This deck is an intro to RAAK, a 'creative communications plug-in' that puts organisations in touch with their crowds. To see more, we have a few case studies at http://www.wewillraakyou.com/clientarea/RAAK-CaseStudies.pdf or on http://www.slideshare.net/raak/raak-case-studies

1. What RAAK can do for you

2. Hello!
We are RAAK
You could call us
a Social Media agency
a digital PR agency
a creative communications ‘plug-in’

3. Our expertise :
To put you in touch with your crowds
i.e. your customers
your suppliers
your staff
Photo: www.flickr.com/photos/teflon

4. We create communication solutions
that are based on a deep understanding
of digital and social media ...
Image: www.flickr.com/photos/ivanwalsh

5. ... but are firmly rooted in reality
It’s NOT about technology
It’s about people

6. So what do we do?
Generate awareness of products & brand
Turn awareness into sales
Establish new ways of doing Customer Services
Building relationships with customers & influencers
Monitor & research your brand & competitors
Photo: www.flickr.com/photos/bogdansuditu

7. Social Media actually encompasses
elements of what traditional agencies offer
Relationships
(PR) Awareness
(Advertising)
RAAK
Online & tech
development
(Digital)

8. How we do it - the RAAK services
1. Make you Social Media Ready
2. Create impact projects
Image: www.flickr.com/photos/dvorak319

9. We help companies implement social tools to Social
Media
listen to, talk with & embrace their crowds Ready
Consulting
:: Identify your media problem and pick the right tools
:: How to use Social Media for PR, customer services, sales,
crisis management
:: Establish who is best placed within your organisation
to do Social Media
:: Create a Social Media policy
Photo: www.flickr.com/photos/tambako

10. We help companies implement social tools to Social
Media
listen to, talk with & embrace their crowds Ready
Implementing
:: Monitor & respond to what is being said about you
:: Blogging guidance
:: Create publicity through Social Media (Blogger relations)
:: Media training : how to do Social Media yourself
:: Measure ROI

11. Being Social Media Ready
is essential
But it’s not a quick fix,
it’s a gradual process.
And sometimes you need
to make an impact
bigger & quicker
Photo: www.flickr.com/photos/ronnie/44052

12. That’s why we also create content & experiences Impact
that get used, talked about & shared Projects
VW’s Fun Theory Musical Stairs: http://www.youtube.com/watch?v=2lXh2n0aPyw
People don’t want an ad -
they want something fun and/or useful

13. It’s about doing the most cost-effective media Impact
that work and that are relevant to your problem Projects
:: A creative campaign that integrates Twitter
into a festival, combines Foursquare with a
treasure hunt...
:: Bespoke applications (iPhone, Facebook)
:: Websites, including bespoke social networks
:: Compelling video that creates a buzz
:: A concert, a book, a debate...
Photo: Ben Folds on chatroulette.com

14. Being Social Media Ready enables your crowd to market you.
Impact projects give your crowd something to shout about.
Awareness / Relationships
Social Media Basics
Impact Project
Time

15. We can help you on different levels
You have a challenge
We devise a STRATEGY
You have a strategy
We develop a CONCEPT
You have a concept
We EXECUTE the concept

16. Some organisations RAAK has worked with
Download 3 case-studies here

17. Give us a shout
+44 20 3286 3586
hello@wewillraakyou.com
Wessel van Rensburg - twitter.com/wildebees
Gerrie Smits - twitter.com/grrRAAK
Photo: www.flickr.com/photos/glenirah