2. Contents
What is YouTube
How to set up a YouTube account
How to upload content
How to share and embed content
How to download content
Privacy settings & legal issues
Use in Health Promotion
Examples in Health Promotion
Increasing views
4. How to set up an account
1. Create a google account - this is what you will use to log
into YouTube.
2. Verify the email address you have registered by open ing
an email sent to your appointed email address and click the
link provided.
7. Health Promotion Channel
example
Allows users to subscribe, keep up to date with their ad
campaigns, message and to keep connected for more
information regarding Sun smart behaviour 7
8. Uploading Content
The top right corner of the Youtube homepage will direct
you to the uploading content function.
During the uploading process you are able to:
Choose to allow comments or not
Choose to make the video available to the public,
yourself or approved friendship circles nominated by
you.
Create tags that allow your video to be easily searched
for and increase views
9. Sharing Content
If a videos setting allows sharing, it can easily be done by
clicking the share tab under the video.
Embedding: Copy the url and post in emails, on blogs
etc.
Sharing: Click the social media tab where you would like
to share the video content
11. Many applications are available for a small fee or for
free for iPhones, iPads, iPods and other android devices
such as:
11
12. Privacy & Legal
Snap shot:
Use your own work,
own channel and own
music unless rights
have been given and
acknowledgement of
use is stated.
13. Advertisements on YouTube
• YouTube advertising is operated by Google’s AdSense. Businesses can purchase a
pre-roll advertisement to be shown before eligible videos
• Businesses can target viewers based on their location and interests and only pay
when a user watches the ad.
• Revenue is generated on a per-click or per-impression basis.
• AdSense’s Partner Program allows the uploader to share the revenue generated by Ads
• YouTube takes 45% and the uploader takes 55%
• A pre-roll advertisement cost advertisers on average $7.60 per 1000 views.
• A YouTube can earn roughly $2.09 per 1000 views (as of 2013)
• In Q1 2011, Google earned US $2.43 billion (28% of total revenue) through Google AdSense.
14. Facts
100 hours of new videos are uploaded every minute, three quarters of the
material comes from outside the U.S
January 2012: four billion videos streamed per day
September 2012: countries with standing national bans on YouTube
include China, Iran, Pakistan and Turkmenistan
June 2013 - YouTube used by 35% of smartphone users, making it the
third most used application
February 2014 – President Obama hires leading YouTube content creators
to promote ObamaCare and connect with the “YouTube Generation”
15. YouTube in Health Promotion!
Free!! Affordable campaign
promotion
Exposure to wide audience + brand
recognition
Interactive: allows feedback,
fosters participation
Feedback = free market research
Video can educate and inspire
Impact Audio + Visual =
impression/memorable
Can customize health messages to
specific groups
Allows repeat access (unlimited
views)
Information sharing : users share
with friends/family
Builds the public’s health literacy
Empowering through user
generated content
16. Published on Apr 23, 2013
This is the story of 14-year-old Bobby Kupsch, a hero in the fight
against heart disease.
17. User He had hypertrophic cardiomyopathy yes? As a 19yo living with left ventricular non compaction
cardiomyopathy, I have an ICD implanted to save me from attacks. The only reason I was tested was due to
fainting. There are already tests available to see if someone has a form of myopathy, but due to its rarity and
little symptoms, it's hard to find. He looked like a beautiful boy with such a bright future. X
Heart Foundation Australia Hi - yes Bobby had a form of cardiomyopathy - Arrhythmogenic Right
Ventricular Cardiomyopathy. Thanks for your support and sharing your story too - we're glad to hear of
your treatment.
User A moving clip about a beautiful boy and his wonderfully strong parents - making something good out of
heartbreak.
User How much it pains me to hear your voice Angel and not hold you, I hope your story touches the hearts of
all Australians and we raise awareness and much needed funds to stop another family the pain of losing a loved
one. Love you sweetheart x
18. Limitations
>Technical skills and
equipment required for
quality video
>Misses certain demographics
(elderly, no internet access)
>Selective content / narrow
representation
>Raises awareness but limited
in facilitating active change
>Permits criticism / trolls
that could undermine the
organization’s message
19. Australian examples
HP Organisation Average views per video
Beyond Blue 250,000
TAC 94,302
WorkSafe 12,000
Dept. Health&Aging 10,000
HP Campaigns
MeasureUP 68,000
Dengue Fever Awareness 26,000
Drinkwise 5,928
20. Success on
YouTube
Increasing Views:
Create short catchy titles
Include strategic key words potentially used by your audience to increase exposure in searches
Enable sharing/comments features
Include a thumbnail that represents the video and brand
Create links + embed on other social media used by your HP organization
Submit to as many bookmarking and networking sites as possible
Promoting your organization:
• Craft a unique, identifiable brand
• Develop quality content tailored to your audience that stimulates dialogue among viewers
• Content should elicit some type of emotional response to motivate sharing to others
• Upload content consistently for consistent viewers and potential subscribers
• Send your content to other affiliated stakeholders
