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KEY PEOPLE – QUANTASTIC
ANAND
INGLE
MBA IN MARKETING & STRATEGY, IIM LUCKNOW
SKILLS: BRAND PLANNING, RESEARCH, STRATEGY &
EXECUTION.
5+ YEARS OF EXPERIENCE IN ADVERTISING
TEJAS
CHAUDHARI
MBA IN MARKETING, IIM LUCKNOW
SKILLS: DIGITAL & CONTENT MARKETING & CONTENT
WRITING.
5+ YEARS OF MARKETING EXPERIENCE – LODHA, AUDI
Founder & CEO
Chief Digital Evangelist
The official Logo of the BRICS 2016 summit that was
held under India's chairmanship is designed by
Quantastic Marketing Pvt Ltd.
Quantastic Marketing Team felicitated by Smt.
Sushma Swaraj (Ministry of External Affairs,
India)
Won Silver at Doodle Adfest | Among top 5 posters nominated for best use of typography at Abby Awards (Pan India)
QUANTASTIC FOOTPRINT
NCR
Chennai
Kolkata
Mumbai
Pune
Bengaluru
Hyderabad
Jaipur
International
US
Canada
Sri Lanka
Nashik
15+ industries
50+ clients
3 offices
Mumbai | Pune | Gurgaon
Clients across India
QUANTASTIC CLIENTELE
International Clients
QUANTASTIC SERVICES
STRATEGY
Primary Research
Brand Positioning Strategy
Brand Identity Creation &
Mission Vision Crafting
CREATIVE
Brand Campaign
Brand Identity Design
Collaterals Design
Sales Kit
Photoshoot and Video
DIGITAL
Media Planning
Website and Landing page
design
Social Media Management
Lead Generation
SEO
Content Marketing
ACTIVATION
Sensory Branding
Events
On-ground activation
BTL campaigns
QUANTASTIC
EVENTS
CASE STUDIES
AUTOMATION EXPO | ASIAN PAINTS | BAYER |
FORD
AUTOMATION EXPO
Challenge
Create a fresh creative
route and making the usual
exhibition more exciting
Insight
Visitors and exhibition
perceived that nothing
new is being showcased
each year as the expo is
present for more than 13
years
Creative solution
We rebranded the entire
expo and came with a color
pallette which appeal to
the technocrats and youth
alike to make the expo
branding more creative
and refreshing
Impact
CXOs and visitors really
liked the fresh look leading
to a positive feedback and
giving a promising start for
the next year’s edition
CASE STUDY: AUTOMATION EXPO | SEO
Search term: Automation expoSearch term: Automation
Rank in top 5 for any exhibition related keywords
CASE STUDY: AUTOMATION EXPO | ANALYTICS
Data driven insights driving all digital activities
CASE STUDY: AUTOMATION EXPO | LANDING PAGE
Placing landing page and pop-ups next to high traffic pages
Lead generation: Google
AdWords + SEO
• Goal
– To generate leads for exhibitors who
will participate in the expo
• Idea
– Encourage potential exhibitors to
participate in South East Asia’s 2nd
largest expo backed by early bird offer
200+ leads/month
2.5+ million revenue
200/lead
Lead generation:
Facebook
• Goal
– To generate leads for paper
presentation on IIOT
• Idea
– Automation Expo is giving a global
platform to present ideas in front of the
leaders from across the world
75+ leads
15k+ reach
70/lead
LINKEDIN ADVERTISING
In Mail campaign: Click Through rate: 80%!!
Industry Avg: 5-10%
Sponsored content : Click Through rate: 1%!!
Industry Avg: 0.4%
FACEBOOK MANAGEMENT
Countdown to the event Overall management Short Videos
LINKEDIN MANAGEMENT
Images | Videos | Tips
PRINTMAGAZINEADS
INTERNATIONAL PRINT AD CAMPAIGN
DOMESTIC PRINT AD CAMPAIGN
EVENT BRANDING
EVENT BRANDING
EVENT BRANDING
EVENT BRANDING
EVENT BRANDING
ASIAN PAINTS GLOBAL EVENT
Challenge
Create a suitable environment for
exchange of marketing ideas to
subsidiaries coming from 9
countries
Insight
Knowing information about the
different cultures and countries
beforehand makes it easier to
relate with diverse people
Creative solution
We crafted the concept of
“Rhythm of togetherness” which
highlighted that different
cultures and people can create a
unified rhythm by coming
together
We planned prevent email
quizzes which enabled
participants to know more about
other subsidiaries. We linked
each country with a colour and
created a video covering the
culture of each country
Impact
Delegates from 9 countries were
engaged in the event and due to
the pre event quizzes many felt
comfortable while meeting other
participants
The video for each country made
a long lasting impact and each
participant really understood the
culture about their co-
participants country.
CREATIVE CONCEPTS
VIDEO FOR INDONESIA
BAYER COMPLIANCE CHAMPIONSHIP
Challenge
Educate the blue-collared
employees regarding
internal compliance
processes. Communication
language was a barrier
Insight
Sports is an activity in which
people from all walks of life
participate with enthusiasm
with no language barrier
Creative solution
Internal compliance policy
consisted of 3 risk packages
thus they were associated
with a relevant sport and
organized an event named
Compliance Championship.
Employees were divided into
3 teams with a guide in Hindi
and a coach to guide them
regarding the policy.
Impact
1000+ employees were
trained in internal
compliance process in this
gamified way
All the employees enjoyed
the event giving a positive
reaffirmation of the brand
TEAM LOGOS
EVENT PANELS
EVENT PANELS
EVENT PANELS
OTHER COLLATERALS
Emailer Poster Standee
COMPLIANCE CHAMPIONSHIPVIDEO
Among top 5 nominated for PR (Internal Communications) at Abby Awards 2018 (Pan India)
Running
FootballDarts
FORD
Challenge
Increase the sales of
Endeavour through a BTL
activation
Insight
Data analysis resulted into
Army veterans being one
of the popular segment of
Endeavour owners
Creative solution
Conceptualized an event
targeting ‘Navy Nagar’ area
in Mumbai where many
Army veterans reside
The communication was
crafted in a targeting Navy
personal
Impact
The event was a
resounding success with 3
bookings of the car
CREATIVE CONCEPTS
Thank You.
Contact us

