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M aking it M ob ile Foru m 201 2

S ocial M e d ia P latform s in M ob ile : H ow d o
th e y m ake m one y?

G e rry Ke llih e r
S e nior D ire ctor, U K & Ire land S ale s & O p e rations ,
R IM
22 nd M arch 201 2
S ocial trans form ation




     Pus h drives more frequent s ocial
                interaction!
F re qu e ncy   M one tis ation   Analytics
The 3 pillars ofry
Viral d is cove monetisation
R e ward ing s h aring                                         March 1 4 201 2   5




  • Enterprise success underpins our heritage
  • 90% of Fortune 500 companies using the BlackBerry solution today
  • Delivering best-in class mobile communications for over a decade
  • Enterprise success underpins our heritage
  • 90% of Fortune 500 companies using the BlackBerry solution today
  • Delivering best-in class mobile communications for over a decade
The smart revolution m u nity
Le ve raging th e com
E ngage m e nt = M one tis ation

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4. Gerry Kelliher

  • 1. M aking it M ob ile Foru m 201 2 S ocial M e d ia P latform s in M ob ile : H ow d o th e y m ake m one y? G e rry Ke llih e r S e nior D ire ctor, U K & Ire land S ale s & O p e rations , R IM 22 nd M arch 201 2
  • 2. S ocial trans form ation Pus h drives more frequent s ocial interaction!
  • 3. F re qu e ncy M one tis ation Analytics
  • 4. The 3 pillars ofry Viral d is cove monetisation
  • 5. R e ward ing s h aring March 1 4 201 2 5 • Enterprise success underpins our heritage • 90% of Fortune 500 companies using the BlackBerry solution today • Delivering best-in class mobile communications for over a decade • Enterprise success underpins our heritage • 90% of Fortune 500 companies using the BlackBerry solution today • Delivering best-in class mobile communications for over a decade
  • 6. The smart revolution m u nity Le ve raging th e com
  • 7. E ngage m e nt = M one tis ation