There is no argument about it. Dynamic keyword insertion is an extremely powerful tool for online marketers who use Google AdWords. Plugins and software dynamically change ads' keywords to make them relevant to the user. These programs display the terms the user searched for and use can't help but click the ad. http://www.keywordreplacer.com

1. Dynamic Keyword
Insertion
The Single Biggest Mistake
Marketers Make

2. There is no argument about it. Dynamic keyword
insertion is an extremely powerful tool for online
marketers who use Google AdWords. Plugins and
software dynamically change ads' keywords to
make them relevant to the user. These programs
display the terms the user searched for and use
can't help but click the ad. But there's a huge
mistake marketers make. And if you don't avoid
it, it can be the first and last mistake you commit in
your would-be failed campaign. What's that
mistake?

3. It is not using the plugin or software to optimise the
landing page as well. In short, the dynamic
optimisation is carried out on the ad but not on the
page where the visitor will land after clicking the ad.
Maybe it's because dynamic keyword insertion for
Joomla, WordPress, and other platforms can be
difficult to implement. If you're using Joomla and
other platforms, you will probably need to carry out
some web programming to make sure the plugin does
its job. But this step is simply worth taking; because it
can spell the success – or failure – of your online
campaign. Here is what that means.

4. Let's say we have a scenario where dynamic keyword
insertion was used in making the ad but not in creating the
Joomla landing page. When the visitor sees the exact terms
he searched for in the ad, he will also expect to see the exact
keywords on the web page. Therefore, he will scan the page
for those words. If he can't find them, he will search for them
via Ctrl+F or the search function of browsers. If he doesn't
find them, the next step will be to close your page and
remember your domain as one that cannot be trusted. He will
feel betrayed. That is why you need to implement dynamic
keyword insertion for Joomla or whatever platform you use
for your landing pages.

5. If your software managed to dynamically change the
keywords on the landing page, that user will feel that he
is literally "on the right page." He will feel that your
website is relevant and trustworthy, and is therefore
worth checking out. Here you see the instant rapport
you build just by using dynamic keyword insertion in
your landing pages. And if you gain their trust, you can
also gain their email address via opt-ins or their money
via online purchases on your site. If you're going to use
dynamic keyword insertion, use it right. Do not commit
the single biggest mistake most marketers make.