N. Radhika
2B Kgeyes Carolina,
Bharathi Nagar, Bharani Road,
Velachery
Chennai – 600042
9962836932
radhunat@gmail.com
Marketing Communications Manager
• Marcom professional with 9 years of experience in leading corporate marketing
and internal communications for companies across diverse industries.
• Proactive team member/leader of creative teams, multimedia divisions and
corporate communications departments. Conceptualize and orchestrate marketing
campaigns that effectively reinforce and build brand images.
• Expert in the technical, conceptual and content development of sales-driving
collateral. Proven ability to drive record-high marketing campaign response rates
and execute successful product launches.
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CAREER OBJECTIVES
Highly accomplished, talented and professional Marketing Communication Specialist
with extensive knowledge of sales in communication media and advertising materials.
Seeking for a position in Marketing Communication / Corporate Communications to
enhance my professional experience and work for the growth of the organization.
SKILLS
• Marketing Strategies & Campaigns
• Corporate Communications
• Creative Team Leadership
• Product Positioning & Branding
• Web & Print Content Development
• CSR initiatives
• Development of Training Materials
• Sales Collateral & Support
• Public & Media Relations
• New Product Launch
EDUCATION

Masters in Electronic Media & Communications, 2005
Bachelors of Art in English Literature, 1995
PROFESSIONAL EXPERIENCE
WORK EXPERIENCE AND JOB RESPONSIBILITIES
Flextronics GSSC – Global IT Communication Specialist, From 05.12.11 till date
Team member of the Global IT communication team where my responsibility include Internal
branding for major IT initiatives. Preparing the communication plan for the vertical. Desgining and
executing campaigns for many IT intitiaves across all verticals. Desgining, shooting and editing
videos. Preparing marketing collaterals and several newsletters for both internal customers.
Preparing several posters and mailers for the various initiatives. Designing and maintaining
consistency in all the intranet pages.
Bluelotus Communications
Account Associate, From May 2010 to November 2011
Manage corporate PR, media relations and communications functions and lead a 5-
member team. CSR, PR, media relations, product launches, sales collateral and tradeshow
marketing.
Roles & Responsibilities:
• Developed and launched integrated, multi-channel print, catalog, web and direct
marketing campaigns and CSR initiatives for clients like BharatMatrimony,
Express Avenue, Bajaj Allianze...
• Led market launch of new products for Bajaj Allianze, BM, Turtle, Dr. Bectar,
Ventura Wines, DHL.
• Produced media kit and developed content for press release, white paper,
backgrounder and position papers.
• Digital and Social media evangelist - Leverage social media to build brand
awareness – Facebook, LinkedIn, Twitter.
• Ideate and create videos for YouTube and participate in branding through video
campaigns.
• Engaged with all types of media newspaper,Television and radio for promoting
the different brands.
• Identified and represented clients in relevant insdustrial forums.
iSolve Technologies - Manager – Corporate Communications, From July2009 to

May 2010
Manage corporate marketing and communications functions, overseeing 3-member team.
Direct brand management, PR, media relations, corporate positioning, product launches,
advertising, sales collateral and tradeshow marketing.
Roles & Responsibilities:
• Identified opportunities in relevant industrial forums, exhibitions, researched new
product possibilities, collaborated with engineering team and created campaigns.
• Actively strategized and implemented CSR initiatives.
• Point of contact for Crisis communications and industrial relations.
• Created Web portal to transform previously archaic intranet into a dynamic
website improving communication flow.
• Responsible for developing content and generating resources like videos /podcasts
/ articles / case studies / white papers for website traffic generation.
• Maintenance of corporate blog site.
• Digital and Social media evangelist - Leverage social media to build brand
awareness – Facebook, LinkedIn, Twitter.
• Develop content for technical and non-technical portals to achieve visibility for
the organization’s software services and solutions.
• Wrote catalogs, course guides and training brochures that enhanced the sales reps'
understanding of complex product features and helped them sell more effectively.
• Explore new channels / messages / opportunities for internal / external
communications
• Facility branding : Internal and External
Everonn Systems India Ltd, Chennai – Manager – Corporate Communications,
From June 2008 to May 2009
Managed Corporate communications, HR related communications, campaigns and
events. Coordinated with advertising and PR agency.
Roles & Responsibilities:
• Lead the internal & external communication team for 6000 employees of
Research, Media, publishing and other vertical
• Point of contact for the organization’s CSR initiatives and crisis communications
• Represented the company in trade shows, exhibitions and industrial forums

• Actively involved in Industrial Relations and Government Relations for various
education program offerings
• Effectively designed an integrated communications strategy for the market that
actively and effectively support key business objectives
• Designed corporate website, monthly digests, newsletters. Create, collate and
upload content for the corporate website and blog.
• Responsible for Internal and external communications to all the stakeholders and
partners.
• Organized conferences, seminars and training sessions. Prepared all marketing
collaterals like brochures, annual reports, posters and backdrops. Conceptualized,
shot and edited videos
• Coordinated with PR and advertising agency and was involved in budgetting and
developing, implementing and effectively supervising campaigns and events.
Perfect Relations -Senior Image Executive, From April 2007 to September 2007
Developed marketing programs for a variety of clients from different industrial verticals.
Used an integrated approach to create balanced programs for clients to build their
respective brands and businesses. Clients include: Coke, Master Cards, Daimler Crysler,
Dabur, ClickJobs, Bluedart.
Roles & Responsibilities:
• In-charge of media relations and client servicing-both network and in-house
clients.
• Executed and ideated PR strategies.
• Specialized in crisis management & PR spins.
• Strategized CSR activities. Clients include: Coke, Master Cards, Daimler
Crysler, Dabur, ClickJobs, Bluedart.
Zankara Communications, Sr. Corporate Communications Executive, From March
2004 to March 2005
Roles & Responsibilities
• Was responsible for the portal’s brand building, internal and external
communications.

• Drafted marketing collaterals and website content.
• Solely in-charge for the start-up’s integrated marketing communications.
• Was responsible for media strategy and planning.
• Coordinated with PR and advertising agency.
• Coordinate with Internal Stake-holder groups (including HR & Business
Leadership) for supporting & executing successful Internal /employee
communications program and also providing sales enablement support to the
groups within Delivery.
M.O.P Vaishnav College for Women, Lecturer. From June 2005 to June 2007
PERSONAL DETAILS
• Date of Birth: May 12, 1975
• Languages known: English, Hindi, Telugu, Kannada, Tamil

• Drafted marketing collaterals and website content.
• Solely in-charge for the start-up’s integrated marketing communications.
• Was responsible for media strategy and planning.
• Coordinated with PR and advertising agency.
• Coordinate with Internal Stake-holder groups (including HR & Business
Leadership) for supporting & executing successful Internal /employee
communications program and also providing sales enablement support to the
groups within Delivery.
M.O.P Vaishnav College for Women, Lecturer. From June 2005 to June 2007
PERSONAL DETAILS
• Date of Birth: May 12, 1975
• Languages known: English, Hindi, Telugu, Kannada, Tamil