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Gauge March 2012

146 slides covering the awesome new features in GA as of March 2012, as well as some fun GA hacks in old and new versions.

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Gauge March 2012

  1. 1. Loving the New Version of GA
  2. 2. Rachael Gerson (@rachaelgerson) - Head of Analytics at SEER Interactive - Google Analytics Top Contributor - GA Certified - Data Junkie - Lover/owner of cute puppy named Cooper
  3. 3. Every link mentioned today is onhttp://bit.ly/loving-ga
  4. 4. March 17, 2011Google shared a look at the new GA with GAUGE attendees April 20, 2011 New Google Analytics available to everyone February 29, 2012 Google Analytics design update & additional features
  5. 5. PollShow of hands – Who here: 1. Only uses New GA 2. Rarely uses New GA 3. Never uses New GA 4. Hates New GA
  6. 6. Let’s Get This Out of the Way Missing Features PDF Export & Email Report – Temporary All Account Overview Percent ChangeOld version won’t turn off until new version is fully functional
  7. 7. Plan• Updates from old version• New features & reports• GA Hacks• Q&A
  8. 8. Plan• Running through the most common questions I get about the new GA• For each section: – How to access – Brief overview
  9. 9. New GA is easyto use and learn
  10. 10. Its not all new.Improvements
  11. 11. Date Selection• Can still select month• Cant select week• New version lets users type numbers easily
  12. 12. Navigation
  13. 13. First Screen – Old Version Best Thing: Overview
  14. 14. First Screen – New Version
  15. 15. First Screen – New Version Search & select from all accounts Search for Accounts or Profiles Quick access to settings+ expands to show other profiles Missing: Overview
  16. 16. Top Navigation• Old Version Multiple clicks to access profiles
  17. 17. Top Navigation• Old Version Multiple clicks to access profiles• New Version
  18. 18. Top Navigation• Old Version Multiple clicks to access profiles• New VersionNot a link Home Most reports Custom Reports
  19. 19. Side Navigation – Old VersionReports populate as users click through navigation
  20. 20. Side Navigation – New Version Expand & collapse side navReports dont populate until deeper navigation link clicked
  21. 21. Side Navigation – New Version• Search: – For reports – For profiles
  22. 22. How Do I Look Quickly at the Data That Matters Most to Me?
  23. 23. Dashboards – Old Version• Reports added only from individual reports• Cant be shared
  24. 24. Creating Dashboards – New Version • Accessing dashboards in navigation:Kayden discussing custom reports & dashboards at 3pm today
  25. 25. Creating Dashboards – New Version• Accessing dashboards in navigation:
  26. 26. Creating Dashboards – New Version• From Scratch
  27. 27. Creating Dashboards – New Version• From Scratch
  28. 28. Creating Dashboards – New Version • From ReportsSame as old version
  29. 29. Dashboards – New VersionCreate dashboards for each group or purpose, based on needs
  30. 30. Dashboards – New VersionJustin Cutroni’s mobile ecommerce dashboard
  31. 31. Dashboards – New VersionCan share dashboards!
  32. 32. How Do I Filter Data in Reports?
  33. 33. In-Report Filtering – Old Version • Accept RegEx by default – ^se+r ?interactive$|^think ?se+r$|wil+ reynol[dt]s • Filters either include or excludeRegEx knowledge hugely helpful in old version
  34. 34. In-Report Filtering – Old Version• Filters below reports
  35. 35. In-Report Filtering – New Version• Filters above reports
  36. 36. In-Report Filtering – New Version• Filter default isnt RegEx
  37. 37. Where Do PeopleClick on My Site?
  38. 38. What was the biggest problem with In-Page Analytics?
  39. 39. In-Page Analytics Updates • Number of times link appears on page • Color coding for bubbles • Fading site to focus on metricsDont forget Advanced Segments can be applied to In-Page Analytics
  40. 40. Segment EVERYTHING This is Avinash @avinash <3“Never report a metric without segmenting it to give deep insights into what that metric is really hiding behind it.”
  41. 41. So… How Do I Segment?
  42. 42. What was the biggest problem with Advanced Segments?3 Segments + All Visits = Skewed Graphs
  43. 43. Advanced Segments – New Version
  44. 44. Sharing Advanced Segments – New Version
  45. 45. Sharing Advanced Segments – New Version
  46. 46. If Traffic Drops on My Site, How Can I Find Out?
