liberating
location
rabble@yahoo-inc.com
yahoo! brickhouse
fireeagle.com

location
based
services

the promise
map without dots

the promise

your location
everywhere
you want

your location
only where
you want

reality on the ground
iphone symbian
helio

vertical silos
helio

walled gardens

sometimes it’s great

often it isn’t

only marketers
want a map to the
closest starbucks

the greed
starbucks map

but location
is compelling

so what does
the eagle do?

it makes location
sharing easy

it puts the user
in control

it’s open.
cross platform.
carrier agnostic.

an api
not a client
application

ambient location
always on updates

location in
cellid, mnc, mcc, lac place id
latitude, longitude
plazes id
country
city
state zip

geocoding
37.415076, -122.078074
vs
1401 N Shoreline Blvd.
Mountain View, CA 94043-1311

per application
privacy levels
exact address postal code
neighborhood county
town country

first week of apps
outside.in windows vista
symbian
dopplr
myloki
iphone j2me
dashboard moveable type

Questions?
http://fireeagle.com
rabble@yahoo-inc.com
creative commons photos used in this presentation:
http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/
http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/