The document summarizes a workshop for educators on raising awareness of the Memory of the World (MOW) program. It identifies the target audience as educators in formal and non-formal education. The communication problem is a lack of information about MOW among educators. The objectives are to create awareness of MOW among education officials and teachers and incorporate MOW into the history curriculum. Communication strategies include interpersonal communication, workshops, and institutional communication. Resources, networking, and mainstreaming strategies are also outlined.

1. Workshop 1:
Audience Identification and Problem Formulation
Group 3
Academe / Education
1

2. Audience
Educators in both formal education
and non-formal education
2

3. Communication Problem Statement
The lack or absence of information
on the MOW among educators.
3

4. Communication Objective
• To create awareness of 100% among education
officials in the first 3 months and get their support
for the following program.
• To create awareness of the MOW of 100% among
the superintendents in 1 year.
• Implement teachers training program on the MOW
and attain the appreciation of 50% of them in 1
year.
• Simultaneously, include the Memory of the World in
the curriculum (History) in 2 years upon reaching an
agreement with the education officials.
4

5. Workshop 3:
Mainstreaming, Networking, and Media Strategies
Group 3
Academe / Education
5

6. Communication Strategies
• Channel Strategy
– Interpersonal Communication
– Institutional Communication
– Workshop/Training for educators
6

7. Resource Requirement
• Human Resources - Expert on MOW, MOWCAP
Ambassador
• Financial Resources – Funding to be source from
the National budget (Ministry of Education and
Ministry of Culture)
• Physical Resources - to be provided by Ministry of
Education (existing structure)
• Material Resources – IEC material to be developed
7

8. Networking Strategies
• Coordination with existing education partners
networks, NGO and other relevant organizations
• Constant coordination with UNESCO field office for
technical assistance, to facilitate coordination with
other national and international organization and
provision of content of MOW
8

9. Mainstreaming Strategies
• Revision of the history module to incorporate the
teaching of MOW
• Include the MOW programme in the celebration of
relevant international celebration such as
international AV Day, International Archives Day,
Museum Day, etc.
• Include articles and features on the MOW in school
newsletter and academic journals
• Engaging Oliver Stone [Film director and peace
activist] to promote MOW 9