins
Purpose of Governance 
“To ensure, usually on behalf of 
others, that an organization achieves 
what it should achieve while 
avoiding those behaviors and 
situations that should be avoided.” 
Dr. John Carver 
Boards That Make a Difference
Purpose of a Charter School 
WWW.CHARTERINSTITUTE.ORG 
Governing Board 
“To ensure, on behalf of the public, that 
students are learning, money and 
resources are well stewarded, and the 
organization passionately pursues 
greatness, while modeling the highest 
legal and ethical principles.” 
Dr. James Goenner 
National Charter Schools Institute
Common Board Challenges 
WWW.CHARTERINSTITUTE.ORG 
Dysfunctional Group Dynamics 
Disengaged Board Members 
Uncertainty About Roles and 
Responsibilities 
Source: Problem Boards or Board Problems? 
The Nonprofit Quarterly 
1 
2 
3
Some People Observe That… 
“ Trustees are often little more 
than high-powered, 
well-intentioned people 
engaged in low-level activities.” 
Chait, Holland and Taylor
A Simple Way to Frame Roles 
Governing Board 
WWW.CHARTERINSTITUTE.ORG 
= 
To Ensure 
Management 
= 
To Execute
WWW.CHARTERINSTITUTE.ORG 
The First Thing the 
Board Governs Is Itself 
Would a Great 
Leader Want to 
Serve on or Work 
for Your Board? 
“Know Thyself”
How Boards Earn Credibility 
• “They practice what they preach.” 
• “They walk the talk.” 
• “Their actions are consistent with their words.” 
• “They put their money where their mouth is.” 
• “They follow through on their promises.” 
• “They do what they say they will do.” 
WWW.CHARTERINSTITUTE.ORG 
The Leadership Challenge
Leadership 
Pyramid
What Level of Leader Do You Want? 
Level 5 Leader 
• Ambitious first and 
foremost for the cause, 
the organization, the 
work — not themselves. 
• Displays a paradoxical 
blend of personal 
humility and 
professional will. 
WWW.CHARTERINSTITUTE.ORG 
Level 3 Leader 
• Organizes people and 
resources toward the 
effective and efficient 
pursuit of predetermined 
objectives.
Level 5 Leaders Want to Work for a Board That… 
• Knows its purpose and why it exists 
• Understands it is the highest authority in 
the organization 
• Knows it represents the public 
• Is disciplined in its role and behaviors and 
those of its individual members 
• Is trustworthy and predictable. 
WWW.CHARTERINSTITUTE.ORG
Level 5 Leaders Want to Work for a Board That… 
• Uses its authority to empower, not strangle 
• Ensures the organization is effective 
and efficient 
• Has high expectations and measures 
performance 
• Is unafraid to judge, but does so fairly 
• Continuously earns credibility. 
WWW.CHARTERINSTITUTE.ORG
Five Practices of Exemplary Leaders 
Model the Way 
Inspire a Shared Vision 
Challenge the Process 
Enable Others to Act 
1 
2 
3 
4 
5 Encourage the Heart 
Kouzes and Posner 
WWW.CHARTERINSTITUTE.ORG 28
“ Wisdom is the beneficial use 
of knowledge; wisdom is 
information and knowledge 
impregnated with higher 
purposes and principles.” 
WWW.CHARTERINSTITUTE.ORG 
Governing Wisely 
Dr. Stephen Covey 
The 8th Habit
“We believe boards that 
govern for greatness ask 
wise questions and measure 
things that really matter.” 
WWW.CHARTERINSTITUTE.ORG 
Dr. James Goenner 
National Charter Schools Institute
WWW.CHARTERINSTITUTE.ORG 
Wise Questions 
HOW WELL IS OUR SCHOOL… 
Preparing Students for College, Work and Life 
Leveraging Resources 
Fulfilling Its Commitments?
Key Renewal Questions 
Is the academic program a success? 
WWW.CHARTERINSTITUTE.ORG 
Is the school financially viable? 
Is the school equitable & organizationally sound?
Where Does 
Your Board 
Spend Its 
Time? 
First Things First
12 Responsibilities of a Charter School Board 
1 
2 
3 
4 
ENSURE all students are being prepared for success in 
college, work and life. 
ENSURE the public’s money and resources are well 
stewarded. 
ENSURE the organization is run by a great leader and 
infused with a positive culture and learning environment. 
ENSURE the terms of the charter contract are fulfilled and 
the organization is prepared for renewal. 
