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Visual culturemsw
1.
2. What is Visual Culture?
Visual Culture is the study of a culture that relies
on images. Includes all images that are seen,
made to be seen, and the way it is understood.
It is a communication through images and
pictures, rather than words.
“This is visual culture. It is not just a part of your
everyday life, it IS your everyday life.”
Nicholas Mirzoeff
3. Visual culture is concerned with the
production, circulation, and consumption of
images and the changing nature of
observation.
In other words, what
we see everyday,
where is comes
from, and where it
goes
Bob and Roberta Smith
“Hijack Reality” 2008
4. Why Study Visual
Culture?
Our daily
experiences are
now more visual
than ever. In the
age of the visual
screen, your
viewpoint is
crucial. For most
people, life is told
through television,
film, and the
Internet.
5. How images change…
Images change based on their context
…For example, Barbara Kruger’s I Shop Therefore I am contrast in
meaning based on the way its message is presented.
6. Decoding Images
As viewers we automatically READ images, giving little thought to our
process.
We decode this images by interpreting different CLUES that
suggest meaning.
These clues may come in the form of the elements (color,
shade, contrast…) or in the socio-historical context it is
presented.
The background of that
society (home life, religion,
daily living conditions)
“Big Fat Gypsy
Weddings” 2010-
7. Constructing the Image
Images are meant to
be seen in a certain
way. This makes the
image unnatural.
As a viewer of visual
culture, we must see
images as a place
where meanings can
be created and
challenged.
“24” 2008
8. Cultural Perspectives
Visual culture
examines the
importance of
class, gender, and
race in our world.
In other words,
divides our culture
into “rolls”.
22. Find Visual Culture
Look through magazines and find a piece of
visual culture that shows a harmful
stereotype (race, gender, class, ect…).
Find a create way to use scissors, glue, and
markers to SPEAK OUT against that harmful
stereotype.
