This is a final group project for my MCOM139: Strategic Social Media Planning class at SJSU. We created a social media campaign for San Jose State University.
5. TARGET AUDIENCE
Student Organizations/Resources
Community Members/Partners
Local Businesses
Faculty/Staff/Alumni
Students
6. GOALS
Increase interaction between on-campus
organizations/resources.
Strengthen relationship between campus
and surrounding community
Raise school spirit
Increase attendence at events
Generate higher positive sentiment
Instill school traditions
7. CREATIVE STRATEGY
Social Media
Awareness Week
Social Spartan OTM
Gamification
8. SOCIAL MEDIA AWARENESS WEEK
Join
the
Conversation
SCHEDULE
Hosted by:
DATE TIME EVENT/WORKSHOP
KICKOFF MIXER | ft. Keynote Speaker Michael Brito, SVP of
Edelman Digital
140 | How to get your point across in 140 characters
Content Counts! | Creating effective content calendars
Social Media Tool Belt | Equip yourself with the essential
tools for social media
Michael Brito,
SVP of Edelman Digital
14. CRISIS COMMUNICATION MAP
engage
privately
re-direct
COMMUNITY
MANAGERS
assess Engage In proceed Converse proceed re-direct
Public? Further?
COMPLIMENT
SOCIAL Expertise in Can CM engage
assess
SPARTAN Organization? Help? privately
Monitor PARTICIPANT UPSET?
Conversations
COMPLAINT SJSU/ Is Topic Is Engagement Positive
proceed proceed
EVENT Sensitive? Positive? Outcome?
engage
privately
assess Legitimate? proceed
COMMUNITY
OTHER ISSUES
do not
engage
engage
re-direct
privately
16. THE TEAM
Carolyn Galvante
@CarolynGalvante
Tim Winfred
@PlatinumTim
Quynh Nguyen
@QuynhLatifah
Alaura Bergado
@AlauraAshley
Megan Wymer
@Megan7Wymer
Justin T.D. James Ryan Whitchurch
@JTDJames @RyanWhitchurch
