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If your franchise brand has a negative reputation online, stop your franchise sales efforts and clean it up! Prospective franchisees will research your brand online. If they don't like what they see, you may never hear from them again or at all. Read this article from Entrepreneur Magazine and hear how they were impacted by a negative online reputation and how Fishman PR implemented a plan of attack that changed everything for them. To learn more about protecting or restoring your online reputation, contact Rachael Wachstein, Director of Content Marketing at Fishman PR firstname.lastname@example.org or 847-945-1300.