The document provides instructions for designing a sketchbook cover logo. It discusses key composition elements like size, view, placement, positive and negative space. Students will create 3 thumbnail sketches of initial logos, then enlarge one design on tracing paper. They will transfer the design onto colored construction paper to cut out shapes for the logo, gluing the positive shapes onto a cardboard cover with the negative space showing through. The goal is to practice composition skills in creating a personalized sketchbook cover logo.

1. UNIT:
Sketchbook Cover Design

2. UNIT:
Sketchbook Cover Design
What will we learn & use?
• Crop & zoom
• Thumbnail sketches
• Positive & negative space
• Fonts
• Logos
• Composition

3. a huge part of ART is figuring out to do
with blank space - it can be overwhelming!

4. a huge part of ART is figuring out to do
with blank space - it can be overwhelming!
this brings us to:

5. a huge part of ART is figuring out to do
with blank space - it can be overwhelming!
composition
this brings us to:

6. composition:

7. the plan, placement, or arrangement of parts in a
work of art - how the space is used
composition:

8. the plan, placement, or arrangement of parts in a
work of art - how the space is used
composition:
a “good” composition is...

9. the plan, placement, or arrangement of parts in a
work of art - how the space is used
composition:
a “good” composition is...
1. visually pleasing - there are
actually scientific “rules” for this!
(it relates back to how humans’
features are arranged)

10. the plan, placement, or arrangement of parts in a
work of art - how the space is used
composition:
a “good” composition is...
1. visually pleasing - there are
actually scientific “rules” for this!
(it relates back to how humans’
features are arranged)
2. if not visually pleasing, then it is
expressive in some other way

12. the science of lookin’ good

13. the science of lookin’ good
(having a visually pleasing composition)

14. the science of lookin’ good
(having a visually pleasing composition)
meet “phi” !

15. Φ
the science of lookin’ good
(having a visually pleasing composition)
meet “phi” !

16. Φ
the science of lookin’ good
(having a visually pleasing composition)
1 + √5
2
≈ 1.61803...
meet “phi” !

24. Keys to Composition
S V P

25. Keys to Composition
S V P
I
Z
E

26. Keys to Composition
S V P
I
Z
E
I
E
W

27. Keys to Composition
S V P
I
Z
E
I
E
W
L
A
C
E
M
E
N
T

28. SIZE

29. SIZE

30. SIZE

31. SIZE

32. SIZE

33. SIZE

34. VIEW
By altering your point
of view of the
objects, you can also
create a sense of
intrigue or interest.

35. VIEW
By altering your point
of view of the
objects, you can also
create a sense of
intrigue or interest.

36. VIEW
By altering your point
of view of the
objects, you can also
create a sense of
intrigue or interest.

37. VIEW

38. VIEW

39. PLACEMENT

40. PLACEMENT

41. PLACEMENT

42. PLACEMENT

43. ZOOM

58. CROP

62. POSITIVE &
NEGATIVE SPACE

63. Dame Barbara Hepworth
Two Figures (Menhirs)
slate
1964

64. Dame Barbara Hepworth
Two Figures (Menhirs)
slate
1964
POSITIVE
SPACE

65. Dame Barbara Hepworth
Two Figures (Menhirs)
slate
1964
POSITIVE
SPACE

66. Dame Barbara Hepworth
Two Figures (Menhirs)
slate
1964
POSITIVE
SPACE

67. Dame Barbara Hepworth
Two Figures (Menhirs)
slate
1964
POSITIVE
SPACE

68. Dame Barbara Hepworth
Two Figures (Menhirs)
slate
1964
NEGATIVE
SPACE
POSITIVE
SPACE

69. Dame Barbara Hepworth
Two Figures (Menhirs)
slate
1964
NEGATIVE
SPACE
POSITIVE
SPACE

70. Dame Barbara Hepworth
Two Figures (Menhirs)
slate
1964
NEGATIVE
SPACE
POSITIVE
SPACE

71. Dame Barbara Hepworth
Two Figures (Menhirs)
slate
1964
NEGATIVE
SPACE
POSITIVE
SPACE

73. POSITIVE
SPACE

74. POSITIVE
SPACE

75. POSITIVE
SPACE
NEGATIVE
SPACE

76. POSITIVE
SPACE
NEGATIVE
SPACE

77. FONTS

79. Arial

80. Courier NewArial

81. Courier NewArial
Times New Roman

82. Courier NewArial
Times New Roman
Cooper Black

83. Courier NewArial
Times New Roman
Cooper Black
Comic Sans

84. Courier NewArial
Times New Roman
Clementine^ Sketch^
Cooper Black
Comic Sans

85. Courier NewArial
Times New Roman
Clementine^ Sketch^
Cooper Black
Comic Sans
VTKS REVOLT

86. LOGO

91. THUMBNAIL
SKETCHES

97. A thumbnail sketch is . . .
• Small
• A quick drawing
• A way of taking notes
• Used to show an idea simply
• A planning tool
• A memory aid
• Leads to something bigger!

