2. Image: The Other Dan (flickr)
Mobile and online advertising and
shopping will only increase in
popularity as time progresses due to
the power of social marketing.
7. #1: New metrics of relevance
suggest that we will pay attention to
what our friends think is important
Image: owenwbrown (flickr)
8. “[...] we do
know that
social content
by friends was
influential in
impacting
purchase.”
-Irfan Kamal, Senior VP of
Digital / Social Strategy at
Ogilvy & MatherImage: vinylmeister (flickr)
9. Similar to the spiral of silence, people are
afraid of being ostracized by their friends
for things like wearing the wrong outfit...
Image: elonjohned (flickr)
10. Image: “?” by Aziz Haddad (Mashable)
Image: http://blendimc.com/well/files/2012/01/LeviFriendStore.png
... but media priming
online gives us social
queues so that we
know how to “fit in”.
11. #2: Geo-local advertising that is mobile makes
mobile shopping more accessible and convenient
Image: liewcf (flickr)
12. "National advertisers are becoming better acquainted with the power of
precise mobile location and its ability to not only reach specific
audiences[...], but its unique ability to reach users at the specific moment
they are most likely to view and engage with an ad message.“ – Dipanshu
Sharma, CEO of xAd
Image: Infoblu (flickr)
13. #3: Aspirational pre-shopping on
social sites like Pinterest give us
satisfaction without actually having to
spend money
Image: bluebirdsandteapots (flickr)
14. #4: The power of
social discovery
makes shopping
easier because
experts like
bloggers with
huge followings
guarantee you
good products
and give you
personal
recommendations.Image: EMMEALCUBO (flickr)
15. According to Factbrowser, 61% of U.S.
online consumers have made a
purchase based on recommendations
from a blog.
Image from: Wikimedia Commons
16. Shop-and-share elites, AKA the best bloggers and
vloggers, even get sponsored by big brands now
because they have earned the trust and attention of
huge amounts of followers.
Image: Xelcise (flickr)
17. #5: Accessibility and a shoppable world
Everything you see is clickable and
buyable.
Image: Keith Williamson (flickr)
19. #6: A share economy
and the importance
of shareability
Sharing the types of
products that we
shop for online helps
us build an identity
to present to others.
All images from flickr:
ddatch54, AJC1, stevegarfield, Jurgen Appelo, alexkingorg
20. In a peer influence market, brands must give
us something shareable in order to succeed.
21. Sources
Slide 3 - http://techcrunch.com/2013/01/16/m-commerce-boom-over-holidays-one-
third-of-e-commerce-traffic-was-mobile-sales-up-171-conversions-up-30/
Slide 4 - http://techcrunch.com/2013/01/16/m-commerce-boom-over-holidays-one-
third-of-e-commerce-traffic-was-mobile-sales-up-171-conversions-up-30/
Slide 5 - http://www.newswire.ca/en/story/882365/canadians-expected-to-purchase-
100-gifts-per-minute-on-busiest-online-shopping-day-of-the-year
Slide 8 - http://www.wired.com/business/2011/12/immune-to-viral-marketing/
Slide 12 - http://www.reuters.com/article/2013/05/07/ny-xad-release-report-
idUSnPNNY08790+1e0+PRN20130507
Slide 15 - http://www.factbrowser.com/facts/7065/
Slides 7, 9, 10, 13, 14, 16, 18, 19, 20 – FILM240 Lectures 2012, Queen’s University Film
and Media Department, Professor Sidney Eve Matrix
All images from Creative Commons on www.flickr.com
*Except Slide 15 -
http://commons.wikimedia.org/wiki/File:Cabot_circus_shopping_centre_in_bristol_arp
.jpg
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Confessions
[online]
Shopaholic](https://image.slidesharecdn.com/flipbook-130516234547-phpapp02/85/film260-flipbook-confessions-of-an-online-shopaholic-1-320.jpg?cb=1447202418)
