Discover what SlideShare is all about and how it is used by marketing and PR professionals including examples of successful and not-so-successful slideshows in this presentation. A Humber Postgraduate Public Relations Program Production By: Adam Hendy, Hayley Kleynhans, Veronica Puistonen, and Rachel Widakdo

1. P R E S E N T E D B Y: A D A M H E N D Y, H AY L E Y
K L E Y N H A N S , R A C H E L W I D A K D O , V E R O N I C A
P U I S T O N E N

2. WHAT IS SLIDESHARE?
 Largest presentation sharing site
in the world
 Nicknamed “the YouTube for
PowerPoint”
 Users can upload not only their
slideshows, but also their videos,
webinars, documents and PDFs

3. WHAT ARE ITS HIGHLIGHTS AND USER BENEFITS?
 Content marketing network
 Allows you to easily embed your presentations on
websites or blogs or share it on social media,
especially with LinkedIn integration
 Makes exploring easy
 Clipboard feature → Allows users to clip and
save the best slides from presentations
 “Collect Leads” feature → Great for businesses
 Analytics tool

4. SLIDESHARE’S AUDIENCE
 Huge enterprise following
 Professionals → Businesspeople, experts,
educators

5. HOW IS SLIDESHARE USED AND
WHAT PURPOSE DOES IT SERVE?
 Educational, informative
purpose
 Business networking
facilitator and
professional development
 PR and Marketing
purpose

6. HOW IS SLIDESHARE USED BY PR/MARKETING
PROFESSIONALS?
 Founded in 2006, SlideShare aims to make knowledge sharing easy
 70 million professionals trust SlideShare to learn about topics quickly from subject
matter experts
 SlideShare has had more than 10 million presentations uploaded, drawing 50
million visitors and approximately 3 billion views a month
 SlideShare receives 500 per cent more traffic from business owners than
Facebook, Twitter and YouTube
 The most searched terms on SlideShare are marketing, social media and
Facebook

7. HOW IS SLIDESHARE USED BY PR/MARKETING
PROFESSIONALS? Jake Wengroff, formerly Global
Director, Social Media Strategy and
Research at Frost & Sullivan, said
SlideShare gave his company
thousands of qualified leads a year
and 50x the ROI
Why?
 SlideShare allows PR/Marketing
professionals to share presentation
decks with individuals outside of the
companies and agencies they work
with
 SlideShare offers a huge reach for
PR/Marketing Professionals
*3 billion views a month
 PR/Marketing professionals can build
conversions into their SlideShare Content
*Conversions: Conversion consists of getting
someone to respond to your call-to-action.

8. HOW IS SLIDESHARE USED BY PR/MARKETING
PROFESSIONALS?
 PR/Marketing professionals use SlideShare to direct viewers to their
websites/campaigns they are currently running – also used in order to
create excitement for upcoming campaigns/promotions
 SlideShare’s partnership with LinkedIn allows PR/Marketing
professionals to share their work directly through their LinkedIn pages
 LinkedIn is an obvious channel to promote SlideShare decks, however
they can also be embedded onto websites and shared on existing social
media platforms/profiles

9. 5 REASONS WHY…
EVERY BUSINESS PROFESSIONAL SHOULD USE
SLIDESHARE
Five reasons why every business person should embrace
SlideShare and use it.
1. Boosts visibility
2. Allows you to connect and build your business network
3. Helps you to learn and expand your knowledge
4. Beneficial when conducting research and generating ideas
5. A platform that allows users to show off their expertise and build a
personal brand

10. WHAT MAKES SLIDESHARE UNIQUE?
 Allows campaigns can provide a
background and explain its goals
and motives
 Traditional social media websites
are used to get a campaign out
there and to get people to
become involved
 Provides details which may not
be easily seen on other social
media platforms

11. SUCCESSFUL CAMPAIGNS
1. Heineken’s The Candidate's
Campaign
2. How Google Works presentation
 Simply laid out
 Provides brief yet concise
understanding of details
 Campaigns had massive success in-
part to their SlideShare outreach

12. NOT SO SUCCESSFUL… Air India…
 Too much going on in the title page
(simplicity draws more attention)
 Wordy slides with small font
 Incomprehensible/meaningless graphs
 Conclusion page too wordy
Coca Cola…
 Busy title page (pictures are repetitive)
 Wordy slides
 Pictures don’t match content
 Full balance sheet is not required;
specific details are more concise
 Too much text at the bottom
 Conclusion is plain/boring, doesn’t leave
the audience with much to take away
from presentation

13. TIPS FOR SLIDESHARE SUCCESS
 Remember that on SlideShare, there is no speaker presenting the
slides. Your slideshow is not just the backdrop of your presentation
anymore, it is the focus
 Beware of too many words!
 Design your slides so that users can consume the main theme of the
slide in three seconds or less - any longer and there is too much
information
 Having trouble cutting out information? If all the information on your
slide is necessary, consider breaking it up into more slides with less
text on each
 Visuals, visuals, lots of visuals!

14. TIPS FOR SLIDESHARE SUCCESS
 If your PowerPoint slideshow looks different when you upload it to
SlideShare, try uploading it as a PDF instead
 For businesses: make your presentations private and share the
secret link with VIP members / customers only as an “exclusive”
offer
 Include links in your slides to increase engagement
 Write intriguing descriptions for your slideshows

15. THANK YOU