103. 47

106. STARTING OUR
LOGO DESIGNS

107. Caroline Sturges Appel

108. Caroline Sturges Appel
C S A

109. CSA

110. CSA
csa

111. CSA
csa
CSA

112. CSA
csa csa
CSA

113. CSA
csa csa
CSA
CSA

114. CSA
csa csa
Cs^A^
CSA
CSA

115. CSA
csa csa
Cs^A^
CSA
CSACSA

116. CSA
CSA
csa csa
Cs^A^
CSA
CSACSA

117. SC A

118. SC A

119. S
CA

120. CA

121. CA

122. S
C
A

123. S
C
A

130. sketchbook logo thumbnail sketches
• Create at least 3 thumbnail
sketches to design a cover
logo using your initials -
think SIZE,VIEW, and
PLACEMENT - don’t stop
with your first idea!
• Designs must touch all 4
edges
• Make sure you are using
“block letters”
• Color in your designs
(marker or colored pencil)
to make the positive /
negative space clear

131. sketchbook logo thumbnail sketches
• Create at least 3 thumbnail
sketches to design a cover
logo using your initials -
think SIZE,VIEW, and
PLACEMENT - don’t stop
with your first idea!
• Designs must touch all 4
edges
• Make sure you are using
“block letters”
• Color in your designs
(marker or colored pencil)
to make the positive /
negative space clear

132. sketchbook logo thumbnail sketches
• Create at least 3 thumbnail
sketches to design a cover
logo using your initials -
think SIZE,VIEW, and
PLACEMENT - don’t stop
with your first idea!
• Designs must touch all 4
edges
• Make sure you are using
“block letters”
• Color in your designs
(marker or colored pencil)
to make the positive /
negative space clear

133. sketchbook logo thumbnail sketches
• Create at least 3 thumbnail
sketches to design a cover
logo using your initials -
think SIZE,VIEW, and
PLACEMENT - don’t stop
with your first idea!
• Designs must touch all 4
edges
• Make sure you are using
“block letters”
• Color in your designs
(marker or colored pencil)
to make the positive /
negative space clear

134. Enlarge your chosen thumbnail design onto tracing
paper, using a pencil.You can erase and re-draw lines
to make sure you get it the way you want it.

135. Enlarge your chosen thumbnail design onto tracing
paper, using a pencil.You can erase and re-draw lines
to make sure you get it the way you want it.

136. Enlarge your chosen thumbnail design onto tracing
paper, using a pencil.You can erase and re-draw lines
to make sure you get it the way you want it.

137. This is a good time to erase any unnecessary lines.

138. This is a good time to erase any unnecessary lines.
For example: this is all going to be one shape,

139. This is a good time to erase any unnecessary lines.
For example: this is all going to be one shape,

140. This is a good time to erase any unnecessary lines.
For example: this is all going to be one shape,
so I don’t want these lines to be here

141. This is a good time to erase any unnecessary lines.
For example: this is all going to be one shape,
so I don’t want these lines to be here

142. This is a good time to erase any unnecessary lines.
otherwise I might accidentally cut them.
For example: this is all going to be one shape,
so I don’t want these lines to be here

143. It’s a good idea to write “cut” in the areas of NEGATIVE
SPACE. (This makes it easy to keep track of your design
once all of your lines are on the same color paper.)

144. It’s a good idea to write “cut” in the areas of NEGATIVE
SPACE. (This makes it easy to keep track of your design
once all of your lines are on the same color paper.)
cut
cut
cut
cut
cut
cut

145. Decide which colors you want for your positive shapes, and
which colors for your negative shapes.
Roll Paper
Construction Paper
?

146. Now you need 2 pieces of paper (one color for your
positive space, one color for your negative space).
They need to be bigger than 10” x 13” (the size of your
cover, which is also the size of your tracing paper) but
you don’t need to measure exactly.

147. red
purple
purple
purple
purple
purple
purple
Decide which colors you want for your positive shapes, and
which colors for your negative shapes.

148. red
purple
purple
purple
purple
purple
purple
Decide which colors you want for your positive shapes, and
which colors for your negative shapes.

149. red
purple
purple
purple
purple
purple
purple
Decide which colors you want for your positive shapes, and
which colors for your negative shapes.

150. red
purple
purple
purple
purple
purple
purple
Decide which colors you want for your positive shapes, and
which colors for your negative shapes.