WWW.CHARTERINSTITUTE.ORG
12 Responsibilities of a Charter School Board 
5 
ENSURE the organization is true to its vision, 
mission and values. 
ENSURE goals are clear and people and programs 
are wisely empowered, supported, evaluated and 
held accountable. 
ENSURE the organization operates legally and 
ethically. 
ENSURE the organization continuously improves 
and stays viable. 
6 
7 
8 
WWW.CHARTERINSTITUTE.ORG
12 Responsibilities of a Charter School Board 
9 
ENSURE the board recruits, orients and develops 
its members and its capacity to govern. 
ENSURE the board adopts and properly maintains its 
governing policies. 
ENSURE the board speaks with one voice. 
ENSURE the board and its members are positive 
ambassadors for the charter idea! 
10 
11 
12 
WWW.CHARTERINSTITUTE.ORG
Four Disciplines 
of a Healthy 
Organization
“Set the standards higher 
for yourself than others 
would set them for you.” 
John Maxwell
THANK YOU! 
VIEW THIS SLIDE DECK ONLINE AT 
WWW.CHARTERINSTITUTE.ORG 
NATIONAL CHARTER SCHOOLS INSTITUTE | 711 WEST PICKARD STREET | MOUNT PLEASANT, MICHIGAN 48858

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Governing for Greatness – Jason L. Sarsfield & Joseph B. Urban, National Charter Schools Institute (Northern Michigan University, 9/18/2014)

  • 1. GOVERNING FOR GREATNESS NORTHERN MICHIGAN UNIVERSITY BACK TO SCHOOL WORKSHOP SEPTEMBER 18, 2014 JOSEPH B. URBAN JASON L. SARSFIELD
  • 3. National Charter Schools Institute • The Institute is a values-driven, nonprofit organization founded in 1995. • Our mission is to strengthen the performance and productivity of the charter schools sector. • We coach and consult with boards, schools, authorizers, support organizations and policymakers. • Our team is composed of passionate professionals. • We seek to understand, honor and support our clients. • We believe in and strive to uphold the Golden Rule. WWW.CHARTERINSTITUTE.ORG
  • 4. WWW.CHARTERINSTITUTE.ORG Goals for Today Share a Framework for Greatness Discuss Principles for Governing Inspire Hearts & Minds Answer Questions Have Fun! 1 2 3 4 5
  • 6. RELATIONSHIPS “People don’t care how much you know until they know how much you care.” WWW.CHARTERINSTITUTE.ORG
  • 7. The Road to Greatness Good, Not Great Inflection Point Good, Not Great Matched-Pair Selection Good-to-Great Cases GAP Comparison Cases
  • 8.
  • 9. “Good is the enemy WWW.CHARTERINSTITUTE.ORG of great.” Jim Collins
  • 10. What Is Greatness? Superior Performance WWW.CHARTERINSTITUTE.ORG Distinctive Impact Lasting Endurance
  • 11. Collins’ Good-to-Great Framework OUTPUT RESULTS INPUT PRINCIPLES STAGE 1: DISCIPLINED PEOPLE Level 5 Leadership First Who, Then What STAGE 2: DISCIPLINED THOUGHT Confront the Brutal Facts The Hedgehog Concept STAGE 3: DISCIPLINED ACTION Culture of Discipline The Flywheel STAGE 4: BUILDING GREATNESS TO LAST Clock Building, Not Time Telling Preserve Core, Stimulate Progress DELIVERS SUPERIOR PERFORMANCE Relative to Its Mission MAKES A DISTINCTIVE IMPACT On the Communities It Touches ACHIEVES LASTING ENDURANCE Beyond Any Leader, Idea or Setback
  • 15. “Greatness . . . is largely a matter of conscious choice and discipline.” Jim Collins
  • 16. Purpose of Governance “To ensure, usually on behalf of others, that an organization achieves what it should achieve while avoiding those behaviors and situations that should be avoided.” Dr. John Carver Boards That Make a Difference
  • 17.
