UCDA Design Summit: Beyond Branding We need designers to knock our social media presence out of the ballpark! Learn what can be customized (and what cannot) for your institution on sites such as Facebook, YouTube, Twitter, flickr, and on your blogs to make your educational institution stand out in the crowd.

1. Stand Out!
Customize your institution’s social media presence

2. Social Media Round-up
✦ Twitter
✦ Facebook fan pages & groups
✦ LinkedIn groups
✦ ustream channels
✦ YouTube partner EDU channels
✦ flickr profiles & group pools
✦ Ning

3. Twitter: General design tips
http://garmahis.com/tutorials/how-to-design-twitter-background

4. Twitter: Specs
✦ avatar
✦ 48-700KB
✦ JPEG, GIF, PNG
✦ square
✦ upload full-size, they’ll make thumbnail

5. Twitter: Specs
✦ Background image
✦ JPEG, GIF, PNG
✦ < 800KB
✦ 2048 (w) x 800 (h) pixels safe

6. Twitter: Specs
http://tweetstyle.com/design-specs

7. Twitter: Specs
http://garmahis.com/tutorials/how-to-design-twitter-background

8. 2 1
Twitter
3

9. Twitter
✦ Profile design settings
✦ text
✦ links
✦ sidebar
✦ sidebar border

10. Twitter
2 1
3

11. Twitter: Putting it all together

12. Facebook
✦ FanPage
✦ Groups

13. Facebook Fan Page: SUNY Plattsburgh

14. Facebook Fan Page: SUNY Plattsburgh

15. Facebook Group: Emerson College Class of 2014

16. Facebook: Specs
✦ Profilepic (both Pages & Groups)
✦ max 4MB
✦ 200 (w) x 600 (h) pixels max
✦ Custom tabs
✦ Install “static FBML” application:
http://tinyurl.com/customfbtab
✦ More tips: http://tinyurl.com/fbpagetips

17. LinkedIn
✦ Groups

18. LinkedIn: Specs
✦ Group logo
✦ PNG, JPEG, GIF
✦ max 100 KB
✦ 100x50 pixels
✦ Small logo
✦ PNG, JPEG, GIF
✦ max 100 KB
✦ 60x30 pixels

19. ustream.tv

20. ustream.tv
✦ "Your Shows" > Info (Show logo) > Design
✦ change background image
✦ 958 content window, floats center
✦ See: Café New Paltz (ustream.tv/channel/cafe-
new-paltz) - bg = 1950x1178
✦ change design colors: background, box
background, box border, bars, text, links,
buttons, button text

21. YouTube

22. YouTube

23. YouTube
✦ youtube.com/edu
✦ partnership/ non-profit status
✦ Sign-up form: http://tinyurl.com/yz3eud9

24. YouTube
✦ Profile
pic (avatar)
✦ JPG, non-animated GIF, BMP, or PNG file
✦ 88x88 pixels square
✦ Maximum file size is 256K
✦ Channel themes & colors

25. YouTube

26. YouTube

27. YouTube

28. flickr
✦ Buddy icon (profile & group pool)
✦ 48x48 pixels, readable shrunk to 24x24

29. Ning
✦ Onlinecommunity, similar to Facebook, more
customization options
✦ Customize header, background, CSS

30. Ning

31. Ning

32. Ning

33. Ning

34. Ning

35. Ning

36. Social Media Callouts
✦ BlueFuego recently released a 9-month review of
Social Web Callouts in Higher Ed
✦ 63.2% of schools have SWC's on site (n=1387):
http://bit.ly/85KMRb
http://bluefuego.com

37. Social Media Callouts
✦ Oklahoma Christian University: http://oc.edu

38. Social Media Callouts
✦ Princeton University: http://princeton.edu

40. Questions?
Blog & Contact: http://rachelreuben.com
Slides: http://slideshare.net/rachelreuben
Twitter: http://twitter.com/rachelreuben