1. ADELE
BRAND IMAGE

2. LOGO
Adele’s logo is very simple, yet effective. The capital letters
make her name stand out and emphasises the artist, while the
black text on the white background symbolises how simplistic
Adele is, and how she doesn’t need any fancy colours or
images to showcase herself.

3. NAME OF ARTIST
Adele’s full name is Adele Laurie Blue Adkins, however she
has chose to just use “Adele” as her stage name.
Many other artists within the pop genre use one name to
establish themselves, such as Rihanna and Beyonce.
Like Rihanna and Beyonce, Adele is not a common name
therefore it is easy for people to remember and is
recognised globally.

4. WEBSITE
Adele’s website layout is very simple, as it has a black
and white theme, with a pop of the colour pink to give
a girly effect.
Having links to various ways of buying music, instead
of a lot of pictures of herself shows that Adele cares
more about her music than her image.

5. MERCHANDISE
Much like Adele’s website, her merchandise is kept very
simple, with the same black and white theme with a picture of
her face, as seen on the album cover.
Adele not only sells t-shirts, but also mugs, an eye mask and a
makeup bag.
Prices range from £12-£30, making the merchandise
affordable for her fans.

6. NEWS ARTICLES
When searching for news about Adele on Google,
the top stories show that she has been named the
richest British celebrity under
the age of 30!
Adele has a very strong brand image and is often
praised for her kindness, therefore there is rarely
any bad press about her.

7. SOCIAL MEDIA
Adele has a large following on social media, with
over 65 million fans!
Social media allows Adele to engage with her
audience by both promoting herself and expressing
her own opinions, which further makes her audience
feel more connected with her.

8. HOW ARE ARTISTS IN YOUR
GENRE PRESENTED?
Artists within the pop genre are represented in a number of
ways, as they are all unique.
Rihanna is very edgy and urban, giving herself a bad girl vibe,
whereas Ellie Goulding and Adele are seen as kind and positive.
Adele cares a lot more about her music than her image,
whereas Ellie Goulding focuses more on her image.