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Event Credentials - Quantastic

  • 1.
  • 2.
  • 3. KEY PEOPLE – QUANTASTIC ANAND INGLE MBA IN MARKETING & STRATEGY, IIM LUCKNOW SKILLS: BRAND PLANNING, RESEARCH, STRATEGY & EXECUTION. 5+ YEARS OF EXPERIENCE IN ADVERTISING TEJAS CHAUDHARI MBA IN MARKETING, IIM LUCKNOW SKILLS: DIGITAL & CONTENT MARKETING & CONTENT WRITING. 5+ YEARS OF MARKETING EXPERIENCE – LODHA, AUDI Founder & CEO Chief Digital Evangelist
  • 4. The official Logo of the BRICS 2016 summit that was held under India's chairmanship is designed by Quantastic Marketing Pvt Ltd. Quantastic Marketing Team felicitated by Smt. Sushma Swaraj (Ministry of External Affairs, India)
  • 5. Won Silver at Doodle Adfest | Among top 5 posters nominated for best use of typography at Abby Awards (Pan India)
  • 8. QUANTASTIC SERVICES STRATEGY Primary Research Brand Positioning Strategy Brand Identity Creation & Mission Vision Crafting CREATIVE Brand Campaign Brand Identity Design Collaterals Design Sales Kit Photoshoot and Video DIGITAL Media Planning Website and Landing page design Social Media Management Lead Generation SEO Content Marketing ACTIVATION Sensory Branding Events On-ground activation BTL campaigns
  • 9. QUANTASTIC EVENTS CASE STUDIES AUTOMATION EXPO | ASIAN PAINTS | BAYER | FORD
  • 10. AUTOMATION EXPO Challenge Create a fresh creative route and making the usual exhibition more exciting Insight Visitors and exhibition perceived that nothing new is being showcased each year as the expo is present for more than 13 years Creative solution We rebranded the entire expo and came with a color pallette which appeal to the technocrats and youth alike to make the expo branding more creative and refreshing Impact CXOs and visitors really liked the fresh look leading to a positive feedback and giving a promising start for the next year’s edition
  • 11. CASE STUDY: AUTOMATION EXPO | SEO Search term: Automation expoSearch term: Automation Rank in top 5 for any exhibition related keywords
  • 12. CASE STUDY: AUTOMATION EXPO | ANALYTICS Data driven insights driving all digital activities
  • 13. CASE STUDY: AUTOMATION EXPO | LANDING PAGE Placing landing page and pop-ups next to high traffic pages
  • 14. Lead generation: Google AdWords + SEO • Goal – To generate leads for exhibitors who will participate in the expo • Idea – Encourage potential exhibitors to participate in South East Asia’s 2nd largest expo backed by early bird offer 200+ leads/month 2.5+ million revenue 200/lead
  • 15. Lead generation: Facebook • Goal – To generate leads for paper presentation on IIOT • Idea – Automation Expo is giving a global platform to present ideas in front of the leaders from across the world 75+ leads 15k+ reach 70/lead
  • 16. LINKEDIN ADVERTISING In Mail campaign: Click Through rate: 80%!! Industry Avg: 5-10% Sponsored content : Click Through rate: 1%!! Industry Avg: 0.4%
  • 17. FACEBOOK MANAGEMENT Countdown to the event Overall management Short Videos
  • 21. DOMESTIC PRINT AD CAMPAIGN
  • 27. ASIAN PAINTS GLOBAL EVENT Challenge Create a suitable environment for exchange of marketing ideas to subsidiaries coming from 9 countries Insight Knowing information about the different cultures and countries beforehand makes it easier to relate with diverse people Creative solution We crafted the concept of “Rhythm of togetherness” which highlighted that different cultures and people can create a unified rhythm by coming together We planned prevent email quizzes which enabled participants to know more about other subsidiaries. We linked each country with a colour and created a video covering the culture of each country Impact Delegates from 9 countries were engaged in the event and due to the pre event quizzes many felt comfortable while meeting other participants The video for each country made a long lasting impact and each participant really understood the culture about their co- participants country.
  • 30. BAYER COMPLIANCE CHAMPIONSHIP Challenge Educate the blue-collared employees regarding internal compliance processes. Communication language was a barrier Insight Sports is an activity in which people from all walks of life participate with enthusiasm with no language barrier Creative solution Internal compliance policy consisted of 3 risk packages thus they were associated with a relevant sport and organized an event named Compliance Championship. Employees were divided into 3 teams with a guide in Hindi and a coach to guide them regarding the policy. Impact 1000+ employees were trained in internal compliance process in this gamified way All the employees enjoyed the event giving a positive reaffirmation of the brand
  • 37. Among top 5 nominated for PR (Internal Communications) at Abby Awards 2018 (Pan India) Running FootballDarts
  • 38. FORD Challenge Increase the sales of Endeavour through a BTL activation Insight Data analysis resulted into Army veterans being one of the popular segment of Endeavour owners Creative solution Conceptualized an event targeting ‘Navy Nagar’ area in Mumbai where many Army veterans reside The communication was crafted in a targeting Navy personal Impact The event was a resounding success with 3 bookings of the car

Editor's Notes

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