151. 1. Take a piece of tracing Paper and a Drawing Pencil.
Enlarge your design so that it fits exactly on the tracing
paper as it does in your thumbnail sketch.
Tracing Paper
Materials: Drawing Pencil, Tracing Paper

152. 1. Take a piece of tracing Paper and a Drawing Pencil.
Enlarge your design so that it fits exactly on the tracing
paper as it does in your thumbnail sketch.
Tracing Paper
Materials: Drawing Pencil, Tracing Paper

153. 1. Take a piece of tracing Paper and a Drawing Pencil.
Enlarge your design so that it fits exactly on the tracing
paper as it does in your thumbnail sketch.
Tracing Paper
Materials: Drawing Pencil, Tracing Paper

154. 2. In each shape, write what color it is supposed to be.
Tracing Paper
Materials: Drawing Pencil, Tracing Paper

155. 2. In each shape, write what color it is supposed to be.
Tracing Paper
Materials: Drawing Pencil, Tracing Paper
red
red
purple
purple
purple
purple
purple
purple

156. Materials: Drawing Pencil, Tracing Paper
Tracing Paper
red
red
purple
purple
purple
purple
purple
purple
3. Make sure that the lines of your shapes are DARK, and
have been drawn with a drawing pencil

157. Materials: Drawing Pencil, Tracing Paper
Tracing Paper
red
red
purple
purple
purple
purple
purple
purple
3. Make sure that the lines of your shapes are DARK, and
have been drawn with a drawing pencil

158. Materials: Drawing Pencil, Tracing Paper
Tracing Paper
red
red
purple
purple
purple
purple
purple
purple
3. Make sure that the lines of your shapes are DARK, and
have been drawn with a drawing pencil

159. Materials: Drawing Pencil, Tracing Paper
Tracing Paper
red
red
purple
purple
purple
purple
purple
purple
3. Make sure that the lines of your shapes are DARK, and
have been drawn with a drawing pencil

160. Materials: Drawing Pencil, Tracing Paper,
Colored Paper (at least two colors)
4. Make sure that your colored paper is EXACTLY
10” x 13”

161. Materials: Drawing Pencil, Tracing Paper,
Colored Paper (at least two colors)
4. Make sure that your colored paper is EXACTLY
10” x 13”

162. Materials: Drawing Pencil, Tracing Paper,
Colored Paper (at least two colors)
5.Turn your tracing paper over so the lead is not facing up.
Align it with the colored paper you are using for your
POSITIVE SHAPES.
Tracing Paper
red
purple
purple
purple
purple
purple
purple
(front)

163. Materials: Drawing Pencil, Tracing Paper,
Colored Paper (at least two colors)
5.Turn your tracing paper over so the lead is not facing up.
Align it with the colored paper you are using for your
POSITIVE SHAPES.
Tracing Paper
red
purple
purple
purple
purple
purple
purple
(front)
TracingPaper
red
purple
purple
purple
purple
purple
purple
(back)

164. Materials: Drawing Pencil, Tracing Paper,
Colored Paper (at least two colors)
5.Turn your tracing paper over so the lead is not facing up.
Align it with the colored paper you are using for your
POSITIVE SHAPES.
TracingPaper
red
purple
purple
purple
purple
purple
purple
(back)

165. Materials: Drawing Pencil, Tracing Paper,
Colored Paper (at least two colors)
5.Turn your tracing paper over so the lead is not facing up.
Align it with the colored paper you are using for your
POSITIVE SHAPES.
TracingPaper
red
purple
purple
purple
purple
purple
purple
(back)

166. red
purple
purple
purple
purple
purple
purple
Materials: Drawing Pencil, Tracing Paper,
Colored Paper (at least two colors)
5. Transfer your design! Using the back of your pencil, firmly
press along the pencil lines you see through your tracing
paper.

167. red
purple
purple
purple
purple
purple
purple
Materials: Drawing Pencil, Tracing Paper,
Colored Paper (at least two colors)
5. Transfer your design! Using the back of your pencil, firmly
press along the pencil lines you see through your tracing
paper.

168. purple
purple
purple
purple
purple
purple
Materials: Drawing Pencil, Tracing Paper,
Colored Paper (at least two colors)
6. Peel back just a corner of your tracing paper to make
sure the pencil lead is transferring clearly.

169. purple
purple
purple
purple
purple
purple
Materials: Drawing Pencil, Tracing Paper,
Colored Paper (at least two colors)
6. Peel back just a corner of your tracing paper to make
sure the pencil lead is transferring clearly.

170. Take your cardboard cover, cover it with glue, and
place it face down on your negative space sheet.

171. cover your cover
with glue - but
don’t stop here!
spread out your
glue before
attaching the paper

172. use a scrap of
cardboard to
spread out your
glue

173. you should have a
flat “sheet” of glue
on your cardboard
- if it seems like its
drying out at the
edges, add more

174. put your cover face
down on your
negative space
paper, and smooth
it out

175. when glueing your
logo (positive space)
onto your cover,
also spread out your
glue!
TAKEYOUR TIME!
spread out glue on a
little big of your
logo to start - NOT
THE WHOLE
THING!
glue part down, then
work your way out