1. AUDIENCE PROFILE
Demographics:
Lower middle class
Females
Mostly students, however could have a part-time job
Our primary audience is females between the ages of 12-18, so
mostly teenagers, however it would also appeal to females in
the age range of 18-25 (they are our secondary audience)
Psychographics:
Our film will appeal to females who are already a fan of a horror
films, books or plays. Some of their hobbies and interests will
include reading, music, school work and art. They will be well
educated, creative and independent; socialising isn’t the most
important thing in their lives and they would value their time
alone.