  47. 47. Analytics Intelligence• Get notifications when site behavior changes
  48. 48. Analytics Intelligence Sample Alert Ideas: – Bounce Rate – is greater than x% – Visits – is less than 1 – Goal Conversions – Increase or Decrease [x% or x] from previous day / week – Visits from [Medium, Source, Keyword, etc.] – Increase or Decrease [x% or x] from previous day / weekSee seoMoz post linked
  49. 49. Analytics Intelligence – New VersionJustin reviewing Alerts at 1pm
  50. 50. Analytics Intelligence – New VersionCan search, sort, and drill into details
  51. 51. Analytics Intelligence – New VersionCan explore event, add annotation, or go directly to the report.
  52. 52. Analytics Intelligence – New Version
  53. 53. What otherimprovements are there?
  54. 54. Custom Report Updates
  55. 55. Custom Report Updates• To analyze segment like Referral Traffic: – Old version – Had to use advanced segments with custom report – New version – Can add and save filters in reports
  56. 56. Custom Report Updates• 45 additional metrics & dimensions – Mobile, social, goals, site search, e-commerce, advertising• Metrics and dimensions are now organized
  57. 57. Map OverlayImprovements
  58. 58. Map Overlay Improvements• How to Access
  59. 59. Map Overlay Improvements
  60. 60. Map Overlay Improvements• Can magnify reports
  61. 61. Mobile Reporting Improvements
  62. 62. Mobile Reporting Improvements• How to access
  63. 63. Mobile Reporting Improvements• Overview
  64. 64. Mobile Reporting Improvements• Devices Reports
  65. 65. Mobile Reporting Improvements• Use reports to figure out: – How site performs on different mobile products or brands – Mobile platforms to develop
  66. 66. Mobile Ad Performance• Non-Mobile, High-End Mobile, Tablet
  67. 67. Filter Updates (Mobile)
  68. 68. Filter FormatOld Version New Version
  69. 69. New Filters – New Version • Campaign or AdGroup category: – Campaign AdGroup – Campaign Referral Path • Audience category: – Visitor Mobile (!!!!) • Location category: – Continent • Event category: – Event Category – Event Action – Event LabelCan finally use a single filter to include or exclude mobile traffic
  70. 70. Revamped Admin Section
  71. 71. Admin section• Revamped admin section
  72. 72. Annotations
  73. 73. Annotations – Old Version• How to create & access
  74. 74. Annotations – New Version• How to access & create
  75. 75. Annotations• How to access & create
  76. 76. Annotations• How to access & create
  77. 77. Annotations• Also can find & create under Assets
  78. 78. New Features
  79. 79. Visual Indicator of Report ProgressPretty universal signal, right?
  80. 80. Control Report Calculation• Why should you care? Faster OR more precise experience
  81. 81. Report Loading• Sampling now starts at 250K, rather than 500K• Why should you care? Faster experience
  82. 82. Report Freshness• Reports are run, then cached• Can be refreshed• “Report generated” shows up below reports• Why should you care? Faster experience
  83. 83. Plot Rows• How does x compare to y?• Previously, needed to create advanced segments to answer
  84. 84. Plot Rows• How does x compare to y?
  85. 85. Plot RowsOverall traffic for the profile will set the top line
  86. 86. How Can I Track File Downloads,Interaction with Videos or Dynamic Sites?
  87. 87. Event Tracking<a href="#" onClick="_gaq.push([_trackEvent, ’PDF, ’Download, ’Corporate Brief]);">Download</a>
  88. 88. Event Tracking• To get goals for these actions previously, needed to use virtual pageviews_gaq.push([_trackPageview, /downloads/pdfs/corporateBrief.pdf]);• Now…
  89. 89. Event Goals!
  90. 90. Event Tracking – Setting Up as GoalsGAUGE session on goals – 2:30 tomorrow
  91. 91. Event Tracking• How to Access
  92. 92. Event Tracking• Event reports updated• Can view top pages with events
  93. 93. Let’s Talk Site Speed
  94. 94. Stats on Site Speed:40% of people abandon a site that takes more than 3 seconds to load
  95. 95. Stats on Site Speed:A 1 second delay can result in a 7% reduction in conversions
  96. 96. “If you thought users would leave your site in a blink of an eye, you would be wrong. Theyll leave even faster than that!” – Avinash
  97. 97. How Quickly Does My Site Load?
  98. 98. Site Speed Analytics Report• Measure Site Usage & Technical data related to page load time
  99. 99. Site Speed Analytics Report• Evaluate Performance for different time buckets & regions
  100. 100. Site Speed Analytics Report• How to set up – At launch, needed: _gaq.push([_trackPageLoadTime]);• Now automatic
  101. 101. Site Speed Analytics Report• Uses for Site Speed Reports – Which landing pages are slowest? – Which campaigns correspond to faster page loads overall? – How does page load time vary across geographies? – Does your site load faster/slow for different browsers?