  • 18. Purpose of a Charter School WWW.CHARTERINSTITUTE.ORG Governing Board “To ensure, on behalf of the public, that students are learning, money and resources are well stewarded, and the organization passionately pursues greatness, while modeling the highest legal and ethical principles.” Dr. James Goenner National Charter Schools Institute
  • 19. Common Board Challenges WWW.CHARTERINSTITUTE.ORG Dysfunctional Group Dynamics Disengaged Board Members Uncertainty About Roles and Responsibilities Source: Problem Boards or Board Problems? The Nonprofit Quarterly 1 2 3
  • 20. Some People Observe That… “ Trustees are often little more than high-powered, well-intentioned people engaged in low-level activities.” Chait, Holland and Taylor
  • 21. A Simple Way to Frame Roles Governing Board WWW.CHARTERINSTITUTE.ORG = To Ensure Management = To Execute
  • 22. WWW.CHARTERINSTITUTE.ORG The First Thing the Board Governs Is Itself Would a Great Leader Want to Serve on or Work for Your Board? “Know Thyself”
  • 23. How Boards Earn Credibility • “They practice what they preach.” • “They walk the talk.” • “Their actions are consistent with their words.” • “They put their money where their mouth is.” • “They follow through on their promises.” • “They do what they say they will do.” WWW.CHARTERINSTITUTE.ORG The Leadership Challenge
  • 25. What Level of Leader Do You Want? Level 5 Leader • Ambitious first and foremost for the cause, the organization, the work — not themselves. • Displays a paradoxical blend of personal humility and professional will. WWW.CHARTERINSTITUTE.ORG Level 3 Leader • Organizes people and resources toward the effective and efficient pursuit of predetermined objectives.
  • 26. Level 5 Leaders Want to Work for a Board That… • Knows its purpose and why it exists • Understands it is the highest authority in the organization • Knows it represents the public • Is disciplined in its role and behaviors and those of its individual members • Is trustworthy and predictable. WWW.CHARTERINSTITUTE.ORG
  • 27. Level 5 Leaders Want to Work for a Board That… • Uses its authority to empower, not strangle • Ensures the organization is effective and efficient • Has high expectations and measures performance • Is unafraid to judge, but does so fairly • Continuously earns credibility. WWW.CHARTERINSTITUTE.ORG
  • 28. Five Practices of Exemplary Leaders Model the Way Inspire a Shared Vision Challenge the Process Enable Others to Act 1 2 3 4 5 Encourage the Heart Kouzes and Posner WWW.CHARTERINSTITUTE.ORG 28
  • 29. “ Wisdom is the beneficial use of knowledge; wisdom is information and knowledge impregnated with higher purposes and principles.” WWW.CHARTERINSTITUTE.ORG Governing Wisely Dr. Stephen Covey The 8th Habit
  • 30. “We believe boards that govern for greatness ask wise questions and measure things that really matter.” WWW.CHARTERINSTITUTE.ORG Dr. James Goenner National Charter Schools Institute
  • 31. WWW.CHARTERINSTITUTE.ORG Wise Questions HOW WELL IS OUR SCHOOL… Preparing Students for College, Work and Life Leveraging Resources Fulfilling Its Commitments?
  • 32. Key Renewal Questions Is the academic program a success? WWW.CHARTERINSTITUTE.ORG Is the school financially viable? Is the school equitable & organizationally sound?
  • 33. Where Does Your Board Spend Its Time? First Things First
  • 34.
  • 35. 12 Responsibilities of a Charter School Board 1 2 3 4 ENSURE all students are being prepared for success in college, work and life. ENSURE the public’s money and resources are well stewarded. ENSURE the organization is run by a great leader and infused with a positive culture and learning environment. ENSURE the terms of the charter contract are fulfilled and the organization is prepared for renewal. WWW.CHARTERINSTITUTE.ORG
  • 36. 12 Responsibilities of a Charter School Board 5 ENSURE the organization is true to its vision, mission and values. ENSURE goals are clear and people and programs are wisely empowered, supported, evaluated and held accountable. ENSURE the organization operates legally and ethically. ENSURE the organization continuously improves and stays viable. 6 7 8 WWW.CHARTERINSTITUTE.ORG
  • 37. 12 Responsibilities of a Charter School Board 9 ENSURE the board recruits, orients and develops its members and its capacity to govern. ENSURE the board adopts and properly maintains its governing policies. ENSURE the board speaks with one voice. ENSURE the board and its members are positive ambassadors for the charter idea! 10 11 12 WWW.CHARTERINSTITUTE.ORG
  • 38. Four Disciplines of a Healthy Organization
  • 39. “Set the standards higher for yourself than others would set them for you.” John Maxwell
  • 40. THANK YOU! VIEW THIS SLIDE DECK ONLINE AT WWW.CHARTERINSTITUTE.ORG NATIONAL CHARTER SCHOOLS INSTITUTE | 711 WEST PICKARD STREET | MOUNT PLEASANT, MICHIGAN 48858