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Event Credentials - Quantastic
1.
2.
3. KEY PEOPLE – QUANTASTIC
ANAND
INGLE
MBA IN MARKETING & STRATEGY, IIM LUCKNOW
SKILLS: BRAND PLANNING, RESEARCH, STRATEGY &
EXECUTION.
5+ YEARS OF EXPERIENCE IN ADVERTISING
TEJAS
CHAUDHARI
MBA IN MARKETING, IIM LUCKNOW
SKILLS: DIGITAL & CONTENT MARKETING & CONTENT
WRITING.
5+ YEARS OF MARKETING EXPERIENCE – LODHA, AUDI
Founder & CEO
Chief Digital Evangelist
4. The official Logo of the BRICS 2016 summit that was
held under India's chairmanship is designed by
Quantastic Marketing Pvt Ltd.
Quantastic Marketing Team felicitated by Smt.
Sushma Swaraj (Ministry of External Affairs,
India)
5. Won Silver at Doodle Adfest | Among top 5 posters nominated for best use of typography at Abby Awards (Pan India)
10. AUTOMATION EXPO
Challenge
Create a fresh creative
route and making the usual
exhibition more exciting
Insight
Visitors and exhibition
perceived that nothing
new is being showcased
each year as the expo is
present for more than 13
years
Creative solution
We rebranded the entire
expo and came with a color
pallette which appeal to
the technocrats and youth
alike to make the expo
branding more creative
and refreshing
Impact
CXOs and visitors really
liked the fresh look leading
to a positive feedback and
giving a promising start for
the next year’s edition
11. CASE STUDY: AUTOMATION EXPO | SEO
Search term: Automation expoSearch term: Automation
Rank in top 5 for any exhibition related keywords
12. CASE STUDY: AUTOMATION EXPO | ANALYTICS
Data driven insights driving all digital activities
13. CASE STUDY: AUTOMATION EXPO | LANDING PAGE
Placing landing page and pop-ups next to high traffic pages
14. Lead generation: Google
AdWords + SEO
• Goal
– To generate leads for exhibitors who
will participate in the expo
• Idea
– Encourage potential exhibitors to
participate in South East Asia’s 2nd
largest expo backed by early bird offer
200+ leads/month
2.5+ million revenue
200/lead
15. Lead generation:
Facebook
• Goal
– To generate leads for paper
presentation on IIOT
• Idea
– Automation Expo is giving a global
platform to present ideas in front of the
leaders from across the world
75+ leads
15k+ reach
70/lead
16. LINKEDIN ADVERTISING
In Mail campaign: Click Through rate: 80%!!
Industry Avg: 5-10%
Sponsored content : Click Through rate: 1%!!
Industry Avg: 0.4%
27. ASIAN PAINTS GLOBAL EVENT
Challenge
Create a suitable environment for
exchange of marketing ideas to
subsidiaries coming from 9
countries
Insight
Knowing information about the
different cultures and countries
beforehand makes it easier to
relate with diverse people
Creative solution
We crafted the concept of
“Rhythm of togetherness” which
highlighted that different
cultures and people can create a
unified rhythm by coming
together
We planned prevent email
quizzes which enabled
participants to know more about
other subsidiaries. We linked
each country with a colour and
created a video covering the
culture of each country
Impact
Delegates from 9 countries were
engaged in the event and due to
the pre event quizzes many felt
comfortable while meeting other
participants
The video for each country made
a long lasting impact and each
participant really understood the
culture about their co-
participants country.
30. BAYER COMPLIANCE CHAMPIONSHIP
Challenge
Educate the blue-collared
employees regarding
internal compliance
processes. Communication
language was a barrier
Insight
Sports is an activity in which
people from all walks of life
participate with enthusiasm
with no language barrier
Creative solution
Internal compliance policy
consisted of 3 risk packages
thus they were associated
with a relevant sport and
organized an event named
Compliance Championship.
Employees were divided into
3 teams with a guide in Hindi
and a coach to guide them
regarding the policy.
Impact
1000+ employees were
trained in internal
compliance process in this
gamified way
All the employees enjoyed
the event giving a positive
reaffirmation of the brand
37. Among top 5 nominated for PR (Internal Communications) at Abby Awards 2018 (Pan India)
Running
FootballDarts
38. FORD
Challenge
Increase the sales of
Endeavour through a BTL
activation
Insight
Data analysis resulted into
Army veterans being one
of the popular segment of
Endeavour owners
Creative solution
Conceptualized an event
targeting ‘Navy Nagar’ area
in Mumbai where many
Army veterans reside
The communication was
crafted in a targeting Navy
personal
Impact
The event was a
resounding success with 3
bookings of the car