In our recent webinar "Top 5 Reporting Approaches in Social Media" we shared our experiences how reporting works best and which approaches are crucial for setting up a successful strategy. Here we would like to share the slides we used and make them accessible for everybody. Sign up for free: http://www.quintly.com

1. Top 5 Reporting Approaches
in Social Media

2. Reporting & Context
Note on choosing metrics
• Our Webinar on July 21 will focus only on understanding
and choosing the best metrics for the given situation
• Here we will suggest metrics, but not dive into metrics
themselves
Features
• Reporting will always come down down to a specific
context of the organization or the moment being
reported upon
• This presentation brings essential concepts to be
applied into any business situation, and will benefit
from additional context made by the analyst.

3. Categories
• Data oriented - What to include
• Format oriented - How to best share
• Concept oriented - driving reader attention &
understanding
Approaches
Reporting Approaches
1. data - KPI’s: to social & non social savvy target readers
2. data - Deeper Analysis: Focus on competitive, content
and goals
3. format - Static reports
4. format - Live reports
5. concept - Storytelling for reports

4. 1. Key Performance Indicators
Concept:
• As few metrics as possible - clear & concise
• Inform on peaks & notable events
• Actionable - make it easy to correlate to
objectives and find improvement points
Metrics Suggestions
> Highlight Peaks & Notable Events: Via Qualitative Notes &
Observations

5.
2. Deeper Analysis
Concept
• Larger set of metrics - as many
needed towards generating insights
• Inform on peaks & notable events
• Actionable - make it possible to:
1. Correlate to objectives and find
improvement points
2. Detect notable activity that will
lead to strategic insights
All in the KPI report, plus:

6.
3. Static Reports
Concept
• Snapshot of performance covering
a certain period
• Usually on a periodic basis
(monthly, weekly, etc.)
• Offline friendly

7.
4. Live Reports
Concept
• Live data feed into dashboard
• Covering a period of “last ’x’
days“-updated automatically
• Online and live

8. 5. Storytelling for Reporting
Concept
• Start by pointing out future
objectives, current snapshots and
challenges
• Present each stage of the plan,
which objective it relates to, and
the proposed strategy
• Finish with conclusion of the the
period and basic outline of plan for
next period

9. Happy Analyzing!
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