  102. 102. Who Here UsesWebmaster Tools?
  103. 103. Webmaster Tools Integration • Data from Webmaster Tools: – Queries – Landing Pages – Countries driving traffic – Google PropertyNeed to connect GA with Webmaster Tools first
  104. 104. Webmaster Tools Integration • Data from Webmaster Tools: – Impressions – Clicks – Average Position – CTR • Sound familiar??Not 100% accurate. Use for trends.
  105. 105. Webmaster Tools IntegrationView Property from Traffic Sources > SEO > Geo Summary > Google Property
  106. 106. Webmaster Tools Integration• SEO reports are not organic traffic!
  107. 107. How can I know how visitors engage with social media on my site?
  108. 108. Social Engagement
  109. 109. Social Action
  110. 110. Pages Driving Social Actions
  111. 111. Social Engagement • Simple to set up with AddThis or ShareThis • Google +1 tracks automaticallyOnly one line of code needed for AddThis. ShareThis doesnt need any changes.
  112. 112. Multi-Channel Funnels
  113. 113. Multi-Channel Funnels Referral Organic Search DirectSession on MCF Friday 2:30
  114. 114. How can I know whats happening on my site right now?Up until September 2011, not with Google Analytics
  115. 115. Google Analytics Real-Time
  116. 116. Google Analytics Real-Time• Use Real-Time to View: – Top referrals – Traffic sources – Active pages – current and last 30 minutes – Keywords – Locations driving traffic
  117. 117. Google Analytics Real-Time• Reports are under Home tab
  118. 118. Google Analytics Real-Time • Real-Time reports can be filteredFilters show at the top of the page
  119. 119. Google Analytics Real-Time• Keep in mind: – Real-Time reports ignore filters on profiles – The rest of GA still isnt real time – Top Pages show campaign tracking as separate pages
  120. 120. Google Analytics Real-Time • Use Real-Time to: – Test campaign tagging http://www.demo.com/?utm_source=twitter&utm_medium=referral&utm_campaign=test – Know when to re-engage users with contentGAUGE session on tagging tomorrow at 4
  121. 121. Keyword Clouds
  122. 122. Keyword Clouds Visualize top organic keywords by Visits:Traffic Sources > Search > Organic > Term Cloud Button
  123. 123. Keyword CloudsCan also visualize by Conversion Rate, Bounce Rate, Individual Goal Completions, etc.
  124. 124. Flow Visualization
  125. 125. Flow Visualization• Use to visualize & quickly find insights about how visitors flow through site
  126. 126. Flow Visualization• See where are visitors dropping out of funnel• Drill deeper with segments
  127. 127. Flow Visualization• Main difference between Visitors Flow & Goal Flow – Goal Flow report only uses steps configured in conversion funnel• Flow Reports: Visitors Flow & Goal Flow… currently
  128. 128. Customize Standard Reports
  129. 129. Customize Standard Reports• Use to get create slight variations of standard GA reports
  130. 130. Customize Standard ReportsWas turned off with latest GA update
  131. 131. Favorite GA Hacks
  132. 132. Favorite GA “Hacks” – Old Version• Ever notice Goals & eCommerce for Landing Pages wasnt an option in old GA? :(
  133. 133. Solution – Map Overlay! 1
  134. 134. Favorite GA “Hacks” – Old Version 2
  135. 135. Favorite GA “Hacks” – Old Version :)• Good news – New version includes goals & ecommerce for landing pages
  136. 136. Favorite GA “Hacks” – Old Version • Export 500+ rows • Add &limit=5000 (or any # up to 20K) to the end of GA report URL • Hit enter • Export CSVGA won’t change
  137. 137. Favorite GA “Hacks” – New Version• View & Export 500+ Rows – Set “Show rows” from 10 to any higher number
  138. 138. Favorite GA “Hacks” – New Version• Resulting URL now ends with:• Replace “25” with any number up to 20K• Hit enter – Wait while GA loads all rows• Export
  139. 139. Favorite GA “Hacks” – New Version• Tag Clouds are fantastic• Only exist in Organic report
  140. 140. Favorite GA “Hacks” – New Version• How can we get a tag cloud for Browser?
  141. 141. Favorite GA “Hacks” – New Version
  142. 142. Favorite GA “Hacks” – New Version
  143. 143. Time to take allthese new tools and go analyze your site!
  144. 144. @rachaelgerson OR GA Forum

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